Social Media Pubcast By Jon Loomer

If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.

On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect and deal with the most basic scams. Why?

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06 Her background working for Meta 6:54 How she built her TikTok account quickly starting in November of 2022 11:22 How Rachel decided to work in AI while working in the wine industry 18:22 How AI can be used for automation 24:17 What she tells people who are afraid of their jobs getting replaced 30:17 What hasn't she automated yet that she wants to automate? 34:25 The importance of prompt engineering 42:54 Should we worry about privacy and sharing too much with AI? 48:10 What is the GPT Playground?

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary is the required change that is coming. We will need to change how we do business. How we consume content. Even how we live. Everything is going to change super fast. And we don't know exactly what's going to change or how. That's freaky. We can prepare the best we can and put ourselves in the best possible situation. But the truth is that we are going to need to be flexible in the coming weeks, months, and years. That's easier for some of us than others. I don't like change. Hell, I just hopped into video about eight years too late because of my resistance to change. But the nice thing I can take from this is that it's change that we are all facing together. It won't be easy, but it will be easier as a group. We can do this, y'all. I know we can.

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time. I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because that's what I was good at and I didn't want to create videos. I had a soft-sell approach because I wasn't a marketer at heart. All of this worked. It was the perfect time for all of this to work. It almost felt like it was set up for me to work. Not because it was some grand strategy of mine (it truly wasn't). I'm not saying that I didn't work hard or that I SHOULDN'T have had success. I just realize now how the stars aligned for me. The important lesson is that I took it for granted and maybe assumed that I did have some sort of m

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction. It was a series of many prompts. It's important that you understand that this isn't as simple as telling it to write you a movie and it comes out the way you want it. You have an important role.

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet. That's scary. But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes! Your clients suddenly had access to all of the information in the world. All they needed to do was use the internet or run a Google search. But they still hired you to do it for them because you were good at the internet. AI is like this. It's going to make certain things much easier to do. Let's imagine, for example, that anyone could assemble an ads strategy or develop a website in a matter of minutes with the help of AI. Imagine how that changes things. Well, your client may be able to do that. But so could all of their competitors. How are they going to separate themselves? How are they going

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you should create bad videos • The source of motivation • Making the cash register go ka-ching • The similarities between baseball and business • Swimming and learning to float Don't forget to subscribe, rate, and review!

Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video. 3. Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with. 4. Create a custom audience of those who watched 95% of THAT video during the past 21 days or so. These people watched at least one video to completion during the past 7 days AND this video. They are clearly engaged. 5. Target this group to promote your product. Once again, I use Reach, but use what you want. Feel free to try it out!

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

If you host a podcast, it really is that simple...