Hubspot To Go - Unofficial Tips On Inbound Marketing + Sales From A Certified Partner

In this episode of HubSpot To Go I’ll give you a tutorial on how to get a better handle on why leads are getting stuck in your funnel with some “Stuck” lists. Listen below the show notes. Show Notes: Here is a list of the different Lifecycle Stages. Create a stuck list between each one. How to set [...]

In this episode of HubSpot To Go I’ll give you a tutorial on why the personas tool is broken, and how you can fix it. Listen below the show notes. Show Notes: Here is a list of the different Lifecycle Stages How to set up your missing lists for the subscriber, SQL, Opportunity, Evangelist and Other stages. Follow [...]

In this episode of HubSpot To Go I’ll give you a hot tip on improving your email response rates by implementing a manual filter in your HubSpot workflow. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: [...]

In this episode of HubSpot To Go we discuss some ideas around how HubSpot can integrate a service aspect into their product. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter

In this episode of HubSpot To Go we discuss how to track individual employee reach and impact within the campaigns tool. Listen below. Show Notes: Use cases include employee recognition and rewards Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) [...]

In this episode of HubSpot To Go we discuss the “Learn More or Buy Now” strategy for every page of your website. Listen below. Show Notes: Smart Calls to Action: Calls-to-Action have one purpose, convert the visitor to become a lead. But how about creating CTAs that are based on the context of the visitor? HubSpot CTAs [...]

In this episode of HubSpot To Go we discuss some of the exciting possibilities for sales enablement from the Sidekick for Business product announcements from #PartnerDay15 at HubSpot HQ in Boston. Listen below. Show Notes: Sidekick for Business Your sales team plays an important role in driving the growth of your business. But many sales teams are [...]

In this episode of HubSpot To Go we discuss some of the Smart product announcements from #PartnerDay15 at HubSpot HQ in Boston. Listen below. Show Notes: Smart Forms: Smart Forms allow you to display relevant forms that optimize conversions based on any of the Smart Rules you have set up. These forms use progressive profiling and [...]

In this episode of HubSpot To Go we discuss: The power of performance reporting in smart lists Measuring segment growth over time Understanding where your best leads are coming from How to integrate smart list reporting with the campaign tools Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! [...]

In today’s episode of HubSpot To Go we discuss: An update to the episode about Progressive Profiling Forms (Hat Tip to @georgebthomas) @handythinks like episode 116. Makes me think – Should be a customer form and an advocate form for the rest of the journey. #crazythought George B Thomas (@GeorgeBThomas) May 18, 2015 The [...]

In today’s episode of HubSpot To Go we discuss your weekend project: The way we set up HubSpot progressive profiling forms for our clients at Thinkhandy The Buyer’s Journey including the Awareness, Consideration, and Decision Stages Could it actually be possible to use One Form to Rule Them All? (No, my precious.) Follow @handythinks Listen [...]

In today s episode of HubSpot To Go, I am joined by The Hubcast s George Thomas. We discuss: Keeping your lists organized The exact folders you should create when you start with HubSpot to make your future self give you a pat on the back Using the campaign tool keeps you free of George’s “shame on [...]

In today’s episode of HubSpot To Go we discuss: The Integration between HubSpot and GoToWebinar Here is the documentation to set this up Some smart lists you can create for smart content and email segmentation Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on [...]

In today’s episode of HubSpot To Go we discuss: Recent changes made by Twitter to the “Quote Tweet” functionality What this means for your measuring of social engagement How to set up Social Inbox to pick up social shares of links to your website and quoted tweets. Thanks to Sophie Morris for raising the issue in the comments [...]

In today’s episode of HubSpot To Go we discuss: Some suggested ways to be transparent about how many emails your prospect will get after filling out a form A suggested cadence and a proper starter delay between workflow emails As always, this may be different for your audience so make sure to measure and tweak! Follow @handythinks [...]

We discuss: How to allow folks that have previously unsubscribed from emails from your HubSpot portal to reengage with your content if they want to. I also discuss the different email types (or categories) and how customizing these will give you a better chance at getting delivered/opened. Follow @handythinks Listen in iTunes or Stitcher. Leave [...]

In today s episode of HubSpot To Go, I discuss the fallacies of stop social follows and likes your primary call-to-action. We discuss: Why you should be driving email conversions rather than social conversions How to drive social follows without having visitors leave your website (see the follow button below? Here’s how I made that.) When NOT [...]

In today s episode of HubSpot To Go, I discuss the quick switch secrets of HubSpot contact records. We discuss: How to quickly switch between the marketing and HubSpot CRM (Sales) views of a single contact record without having to use the search box. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

In today s episode of HubSpot To Go, Sarah Bedrick takes us to school! We discuss: Her role at HubSpot Academy The new Inbound Certification Her challenge to me to get certified by the end of the week! Bloom’s Taxonomy Academy Projects Follow @sbedrick Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow [...]

In today s episode of HubSpot To Go, I discuss the SEO tools often overlooked in the HubSpot software. We discuss: Using the Page Performance Tool Using the Keywords Tool How the two work together to help you rank for targeted keywords Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the [...]