Doctordemographics Podcast

I only wish there was sufficient time to discuss all I have learned about the Hispanic population in a single episode. Nevertheless, I have created a long and short offering about Hispanics that will provide a little insight into these important groups of people. Not a day goes by that we don't hear about their immigration numbers. The Southern Border is being crossed into the United States by ever larger numbers and this may prove vital to your practice. Who are they? How do you reach them? Are they ALL desirable as a patient base? This episode is just a start to understanding the "Hispanic Switcheroo." And in this very short version of this episode, you will doubtless learn some important facts that you may not have heard before, I have often said that Hispanics are an important part of our national growth. Practices need this information. As an experienced Hispanic marketer, what I have to say might surprise you!

During the course of my work I read many articles and journals that apply to healthcare practice demographics. Much of the time, demographers form a consensus on the big picture.  Often, these analysts and researchers can come to disagreements in their conclusions.  You would expect nothing less.  But to help our doctors, I have gleaned some factors that I think they should know to make wise decisions for their practices. This episode explains some of the take-aways that will help our practices.   Rather than illustrating these trends with data and algorithms to prove my point and recall studies that may conflict somewhat, I have put down trends I think you should know.  To illustrate, demographers take a more "fatalistic conclusion" on our economy.  We don't have to take into account whether this will help or hurt President Joe Biden.  We (as demographers) call the balls and strike as we see them.  Is the Birth Rate rising or falling? Will healthcare practices see a reduced labor force that could hurt doctor

In the last couple of weeks, I have been asked by subscribers to the Podcast for the locations that are winning and losing population. Rather than break them down by states, I have looked at the Metropolitan Areas that the U.S. Census Bureau has identified as those that are likely to grow or shrink.   It sometimes surprises them to see how much greater the loss to a densely populated area is relative to its growth.  To adequately describe the trends in population, we introduce the concept of "Dispersion."  This is the process of making the process of going from a densely populated area to one of less density (not just population size or rate of growth).  In the post-Covid world, it seems that everyone wants a little more space in which to live.  Having neighbors may be necessary but we don't want them TOO close.   This episode describes where people are considering their destinations.  If our purpose is to help you find viable sites, we need to tell you how they are getting better or worse.     I am not seein

Last week, we reviewed the "Places with the Kiss of Death."These are locations that I am strongly suggesting you NOT consider a start-up practice or a practice purchase.  My reasoning is based upon the fact that their demographics are not looking particularly promising.   This week, we are looking at sites in the United States that are looking more hopeful.  These locations are economically strong and show signs of growth.  Many are manifesting strong economies or improved employment trends. Unfortunately, the short version of this episode can only lightly pass over the location.  Still, I think it will stimulate your thinking. Let's face it, the U.S. is looking at a period of economic risk and potential decline.  Interest rates are surely going to rise.  Still, that is no reason to sit on your hands while opportunities to grow are just over the horizon.   This episode explores the places where the potential for growth (and wealth) can be found. These are the places that still have risks but the risks are mit

It has been true for a long time that brokers, realtors, and even demographers have considered only a very narrow number of factors in determining practice site viability.  Traditionally, this may have been due to a misunderstanding of how to interpret the available data.  We knew, for example, if the population surrounding a practice site was growing or shrinking. We certainly could tell if the competition around a location was increasing relative to the population.  Terrific!  But the science of demographic analysis has grown and deepened while the users of these numbers have not kept up.  And there is little surprise why this is so: it is heavy lifting!

I believe (as many researchers do) that we are heading for an economic downturn soon. The only way to thrive during these times is to get the research and then make a plan and THEN you have to stick to it. That is what this episode is all about. But you need to make your plans soon!

What goes up will invariably come down. It is a basic law of gravity, economics, and demographics. We can simply not hope that things will stay the same (either good or bad). Frankly, we are at a time when it appears the World is sliding into a Recession. This has long been predicted. So, with this in mind, we have to assume that there is going to be a "wobble."

This episode discusses the ways that you can work with these local and national trends to build a new patient base that is educated and ready to work. We will discuss the priorities of these migrants, where they might settle, and what you can do to attract them to your practice. Please be aware that Doctor Demographics can identify where the new immigrant residents are moving, what they want from your practice, and how to attract them.

Go South Young Man! The national trend right now is to look at the southern end of the country for opening a new professional practice. There are many big cities that are growing there and there is tremendous attention from the doctor community. So, the big question is this: Should YOU Go South?

Doctors often find themselves influenced by locations that OTHER doctors are considering for purchase or development. This session explains how this is both good and bad. It also features the parts of the U.S. that are good bets and those that are not. For more information, visit us at: https://doctordemographics.com

This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.

This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.

Finding a location is tough.  But there are non-demographic factors that can offer you a serious hint about places that show potential for practice locations or may serve as a warning NOT to go there.  This session is about how retail sales is a sign of the good or back potential for practice.

It has long been popular to place practice in a "Medical Plaza" for various healthcare offices. There was a sense of unity and protection for these practices. This podcast deals with the issues that you might keep in mind. But the rationale for these centers is shifting. This video is a must-see!  

In order to do proper practice viability or best sites report, knowing a practice's borders and boundaries is all-important in order to offer geographic "context" for the site, Yes, we will discuss isochrones, proxemics, and centers of gravity.  This is very useful stuff!

In this episode, Scott Mcdonald dives into why you should put a practice where the perfect place is as well as the three traditional demographic imperatives for practice: economic growth, population growth, and socioeconomics. He said, "A rising birth rate is one indicator of who can step into your practice and benefit from it." And remember, the percentage of people tends to be even more important than how much they're earning. Also, when it comes to choosing a location that shows the most economic potential, you will have to move in because of job opportunities. Thus, moving target is going to determine so much of your success.

Dr. Scott McDonald delivered a talk about staff that may jeopardize healthcare practices in the United States. The problem is that the number of people available to work, university enrollments, and young people's scholarships are all declining. In summary, there is a demographic problem. They refuse to labor for any amount of money. So, as someone who has typically taken young people, taught, motivated, and gotten them going successfully, it can be resolved by finding places in the United States, where there are young people willing to come in and work. Scott recommends you check www.demographics.com to find out the ideal areas where you will not have this more serious problem.

On today's podcast, Scott McDonald discussed the Demographics of specialty practice and their imperatives. He said that it is necessary to understand the distinction between experts. He shared how specialists choose the population they would serve based on various variables, priorities, calculations, and techniques to cluster it into surrounding hospitals. Visit www.doctordemographics.com to know more