Massage Business Blueprint

General Data Protection Regulation (GDPR) is here! Run for the hills! Not quite. While GDPR is causing a few headaches for businesses, it also has some upsides. So what do massage therapists need to know? Resources referenced in this episode: How to write a GDPR privacy notice with documentation template example GDPR Privacy Policy [...]

We've been talking about podcasting and niching in the past (at different times) and how powerful these approaches can be toward differentiating your practice. But how about together? Mind blown! We're going to share three examples of massage therapists who are niching and podcasting and how it's benefiting their practices. Massage therapists showcased in this [...]

Financial jargon can be frustrating and can make you feel dumb when you're talking with your accountant or CPA. Let's go over some basic business finance terms and what they mean. Want even more? Check out this list and this list. Sponsored by: The Jojoba Company and 99designs. Transcript: Sponsor message This episode is sponsored [...]

Spring cleaning for your Facebook account? Yes, please! Resource: How to adjust privacy setting for old Facebook posts. Sponsored by Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 people. Whether you're looking for [...]

The one in which we share all (well maybe not all) of the embarrassing ways we've screwed up running this business over the past 3 years. You're welcome! Sponsored by: The Jojoba Company and Artichoke. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be [...]

Oh hey! Is it time to spiff up that tired old logo that your friend's cousin made for you in 2002? Or the one you put together with clip art back in your massage school business class? Michael and Allissa share some tips on creating a logo that doesn't suck. Resources we mention: What Makes [...]

Diana Thompson joins the podcast to talk about her career, working with clients and pain, and how massage therapists can bring massage therapy into integrative healthcare. Resources mentioned: Massage Therapy Foundation Research tools & meta-analysis This episode is sponsored by: Hands Heal Electronic Health Records System Transcript: Sponsor message This episode is sponsored by Hands [...]

Referrals can be tricky. What if we refer a client to a trusted practitioner and their experience is awful? Are we liable? We discuss the ins and outs of referring and how to handle a resulting awkward situation. This episode is sponsored by: Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...]

Taglines, service descriptions, all the marketing ‘stuff' that comes along with promoting a massage business. So. Many. Decisions. In this episode, we talk about how choosing a niche makes these decisions a breeze! This episode is sponsored by: The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe [...]

Business entity considerations come up a lot in our community of massage therapists and many are wondering of they should operate the business as an LLC rather than sole proprietorship. We dig deep into this question with Jeff Heinzmann, a seasoned business attorney. Jeff shares insights on that advantages and protections offered by an LLC, [...]

The very idea of choosing a specialty terrifies and causes instant defiance in many (most?) business owners. And yet, it can be THE key to building a full, successful massage business. We take you through the 3 approaches to choosing a niche. Resources mentioned: Putting Your Foot Down to Nail Your Niche How Niche Marketing [...]

What to do when clients don't give feedback or when they give it to people other than you? We discuss and give a few ideas. This episode is sponsored by: Center for Barefoot Massage The Jojoba Company Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage [...]

Adrienne Asta joins Allissa to talk about what it takes to be a massage instructor and how to get started on that path. The business of massage education is accelerating at lightning speed. The need for qualified massage educators is greater than ever. Typically, accreditation standards have a requirement for years of practice but the [...]

What's bugging you? Think about that for a minute. Now get over it. In this episode, Allissa talks about the absurd stuff that she used to care about and why she stopped. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for [...]

Setting goals, even arbitrary ones, can be a useful tool to build motivation in your massage business. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage offers Ashiatsu continuing education classes across the country. [...]

Selling gift certificates online and in person can be a great way to recruit new clients and make gift-giving convenient for your current clients. Navigating the state and legal requirements for gift certificate sales can be tricky. Allissa lays out some not-legal-advice tips and gives a handful of resources to consult. This episode is sponsored [...]

Founders of the Barefoot Center for Massage, Jeni Spring and Mary Claire Fredette, join Allissa to talk about the evolution of their careers and how to get the most out of Continuing Education. This episode is sponsored by the Barefoot Center for Massage, go here to enter to win a free day of class and [...]

Michael gets a little obsessed with podcasting in this, er podcast episode. We lay out everything you need to know to start a successful podcast for your massage business, including why you might want to do it in the first place. This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Resources referenced [...]

Comments? No comment? How do I deal with the trolls and the haters? We discuss the conundrum of comments on your massage business blog. Rianne's podcast & her website. Allissa's convection oven This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by Mother Earth pillows. Mother [...]

Stacey Schultz join us to talk about providing massage in various skilled nursing facilities and what makes that different from hospital settings. Stacey runs a massage practice in Rochester, MN with advanced training in Manual Lymph Drainage, Oncology massage, hospital/medical massage and care-giving at the end of life as well as Rosen Method Bodywork. You [...]