Bamboo Chalupa Digital Marketing Podcast

Google rolled out a pre-announced major change to their algorithm on April 21st to increase the rankings of mobile-friendly sites. But the update was really simply a landmark in a long-running trend towards mobile. In this episode, Brett and Nate discuss the context of the Mobile Update, how mobile fits into the future of SEO, […] The post #18: Mobile & The Future of SEO appeared first on Bamboo Chalupa Podcast.

While Search has made incredible improvements over the past years, there’s one area of search that has consistently lagged behind and even regressed – and that’s the world of Local Search. It’s a world that provides an awful experience for customers and creates bewildering inconsistencies and demands for the local businesses who depend on search […] The post #17: Is There Hope In The Messed Up World of Local SEO? appeared first on Bamboo Chalupa Podcast.

Google Analytics is an incredible enterprise-level application any website owner can use for free. However, the numbers and dashboards in Analytics not only provide insight; they can also mislead if they aren’t fully understood. In this episode, Nate and Brett talk about the power of Analytics, but also why you’re probably looking at the wrong numbers, […] The post #16: Why Your Analytics Are Bullshit & What To Do About It appeared first on Bamboo Chalupa Podcast.

Hypergrowth startups live in a world where nothing matters except growth – new users, new sales & new opportunities. There’s extraordinary demand in an highly competitive emerging market with huge upside. How does a long-term channel like organic traffic fit in? How do you effectively work with multiple growth channels? How do you set strategy? […] The post #15: SEO at a Hypergrowth Startup w/ Jess Hill, SEO Manager at 99designs appeared first on Bamboo Chalupa Podcast.

When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content for SEO covering goals, planning, […] The post #14: Building Better Content for SEO Part 3 – Promotion appeared first on Bamboo Chalupa Podcast.

Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed. Issues discussed: How to balance scope with timeliness Determining the right format and media mix […] The post #13: Building Better Content for SEO Part 2 – Creation appeared first on Bamboo Chalupa Podcast.

“Making great content” has become cliche in digital marketing circles. But what does it actually mean and how does it work? This episode is the first part of a 3 part series on planning, developing and promoting content that will actually build an audience, a brand voice, and more business for your site. This part […] The post #12: Building Better Content for SEO Part 1 – Planning appeared first on Bamboo Chalupa Podcast.

One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears? Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa. […] The post #11: Building an Audience & Brand Voice with Evan Porter appeared first on Bamboo Chalupa Podcast.

2014 saw Google several new updates and a whole new ranking factor with HTTPS. The year also saw mobile surpass desktop in many ecommerce verticals, and Facebook organic reach hit zero. In this episode to kick off the New Year, Nate and Brett talk about what to plan for and what to focus on in 2015. […] The post #10: SEO & Digital Marketing in 2015 appeared first on Bamboo Chalupa Podcast.

How do SEO & Social interact? How can they work together & support each other for a marketing campaign? We covered social as a ranking factor in Part 1 and building relationships in Part 2. In this final Part 3, we discuss using paid amplification on social to build momentum and get your “marketing flywheel” rolling. […] The post #9: SEO & Social Working Together Part 3 – Paid Amplification appeared first on Bamboo Chalupa Podcast.

How do SEO & Social interact? How do they work together? In Part 1 of our 3 part series, we talked about specific ranking factors. In this episode (Part 2) we talk about how SEO & social can work directly together to build online relationships. We discuss exactly how you should approach social and what the […] The post #8: SEO & Social Working Together Part 2 – Building Relationships appeared first on Bamboo Chalupa Podcast.

How do SEO & Social Media interact? Do more Likes, Tweets, Stumbles, Upvotes, etc lead to higher rankings in search engines? What’s the right way to approach marketing so that you get the most benefit from social & organic traffic? Those questions have been hotly debated in the digital marketing for years now. In Part […] The post #7: SEO & Social Working Together Part 1 – Ranking Factors appeared first on Bamboo Chalupa Podcast.

Unlike PPC which has defined costs and predictable traffic estimates, SEO can be difficult to get full buy-in as a worthwhile investment from clients, teams, or even yourself. Most people with websites & businesses have heard of SEO’s opportunity, but have a hard time estimating return and how much investment it will actually take. This […] The post #6: Getting Buy-in For SEO & Digital Marketing appeared first on Bamboo Chalupa Podcast.

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources. Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data. But SEOs & PPCer’s can learn so much more from each other […] The post #5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy appeared first on Bamboo Chalupa Podcast.

YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. Links mentioned: YouTube Growth Statistics YouTube Statistics Measuring Marketing on YouTube Phil […] The post #4: SEO For YouTube appeared first on Bamboo Chalupa Podcast.

The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the […] The post #3: SEO Isn’t Just Google appeared first on Bamboo Chalupa Podcast.

SEO in 2014 doesn’t mean understanding keyword density or PageRank sculpting. It’s a whole set of interesting skills that helps your audience find you via search. Links mentioned: The first mention of “SEO” Check out this episode! Listen to this episode in iTunes The post #2: New SEO Skillset appeared first on Bamboo Chalupa Podcast.

Agile has become the way to develop software – create and ship in small batches, get feedback and metrics, learn what worked, then use that to continuously improve.  It sounds abstract until you see the consequences of not using it in real life with the launch of Healthcare.gov SEO – and really any digital marketing campaign […] The post #1: Agile SEO appeared first on Bamboo Chalupa Podcast.