Authority Alchemy With Brian Horn And Jack Mize

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the "Impostor Syndrome" is hurting so many entrepreneurs. The post Being an Influencer vs Calling Yourself Expert appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers. The post Becoming an Influencer in the Digital Attention Span Economy appeared first on Authority Alchemy | Authority Marketing Tactics.

On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. The post How to Make People Like You appeared first on Authority Alchemy | Authority Marketing Tactics.

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has often very negative connotations. Salespeople are often seen as con-men and bullies; […] The post I Hate Selling appeared first on Authority Alchemy | Authority Marketing Tactics.

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with your list, and how to get people to trust […] The post Building Authority with an Email List appeared first on Authority Alchemy | Authority Marketing Tactics.

In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is […] The post Selling the Opt-in appeared first on Authority Alchemy | Authority Marketing Tactics.

In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made millionaire before the age of 30, a Certified Financial Planner, CHFC, CLU, and most importantly […] The post Tai Lopez, The Digital Renaissance Man appeared first on Authority Alchemy | Authority Marketing Tactics.

This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page.  In reality, it is one of the most visited pages on many sites. We’ll discuss the importance of […] The post How to Create Your Bio Page appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so simple that a ten year old could understand it. You’ll learn how to make it about your prospect and not yourself. People […] The post 5 Mistakes When Acting Like An Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more importantly, what not to do when you aim to inspire people to follow you or see things in a certain […] The post How to Inspire Others appeared first on Authority Alchemy | Authority Marketing Tactics.

In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch. We discuss how much detail you should add to each one of your stories and why. While it is important to use detail to help the audience relate […] The post How to Tell a Story appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales. We'll talk about the role sales play in our everyday lives and why you love them or hate them. We’ll break down sales into different types and explain how to apply authority to each […] The post Selling with Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #21, we're going to start discussing the real cost of creating and establishing your authority. We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have dramatic impact on your outcome. We'll talk about how you can tell when you've made […] The post The Cost of Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content. We explain how fast authority triggers and slow authority triggers happen on a psychological level. We'll talk about when you should be using fast authority content, and when you should be using slow authority content. We'll show […] The post Fast Authority vs. Slow Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In this episode of Profiles of Authority, we talk to David Neagle. David Neagle is known as the Million Dollar Income Acceleration Mentor and Best Selling author of The Millions Within. David teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months. […] The post David Neagle Reveals The Secret of Quantum Success appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becoming the educator and advocate for your audience. We'll talk about how to use a “humble brag” in your content to build your authority. […] The post Adding Authority to Your Content appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #18, we're continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the tactical side of what to do with it, where to put it, and how to use it. We'll put together a battle strategy for your […] The post The Authority Content Mindmap appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three different ways. We'll even tell you the four things you should always […] The post The Content Hat Trick appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We'll explain how to develop your authority avatar and project your voice in a way that is consistent with your message. You'll also find […] The post Going Beyond the Logos: How to Develop Your True Authority appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being. We'll explain how to systematically recognize and eliminate the toxic people in your life and replace them with positive influences. You'll also learn how the wrong media […] The post The Environment of the Authority appeared first on Authority Alchemy | Authority Marketing Tactics.