Social Pros Podcast
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 409:51:33
- Mais informações
Informações:
Sinopse
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
Episódios
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Do Your Followers Know the Background? All Yodeling in Context
11/10/2013 Duração: 57minJennifer Beechen, Digital and Integrated Marketing Director at WhiteWave Foods
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How to Fix a “Broken Brand” with Social
27/09/2013 Duração: 50minJames Royer, Director of Digital and Social for the Tampa Bay Lightning [...]
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Get Happy: Putting Yourself into Your Brand’s Personality
06/09/2013 Duração: 53minDebbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention.
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Using Social to Put the “Culture” back in “Agriculture”
30/08/2013 Duração: 31minJamie van der Molen, Community Manager at Dairy Management Inc.
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How to Cut Out Advertising in Favor of Inbound Marketing
23/08/2013 Duração: 43minDan Moyle, inbound marketing evangelist at Amerifirst, joins the
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How Social Business Makes Organizations More Effective Communicators
09/08/2013 Duração: 53minMatt Ridings, CEO ofSideraWorks, joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.
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How to Utilize Social to Manage Customer Expectations
26/07/2013 Duração: 50minTony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTar [...]
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Listen Smarter: How to Balance Proactive and Reactive Listening on Social
12/07/2013 Duração: 01h01minFrank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Plea [...]
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How to Deal with Brand Controversy on Social Media
05/07/2013 Duração: 56minJanice Person, Social Media Director for Monsanto, joins theSocial Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning emai [...]
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How to Be Successful Across All Social Platforms
28/06/2013 Duração: 34minBrad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder’s R [...]
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It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!
21/06/2013 Duração: 52minJustin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile [...]