Advertising Podcast From The Ipa

Informações:

Sinopse

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

Episódios

  • Cannes Lions 2015 Review and Future of Marketing and Agencies

    09/07/2015 Duração: 18min

    IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the Future Foundation on the Future of Marketing and Agencies. This edition's guests include Nancy Hill, CEO, 4A's, Tom Knox, IPA President and Chair of DLKW Lowe and leading figures from Anomaly, BJL, Iris and Maxus

  • James Murphy in Conversation

    25/06/2015 Duração: 25min

    Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman of the Advertising Association. James reveals how he worked his way up from an agency post room to helping create one of the most successful ad agencies in recent years on the back of their John Lewis, Foster's and Marmite campaigns. He also talks about the AA's new global outlook, his personal hero and why The Lord of the Rings is so important to him.

  • Tom Knox in Conversation

    20/05/2015 Duração: 31min

    Hear the IPA's Director General Paul Bainsfair talk with newly appointed IPA President Tom Knox about how he got into advertising, his adland heroes like David Abbott, his role in forming DLKW Lowe and what he is looking to achieve in his two-year term agenda focusing on societal good and diversity #AdValues

  • Lord Michael Dobbs in Conversation

    20/05/2015 Duração: 39min

    Hear the IPA's Director General Paul Bainsfair talk with Lord Michael Dobbs ahead of the 2015 General Election about their time at Saatchi & Saatchi, political advertising, Michael's spell in the Conservative Party under Maggie Thatcher and how Michael's original House of Cards book trilogy was turned into a BBC mini-series hit and globally successful Netflix TV series #HouseofCards

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