Social Pros Podcast

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   In this ever-changing world of social, how can community managers serve their people in the best possible ways?  Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.  Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.  Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.  In This Episode:  0:00 – Introduction  3:32 – What ICUC are working on right now  6:05 – How brands should approach Threads  12:30 – Will Threads welcome brand-safe interactions?  15:03 – Erika’s take on Reddit’s current situation  18:10

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?  Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.  Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.  Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.  In This Episode:  0:00 – Introduction  4:44 – How Shiseido cut through the noise on social  7:33 – How creator relationships have changed  11:15 – The benefits of fostering strong creator partn

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it’s safe to say that a lot of people aren’t pros at social selling.   Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.   For Timothy, social selling is not a new or “future state.” If you’re not already doing it, you’re already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selli

We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   How can brands connect with Gen Z in authentic, effective ways?  If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.  NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.  Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.  Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.  In This Episode: 0:00 – Introdu

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Empathy is vital for social media managers, but how can they put it into practice on a daily basis?  Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times.  Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word ‘empathy’ and the role it can play in your use of AI.  Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools.  In This Episode:  0:00 – Introduction  5:38 – What’s new in the world of empathy?   8:55 – How people misunderstand empathy  11:31 – Empathy isn’t a weakness  15:05 – How a lack of empat

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?  Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.  He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.  Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.   In This Episode:  0:0

  We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.  Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.  Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.  Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social.  In This Episode:  0:00 – Introduction  3:43 – An introduction to Better Half  5:58 – Excelling for b

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.  She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.  Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy. 

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.   Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.  She also reveals why community is at the root of all good social and that now is the time to relinquish control!  In This Episode:  0:00 – Introduction  5:22 – Introducing Janay and Shadow  7:48 – How Shadow navigate clients through social  11:31 – How

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   This episode of Social Pros is truly inspirational!  Our guest has used highly-challenging personal events to create something remarkable.   Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.  Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #Antiableism movement.  In This Episode:  0:00 – Introduction  5:34 – Introducing Tiffany  6:06 – Tiffany’s story  10:18 – When she first shared her story  20:39 – Leveraging LinkedIn  27:36 – Her #Antiableism video series  34:

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What And

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.  Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.   She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.  Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.  In This Episode:  0:00 – Introduction  5:06 – What does Vista Social do?  9:11 – TikTok as a search engine  9:50 – Getting in th

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)  But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we’d have benefitted fr

We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going back to basics. That’s how this week’s Social Pros guest found success.   Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.  Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.  Plus, she shares why all brands need a face on social an

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?  On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.  Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.  In This Episode:  0:00 – Introduction  4:26 – Introducing Josh Rangel  4:55 – How social has evolved at Golin  6:13 – Unpacking Golin’s McDon

We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We love when things come full circle on Social Pros!   On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!  Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.  He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.  Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!   Oh, and there’s plenty of Jay Baer-isms too!  In This Episode:  0:00 – Introduction  4:43 – Introd

We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC Full Episode Details  Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social?  Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.  Brandon’s a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!  Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.  A fascinating interview that becomes a bit of a brainstorming session!   In This Episode:    0:00 - Introduction  3:47 – Introducing our guest  4:01 – Introducing Song

Looking to level up your social team?   We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.  Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.  Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.  Plus, Robert reveals the stories behind his new book, ‘Elevate Your Team’, linked below. Robert’s previous Social Pros appearance from November 2018 is also linked.  In This Episode:  0:00 – Introduction  2:08 – Let’s int

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you looking to cash in on social but you’re worried about how much time it could take?   Well, tune in to today’s episode for something truly eye-opening!  Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!  Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.  Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Social is changing every day. But one thing that never changes is the importance of being authentic.  Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.  Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.  Plus, Ravi explains why he views constraints as opportunities.  In This Episode:  0:00 – Introduction 4:11 – Introducing Ravi 6:32 – How Ravi contributes to social 9:46 – How Lululemon