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Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time.                    When this interview was recorded, he had just finished graduate school and was just starting his career. I wanted to explore his experiences as a student and intern, as well as his hopes for a future working in communications.                    We’ll explore the importance of formative research in brand communications, the power of storytelling, and how to use specific online resources at just the right time. I think you’ll find this interesting. Let’s jump in. Mark:         I wanted to save this very first interview