Bamboo Chalupa Digital Marketing Podcast

How do you take an idea from the startup phase and scale it into a world-class organization? How do you hire and train the right people at the right time? How do you plan goals and choose key performance indicators that matter? And how do you instill the right culture and processes so that the […] The post #35: Building a Brand From Startup to Scale with David Palombo appeared first on Bamboo Chalupa Podcast.

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 2 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #34: Using Google Search Console Effectively Part 2 – On-Page SEO appeared first on Bamboo Chalupa Podcast.

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources. Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data. But SEOs & PPCer’s can learn so much more from each other […] The post #5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy appeared first on Bamboo Chalupa Podcast.

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 1 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #33: Using Google Search Console Effectively Part 1 – Technical SEO appeared first on Bamboo Chalupa Podcast.

The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the […] The post #3: SEO Isn’t Just Google – Optimize Search Engines That Your Customers Are Using appeared first on Bamboo Chalupa Podcast.

How do you approach & plan to distribute content to millions of people? What kind of lessons can every business takeaway from viral content machines like UpWorthy & BuzzFeed? This episode brings back one of our most popular guests. When we last spoke to Evan Porter, he was the lead copywriter at marketing agency in […] The post #32: Content Planning & Distribution at Scale w/ Evan Porter of UpWorthy appeared first on Bamboo Chalupa Podcast.

Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations. The problem is the inherent contradiction with tactics that are both sustainable & scalable. In […] The post #31: Shortcuts & Shiny Things – Why SEOs Kill Things & What You Can Do Instead appeared first on Bamboo Chalupa Podcast.

Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless. In this episode, Nate & Brett debate the choice between on-page/content and off-page/links for SEO. What side do you think will win? Debate Points […] The post #30: On-Page Content vs. Off-Page Links Debate – Where Should You Spend Resources? appeared first on Bamboo Chalupa Podcast.

One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears? Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa. […] The post #11: Building an Audience & Brand Voice w/ Evan Porter (2015) appeared first on Bamboo Chalupa Podcast.

So much SEO & digital marketing advice is either simple/vague or specific/advanced. In this episode, Nate and Brett walk through their best entry to medium level SEO tips for anyone just starting out in SEO. You’ll learn how to approach learning SEO; how to approach keywords and content; how to start getting links and off-page signals; […] The post #29: Top SEO Tips for Beginner & DIY SEOs appeared first on Bamboo Chalupa Podcast.

In this episode, Nate and Brett discuss 6 different topics in a rapid-fire, 5 minute each, Pardon The Interruption format. They cover everything from Bing tracking issues, CTR as a ranking factor, what ad-blocking has to do with SEO, and more. Issues Discussed Google & Alphabet Bing Tracking Issues? Referral Spam & The Future Google […] The post #28: Pardon The Interruption SEO Edition – Alphabet, Bing, Referral Spam, Ad Blocking & More appeared first on Bamboo Chalupa Podcast.

Any SEO will tell you that tools are incredible. But tools are only as good as far as you know how to use and apply them. In this episode, Nate and Brett dive deep with Google Trends and Google Correlate; discussing not only how to use them, but also how to apply insights to marketing and […] The post #27: Google Trends & Google Correlate – Hidden Gems of Marketing appeared first on Bamboo Chalupa Podcast.

So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice. In this episode, Nate & Brett discuss companies that are doing SEO right. They use real websites that you can go and look at yourself and see how they […] The post #26: SEO Case Studies – Examples of Companies Doing SEO Right appeared first on Bamboo Chalupa Podcast.

What does an SEO actually do in a day? How can SEOs be more effective? And what can managers, business owners, or in-house marketers learn from a typical SEO day? In this episode, Nate and Brett discuss what an average day in SEO specifically and digital marketing in general looks like. They discuss priorities, automation, […] The post #25: A Day In The Life of an SEO & How To Be More Effective appeared first on Bamboo Chalupa Podcast.

Google+ was one of Google’s most public investments in a new consumer product. But as of July 2015, Google+, as it was known, is dead. Google+ has been “unbundled” into different products. In this episode, we discuss what the unbundling means for the future; what it means for marketers and SEOs; and what it means for […] The post #24: Google+ & The Future of Investing in Social Networks appeared first on Bamboo Chalupa Podcast.

In this second of two meet the hosts episodes, Brett Snyder talks about his career path & experiences in agency-side SEO and business plans. We talk about lessons learned in SEO, as an agency consultant, as a director of a team and now as a startup founder. Links Mentioned Brettasnyder.com Brett on Twitter Brett’s SEO Presentations […] The post #23: Lessons Learned in SEO & Business from Brett Snyder (Meet The Hosts Part 2) appeared first on Bamboo Chalupa Podcast.

In this first of two meet the hosts episodes, Nate Shivar talks about his non-traditional SEO career path and plans. We talk about lessons learned in SEO, business, advertising, plus the future of digital publishing, learning how to think at scale and Nate’s most miserable failure in digital marketing. Links Mentioned Shivarweb.com Okdork.com EZDentRepair.com Moz’s […] The post #22: Lessons Learned in SEO & Business from Nate Shivar (Meet The Hosts Part 1) appeared first on Bamboo Chalupa Podcast.

Google’s Knowledge Graph is a continually growing part of Google’s search results and Google’s products. It’s different from the traditional organic algorithm. And there’s much less known about it. In this episode, Nate & Brett explore what the Knowledge Graph is; what it means for businesses; bleeding edge research into ranking factors; and tips for […] The post #21: Google’s Knowledge Graph & Digital Marketing appeared first on Bamboo Chalupa Podcast.

The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in. In this episode, Nate and Brett discuss how to develop personas that you can use in everyday marketing; our favorite methods for mining data […] The post #20: Developing The Right Personas for Digital Marketing appeared first on Bamboo Chalupa Podcast.

Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners. That said, blackhat SEO is something every marketer and website can learn from. This episode explores […] The post #19: Lessons From Blackhat SEO appeared first on Bamboo Chalupa Podcast.