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Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time.                    When this interview was recorded, he had just finished graduate school and was just starting his career. I wanted to explore his experiences as a student and intern, as well as his hopes for a future working in communications.                    We’ll explore the importance of formative research in brand communications, the power of storytelling, and how to use specific online resources at just the right time. I think you’ll find this interesting. Let’s jump in. Mark:         I wanted to save this very first interview

Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators in public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced communication leaders in the field. Mark Phillips talks with top professionals and cutting edge researchers to find best practices as we explore new ways to hone our communication, leadership, and management skills. Learn the secrets to success, the tools they use, and lessons learned. If you want to be a more effective, more influential, and more successful professional communicator, join Better PR Now as we improve Public Relations, one conversation at a time.