Social Media Pubcast By Jon Loomer

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time. I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because that's what I was good at and I didn't want to create videos. I had a soft-sell approach because I wasn't a marketer at heart. All of this worked. It was the perfect time for all of this to work. It almost felt like it was set up for me to work. Not because it was some grand strategy of mine (it truly wasn't). I'm not saying that I didn't work hard or that I SHOULDN'T have had success. I just realize now how the stars aligned for me. The important lesson is that I took it for granted and maybe assumed that I did have some sort of m