Advertising Podcast From The Ipa

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn’t helping representation.

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do? And how can agency leaders get started with AI?

What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?

An in-depth discussion about a new report into how in-housing has evolved and where the opportunities lie for agencies. Download the full report: ipa.co.uk/knowledge/publicatio…ports/shift-happens/

Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.

Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.

One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what has changed about the industry over the years.

Wavemaker’s Lisa Thompson and dentsu X’s Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves. For more on Common People: https://commonpeople.substack.com/ For Lee's speech about Classism: https://youtu.be/8E5SF6JnKhE

Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.

IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing our industry today.

IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.

Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kelly Knight.

Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.

Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on the board of the Wellbeing Research Centre at Oxford University and the advisory boards of US and Irish campaigns for the four-day week. In her role, she is a sponsor of the World Wellbeing Movement alongside a number of leading global partners. Charlotte, alongside her partner Andrew Barnes, has been conducting the largest-ever trials of the four-day week, across the UK, US, Canada, South Africa, Ireland, Australia, and New Zealand. We discover how the four-day week has massively improved productivity, well-being, and burnout.

Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with Caroline Marshall, William Eccelshare and Amelia Torode to discuss Jeremy's groundbreaking work, impact on our industry and lasting legacy. For an archive of Jeremy's work visit bestofbullmore.com

In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa Vince to discuss her journey in the industry, work life balance and the stress of pitching remotely.

In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.

In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.