Mums With Hustle Podcast

MWH 297: How She’s Building Her Thriving Swim Wear Label From Home with Bree Hinton This week in the podcast, I’m going to be introducing you to a very proud mama and a business owner who, 3 years ago, has started her business from scratch, at home, with zero audience and zero following on Instagram. But that did not stop her... Since Day 1, she has operated from that belief that “I am a business owner.” Today, we’re going to learn how she’s building her thriving swim wear label from home! LISTEN NOW I’m sitting down with the amazing Bree Hinton! She is the owner and designer of Kicky Swim, a swimwear label for babies & kids. She also help parents make dressing their babies & kids a little easier with zip-up rashies for easy dressing and undressing. Bree is a member of my Social Method Society and in this episode, she shares how she has grown her e-commerce business from scratch, using Instagram as her core marketing platform and using the Social Method® as her marketing strategy. Listen to

MWH 296: It’s my business birthday! 6 years, 6 lessons learned On September, 6 years ago, the very first iteration of my business went live. This week’s episode is a very special one as I’m celebrating my business birthday! LISTEN NOW Looking back, so much has happened but at the same time, it also feels like yesterday. All the milestones, highs, lows, accomplishments, the wonderful people, friends, mentors, students, and clients I’ve had throughout the years... shoutout to you! I think it’s easy to start a business but it’s not an easy feat to keep going. Having your own business can bring up your weak spots, insecurities, knowledge gaps in your skills and expertise, the fear and the vulnerability. So I hope when you reach the milestone of your business anniversary (I call it business birthday), I hope you celebrate it! In this episode, I’m sharing 6 lessons learned in my 6 years in the business (in no particular order): Learning about the enneagram (knowing my type and the other typ

MWH 295: Real Conversations About Women’s Mental Health with Abby Gilmore In this special edition of the podcast, I’m chatting with Abby Gilmore and we’re putting the spotlight on women’s mental health! This episode is in support of Liptember campaign that highlights real connections and real conversations around women’s mental health. The campaign is happening now, all throughout the month of September. LISTEN NOW Abby has been in the social media industry for over 5 years. She is a powerhouse - a well-known content creator, a business owner, speaker, and mum of 3. She also has a background in meditation teaching and healing development. 2021 has seen Abby launch her own brand of affirmation cards, “Shine by Abby Gilmore.” Both Abby and I are mothers, we are business owners, we are quite strong and confident women but we have also suffered with our own mental health issues and illnesses in the past. In this episode, Abby shares her very real and human experience on how she has able t

MWH 294: Closing One Business To Start Another From Scratch (How To Know When It’s The Right Thing) with Laura Deane On this week’s podcast, I’ve invited Laura Deane Ruston who is a member of my Social Method Society! She’s going to talk about closing one business and start another from scratch and how to when it’s time and the right thing to do. LISTEN NOW Laura is from Sydney and has immense passion for interior styling. She recently started her new home decoration business, Laura Deane Design, after successfully exiting her previously start up, MUMOKI. Laura specialises in transforming spaces into innovative, layered and stylish interiors that suit the modern Australian lifestyle. Listen to this episode to learn: How to know when it's time to move on.The key lessons and transferrable skills Laura learnt from one business that she took to the next business (even though they are in entirely different fields).The first things Laura did to start her new business. This is one inspiring

MWH 293: Branding For Beginners with Leah Crisell In this week’s podcast, I’ve invited the wonderful Leah Crisell and we’re going to talk about branding for beginners. When you’re growing your business with zero capital to invest in branding and you have to DIY it until the business turns a profit, then this episode will be particularly helpful for you. LISTEN NOW Leah is a personal branding mentor, strategist and designer and host of the podcast 'The Leah Crisell Show.' A Creative Director turned entrepreneur, Leah left the agency world behind her, to follow her passion, helping ambitious women transform their brands and their business. Listen to this episode to learn: What branding really is.Top 5 things that every business owner can do to create a brand that they are proud of.Get clear on your uniqueness / unique point of difference.Think about who your audience is.Align your brand vibe. Choose a colour palette that feels right for you.Be consistent in communicating your brand vibe.Bu

MWH 292: Member Success Story - Going Full-time In Your Creative Career with Melissa Tousley In this week’s podcast, I’m speaking to one of my Social Method Society members who recently made the big leap to go full-time in her creative career and she’s going to walk you through her 5-step process for actually doing this! LISTEN NOW I’m sitting down with Melissa Tousley! She’s a Portrait Photographer based in New York. She’s been in the business for a while and like many others, 2020 caused her to re-evaluate her work. In June of 2021, Melissa decided to leave her office hours at the radio station and be a freelance consultant. This provided her with an opportunity to maintain her work with small businesses, have more time with her son and family, and continue to grow her business. Listen to this episode to learn Melissa's 5-step to going full-time in your creative career: Getting friendly & familiar with your finances.Creating sustainable systems at home and in your business.Find clarity

MWH 291 : tracyharris.co - Behind the scenes of my brand’s makeover (the fear and the excitement) It’s the day of the big reveal! My brand has undergone a makeover and I’m so excited to share with you what I’ve been working on for over a year... It’s with great pleasure that I introduce you to my new online home: tracyharris.co! In this episode, I’m going to take you behind the scenes and explain the fear, the excitement and the why. I’m also going to be sharing a special invitation with you. LISTEN NOW What I’ve learnt over the passed 6 years is that your brand is so much more than what it looks like visually. Your brand is how you make other people feel. It’s how your audience describes you and the impact you have. As this business has grown, matured and taken shape, the time just felt right to give it a fresh aesthetic and language re-vamp that best serves YOU and communicates what we do and plan to do as we grow into the future. tracyharris.co Yup, it’s a personal brand (cue the n

MWH 290: How To Write Copy That Sells, Even If You’re Not A Writer with Belinda Weaver On this week’s episode, I’m sitting down with Belinda Weaver and we’re going to talk about a topic that makes a lot of people uncomfortable... How to write copy that sells even if you’re not a writer. I’m so thrilled with this episode as it will help you feel a lot more confident about writing copy for your business. LISTEN NOW Listen to this episode to learn: 3 myths around writing copy that you need to let go of because they’re holding you back and keeping you from making more money in your business.Copywriting formulas and 3-step framework to help you start writing better copy right away.Specific writing tips around Calls To Action and what makes CTA converts to a sale. (Looking for more copywriting tips? Read here 5 Crispy Copy Tips with Jay Crisp Crow.) Belinda helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners h

MWH 289: “Too many or not enough? How many hashtags should I use on my Instagram posts? (Part 2 of 2-Episode Series)” In this Part 2 of 2-episode series, I’m going to talk about Instagram’s latest announcement about hashtags. Specifically, how many hashtags should you use on your Instagram posts. LISTEN NOW Listen to this episode to learn: What hashtags are.How many hashtags you should be using.What Instagram has come out and said about hashtags and;What the announcement means for you as a brand marketing on Instagram. (I’ve shared Instagram’s 4 areas of focus and their other recent announcement, “Instagram is no longer a photo-sharing app” and what these mean for you and your business on Part 1 of this series. Listen here.) If you are a member of my Social Method Society, you have access to a training called “Hashtag Fundamentals”. And if you are not part of SMS and you want to go deep in understanding hashtags for your unique audience and business, so that you can communicate with

MWH 288: “Instagram is no longer a photo-sharing app” What This Really Means For Business Owners And Influencers This week’s episode is going to touch on a very trending topic, which is that latest announcement by Instagram: “Instagram is no longer a photo-sharing app.”I’m going to share my take on what this really means and how this announcement affects you as a business owner, whether you are a soloprenuer or a company. LISTEN NOW Instagram did not say that they’re getting rid of in-feed posts or the ability to share photos in the app. But what did they come out and say is that they’re putting more focus on videos.I’ve shared this to my community here in Mums With Hustle and with the members of my Social Method Society... and what I want to highlight in this episode is that Instagram has been moving in this direction for years.Out of the five ways to share content on Instagram ecosystem, four of them are video-based: In-feed posts (photos)Instagram Stories (video)Instagram Live (video)IGTV

MWH 287: How To Get Out Of A Creative Slump And Re-ignite Your Momentum If you ever wondered how to get out of a creative slump and re-ignite your momentum back into your business... Then this episode is for you! LISTEN NOW As a business owner, do you feel guilty taking a break or taking some rest?Let’s get one thing clear - your ability, as business owners, to innovate, think creatively, feel inspired is proven to be less when you’re always ON.You need SPACE.You need white space in order to feel restored, refreshed, rejuvenated, and to have those moments where you can think strategically, be creative, feel inspired and of course, to have good business mojo.That intentional thinking time is so important. I’d go as far as to say it’s actually necessary for business owners, especially as your business grows and you move into that scaling phase.Because here’s the truth: When you rest, it is good for your business.Taking time to rest is also going to have you design your business in a way where it ca

MWH 286 : “I sent a gift to an influencer and they didn’t respond at all. What do I do now?” On this week’s podcast, I’m going to answer a question from one of the beautiful members of my Social Method Society: “I sent a gift to an influencer and they didn’t respond at all. What do I do now?” LISTEN NOW The law of reciprocity is that they will want to thank you or share it with their audience or do something in return. But when someone doesn’t respond in this way it can make you feel... confused and also let down.Girlfriend, know that if an influencer did not acknowledge your gift, it could be because of various reasons such as:- Maybe they never received it;- Or maybe they did receive it and meant to thank you but they forgot.- Maybe they feel uncomfortable acknowledging the gift because they fear the expectation that they have to give you a shout out or share it but they can’t or don’t want to. (Looking for gift ideas for your next virtual event? Read here>>>) If this ever happens to you,

MWH 285 : “Word Of Mouth Is Everything” Marketing Tips with Lorinska Merrington In this week’s podcast, I am joined by Australian TV personality and business woman, Lorinska Merrington! You may know her from candid reality series ‘Yummy Mummies’ on Netflix or you may have downloaded the pregnancy and preconception app she co-owns called ‘Bub.app’.On this episode, we’re chatting very candidly about mum life, goal-setting, business, and her top marketing tips: “Word of mouth is everything!” LISTEN NOW Listen to this episode to learn: Lorinska’s tip for overcoming mum guilt when it creeps upLorinska’s goal-setting techniques (hint - she puts pen to paper)How to move through setbacks and challenges in businessHer top marketing tips regardless of your niche or industry (Looking for more marketing tips? Here are 3 breakthrough online marketing strategies you can use right now. Read here>>>) Ladies, the topics of mindset and resilience also came up in my conversation with Lorinska. Here’s a jou

MWH 284 : Top Tips For A Successful End Of Financial Year with Lisa Turner It’s almost the end of a financial year! On this week’s podcast episode, I’m bringing on a lovely member of my Social Method Society and we’re going to talk about the importance of knowing the numbers in your business. So you could make strategic money-making decisions in your business and also start paying yourself consistently! LISTEN NOW I’m sitting down with Lisa Turner! She is the numbers fanatic behind Accounted For You – a bespoke bookkeeping practice for women in business.Listen to this episode to learn: Lisa’s top tips for a super smooth end of financial year:1) Keep your bookkeeping up to date (aim for weekly or a minimum of monthly).2) Call your accountant for a strategic tax planning review (ideally during May or early June).3) Do stocktake if you sell physical products and consider an end of financial year sale.4) If you have employees and you want their pay to be recognised as an expense for this current f

MWH 283 : It’s My Birthday! (With A Surprise Host) It’s my birthday week and my Mums With Hustle Team did something cheeky and sneaky for this week’s podcast... They surprised me by inviting someone else to host this episode and have that guest host interview ME! LISTEN NOW In this episode, I am interviewed by one of my fabulous Inner Circle Mastermind mentees, Melina Bagnato! And the best bit was, some of the questions were gathered from members of my Social Method Society and Inner Circle Mastermind ladies.I shared so much in this one that I’ve never shared on any interview ever, because the questions were so different and they were also loads of fun! To be honest, I think I may have blushed a couple of times and even been a bit lost-for-words. Which is so NOT me.Girlfriend, after you listen to this fun episode, I’d love to ask you to leave my podcast a 5-star review (it will totally make my birthday!) Don’t forget to leave your Instagram handle so I know who you are.Until next week, stay happy

MWH 282 : 3 Reasons You're Losing Followers In this week’s podcast, I’m answering a question I got in my Instagram DMs from one of the lovely ladies in my community... “Why I am gaining my followers and losing the majority of them afterwards?” I’m going to share 3 Reasons You’re Losing Followers. LISTEN NOW Listen to this episode to learn: 3 reasons why you might be losing followers.Why you should not attribute those unfollows to you or your business.What makes a content valuable.Why you should focus more on your engagement, community building and connections. After you listen to this episode, let me know if reason 1, 2 or 3 is what you might need to be focusing on. Send me a DM on Instagram @mumswithhustle or email me at hello@mumswithhustle.com!Also, if you are wanting to join my membership, Social Method Society®, just go to socialmethodsociety.com and pop your name down on the waitlist. I can send you an exclusive invitation when I open the doors next. I would love to have you and I don

MWH 281 : Member Success Story - How She 18x Her E-Commerce Business In 6 Months with Priya Radia The word “inspirational” doesn’t even cut it to the lady that I’ll introduce you to in this week’s podcast. In this Member Success Story episode, I’m sitting down with Priya Radia and we’re going to talk about how she 18x her E-commerce business in just 6 months LISTEN NOW Listen to this episode to learn: How to find your “why” as an E-commerce brand. How Priya went from almost closing her business to 10x her revenue in only 8 weeks and 18x her revenue in 6 months. Priya’s top 3 Instagram marketing strategies. Priya’s number one advice for business owners. Priya is a mum of two and founder of The Ovl Collection - an inspirational jewellery brand for incredible women. Before becoming an E-commerce entrepreneur, she had multiple careers spanning law, consulting and project management. After having her first child, she realised she never wanted to go back to the corporate world again and loves the freedom that

MWH 280 : Our Top 4 Communication Tools For Managing Our Remote Team If you run a remote team or a virtual team, then this episode is for you. I’m going to talk about our top 4 communication tools in managing our remote team. LISTEN NOW Listen to this episode to learn... Our top 4 communication tools.How we use these communication tools within our team.What daily communication looks like when you outsource any part of your business to a virtual assistant or a contractor. When I first started Mums With Hustle 6 years ago, it was just me and there was no team. Six months into the business, I decided that if I’m going to have any product or offer to sell, I needed to stop working IN the business and I have to start working ON the business. I realised I needed help, so I hired a virtual assistant. (Read here: How Hiring a Virtual Assistant Can Help Grow Your Biz)I know with 2020, a lot more people have just realised how amazing and how much opportunities there are to work from home and have

MWH 279 : Your Business, Your Boundaries with Laetitia Andrac What boundaries do you hold as a business owner? And more importantly, how do you feel about setting boundaries and following through on them? In this week’s episode week’s episode, we’re going to talk about your business, your boundaries. LISTEN NOW Listen to this episode to learn: What boundaries are.How to set boundaries as a business owner (and follow through on them).Mastering the art of the aligned ‘No’.How to recognise if your boundaries have been crossed (and what to do about it).3 tips for setting better boundaries to avoid burning out.Get curious without a judgmental mind.Draw a line in the sand on what boundaries you want, make it clear and get it ready.Follow through on your boundaries. In this episode, I’m joined by Laetitia Andrac! Laetitia is a holistic business coach and a ‘soul+biz doula’. She helps women leaders and entrepreneurs in creating a soul aligned business, career, and life.Laetitia is making ancient sp

MWH 278 : Your Business Is Not Your Hobby - Here’s Why In this week’s episode, I’m going to talk about why your business should not be your hobby. Our business and personal life kind of intertwine and sometimes, our business take over and be all-consuming. If you find yourself without a hobby or you’re spending the majority of your time in your business... LISTEN NOW Listen to this episode to... Find out why your business is not your hobby,Learn about the Wheel of Life and its 7 areas and;Know why it’s important to live an aligned and balanced life. I shared with you before that taking some time for myself without the guilt was really challenging for me. I had to start with baby steps... But slowly and surely, I got into a place where I don’t feel guilt or anxiety or shame when doing something just for me.I’m sharing all of these with you because if I can encourage even just one woman from feeling less guilty or less shameful about wanting to pursue a hobby and start having more fun!Girlfri