Clarity Advantage's Sales Thoughts

In which we explore the need for “decision tools” or “change tools” rather than “sales tools” to help our clients understand how they want to make decisions, identify criteria, see connections, learn new information, process the information, and (ultimately) decide.

In which we are reminded that we own the leads we’re given, no matter how bad (or good) they are.

In which we are encouraged to lead with ideas rather than wait for our clients to discover they need us.

In which we discuss applying research to generating questions that make a difference.

In which we discuss the connective value of a little extra digging as part of our pre-call research.