Authority Alchemy With Brian Horn And Jack Mize

In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand. We’ll describe the importance of finding a good coach who will tell it like it is, and push your boundaries. You’ll learn how to avoid comparing yourself to others and how focusing on bettering yourself is […] The post 5 Keys To Develop Your Own Micro Specialization appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field We'll explain the difference between becoming someone's servant and becoming their savior, and how that can pay off in dividends. You'll learn how to utilize the theory of […] The post Framing Your Value appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #12, we unlock the secrets on how to transform those New Year's resolutions you've made into real, obtainable goals. We'll explain how to change your goals into the processes and actions that are necessary to make your dreams come true. You'll learn the importance of creating short term, actual goals that you have […] The post Wishes… Or Goals? appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects. We'll explain the steps you can take to educate your potential clients and let them feel like you are an advocate for their success. You'll hear about the importance of […] The post Authority Mindset: Inside the Mind of Your Prospects and Customers appeared first on Authority Alchemy | Authority Marketing Tactics.

This is the third installment of our special series, “Profiles of Authority“,  where we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Garrett J. White, the “Master Coach Mentor” and creator of the Warrior 90 Day Challenge. At the age of 24 […] The post The Death and Rebirth of Garrett J. White appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise. We start things off by explaining some of the worst case scenarios, what NOT to do when making your presentations. You'll hear a host of subtle […] The post How to Add Authority to your Presentations appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over. We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best interest to call yourself one. You'll hear all about […] The post Authority Mindset: Which “Authority” Are You? appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies. We get this episode started by discussing the most powerful attributes of Facebook and why this platform is a PERFECT opportunity for engaging, testing, and relating with your followers. You'll hear Brian's […] The post Authority Marketing and Building a Passionate Following on Facebook appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #7 we dig into how to get speaking engagements using  the same authority marketing techniques we discuss every week on this show. To start we totally dispel the myth that paid speaking appearances is where the money is…it's not. We go over 8 Authority Marketing Techniques to Get Speaking Engagements that you can […] The post How to Get More Speaking Engagements With Authority Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

This is the second installment of our bonus, “Profiles of Authority” series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Doug Clark, star of Spike TV's hit show, Flip Men. Born and raised in Utah, Doug Clark […] The post Doug Clark – Profiles of Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode 4 we defined The Authority Mindset as being a customer educator and advocate. In this episode we explore “The Authority Mindset” again…specifically we dig into something we call micro specialization. Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics…and have profited wildly. …and you […] The post The Authority Mindset – Micro Specialization appeared first on Authority Alchemy | Authority Marketing Tactics.

Here's a little known fact…very few authors write books to make money off publishing. Mr. Robert Kiyosaki, initially wrote the New York Times best seller book “Rich Dad Poor Dad” to sell his educational game called Cashflow. A book is the ultimate brochure – it promotes your services and business and gets you free publicity. […] The post The Best Seller Loophole appeared first on Authority Alchemy | Authority Marketing Tactics.

This is the first installment of our bonus, “Profiles of Authority” series. In this series we'll  share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Keri Murphy, TV host and CEO of Inspired Living. She is also a well know host of […] The post Keri Murphy – Profiles of Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

  Director Robert Rodriguez once said,”Changing the game is a mindset.” He's right.  The first step in changing your “game” and elevating yourself to authority status is changing your mindset. We'll be digging into several areas of the AUTHORITY MINDSET over the coming months, but in this episode we wanted to focus on elevating your […] The post The Authority Mindset – Being a Customer Educator and Advocate appeared first on Authority Alchemy | Authority Marketing Tactics.

Episode Number Three of the Authority Alchemy Podcast is here. What will they find when they GOOGLE you? If you're not claiming your Authority by optimizing Social Profiles, Websites, Business Listings, Press Releases and any other online assets for your Name, you are neglecting one of the biggest opportunities to make your prospects PICK YOU! […] The post Claiming Your Name in Google (With Authority) appeared first on Authority Alchemy | Authority Marketing Tactics.

Extra! Extra! Read All About It. Press Releases aren't dead after all. If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. […] The post Anatomy of an Authority Press Release appeared first on Authority Alchemy | Authority Marketing Tactics.

Welcome to Episode Numero Uno of the Authority Alchemy Podcast. Find out just what we have in store for you to learn what it means to position yourself as THE Authority for your industry faster than you thought possible. Resources Mentioned Influence: The Psychology of Persuasion – Robert B., PhD CialdiniSHOW If you like the […] The post What is Authority Alchemy? appeared first on Authority Alchemy | Authority Marketing Tactics.