Helping Sells Radio

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 229:57:59
  • Mais informações

Informações:

Sinopse

In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Co-hosts Bill Cushard and Sarah E. Brown will talk to experts about helping sells in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.

Episódios

  • 254 Eric Kades Conversational design helps customers

    26/02/2021 Duração: 51min

    Founder of TextChat, a highly personalized live chat tool that brings the timelessness touch of human connection to the sophistication of AI technology. TextChat makes website live chat as sociable and easy as texting with a friend, so you can stop missing messages and start closing sales.We talked about conversational design, conversational experience, conversational interfaces, chatbots, AI, live chat and how all of this actually helps customers.  More about Eric: TextChatOn Linkedin Subscribe at helpingsells.substack.com

  • 253 Brad Hamilton A customer journey is not a user journey

    23/02/2021 Duração: 48min

    Brad Hamilton is the director of customer journey solutions at New Relic. He has held software leadership roles in technical training, partner enablement, product management, and customer success. He wrote a very good article called, A customer journey does not equal a user journey, which I think is funny because only product managers says user journey and only customer success managers call it customer journey.  We talked about why that is, what the differences are, and why they don’t mean the same thing. More about Brad:  His articleOn LinkedinOn Twitter Subscribe at helpingsells.substack.com

  • 252 Dave Lorenzo Caring about customers beyond the business

    19/02/2021 Duração: 53min

    Dave Lorenzo is the guy who can share all the inside business success secrets. Want to close a deal in 60 seconds? Dave’s the guy. Want to open the door to a Fortune 500 CEO, Dave’s the guy. Want to make more money and get home on time for dinner? Dave is definitely the guy. His book is The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye. We talked about caring about our business colleagues, customers, and prospects, beyond the business that we do with them. And how to use what he calls the Relationship Score Card, which he describes as a forecasting tool to predict your financial future. Since I am obsessed with forecasting, we spent a lot of time on this. Learn more about Dave on his website. Subscribe at helpingsells.substack.com

  • 251 Holly MacDonald Design customer training with value proposition design

    16/02/2021 Duração: 01h01min

    Holly founded Spark + Co. in 2007 after over 20 years in training + development roles. Since 2007 Holly has been the project lead on over 70 training projects, most with online or elearning components. She’s done this for corporate, public sector, and non profit clients in both Canada and the U.S.  Holly was recently acknowledged as an Articulate Super Hero by E-Learning Heroes, the world’s most empowering site for industry pros. Among the nearly 600,000 members of E-Learning Heroes less than 5% are awarded the ‘Super Hero’  designation that recognizes top contributors and their powerful influence on the elearning community.   We talked about how designing training courses for customers is different that doing it for employees, and how we should use value proposition design and game thinking to build customer profiles and job stories so we can build training courses for customers they will actually want to take. More about Holly: Her websiteOn Linkedin Subscrib

  • 250 Dave Duke and Mathew Sweezey Outcomes over experience

    13/02/2021 Duração: 50min

    Dave Duke is the chief customer officer and co-founder at MetaCX, Host of the Revenue Revolutionaries podcast and two-time Helping Sells Radio guest (Ep 95). Mathew Sweezey is the director of market strategy at Salesforce and author of the Harvard Business Review Press book, The Context Marketing Revolution.  We talked to Dave and Mathew about a new ebook they collaborated on called, The new north star: experience is the method, outcomes are the goal. In it, the research suggests a new model and strategy for moving an organization from an experience-focused orientation to an outcomes-focused view point.  More about Dave and Mathew: Dave Duke on LinkedinMathew Sweezey on LinkedinLink to the ebook Subscribe at helpingsells.substack.com

  • 249 Colin Bryar Start with what’s possible the Amazon way

    09/02/2021 Duração: 51min

    Colin Bryar owned the P&L for Amazon Associates (affliiant links) and the Amazon Product API (the first commercial amazon SDK that allowed developers to build applications on Amazon. He left as VP and the COO for IMDB.com, subsidiary of Amazon.comHe is now an advisor, co founder of Working Backwards with Bill Carr and Co-Author of the book Working Backwards: Insights, Stories, and Secrets from Inside Amazon.Learn more about Colin at Working Backwards. Subscribe at helpingsells.substack.com

  • 248 Bill Carr Working backwards is the Amazon way

    09/02/2021 Duração: 47min

    Bill Carr is a former 15 year Amazon veteran who was the founder and world wide leader of Amazon Prime Video, Amazon Studios, and Amazon Music. He is now an advisor and speaker and author of the new book, Working Backwards: Insights, Stories, and Secrets from Inside Amazon, which is out now. We talked about what it was really like to build and work the Amazon way. We also went pretty deep into all those well-know Amazon work processes that made Amazon so successful, and what the rest of us can learn and apply in our companies.  Learn more about Bill at Working Backwards. Subscribe at helpingsells.substack.com

  • 247 Wes Schaeffer The Sales Whisperer

    05/02/2021 Duração: 01h58s

    Wes Schaeffer is sales trainer and marketing consultant, who also helps his customers implement software. He is a HubSpot Gold Partner and Infusionsoft partner of the year. Wes has also produced The Sales Podcast since 2013 and his latest book is called the Sales Whisperer Way.  We talked to Wes about:  Make it easy for customers to buy How to succeed without selling: B2B selling is still person to person More about Wes: His WebsiteThe Sales PodcastHis book: The Sales Whisperer Way Subscribe at helpingsells.substack.com

  • 246 Make the case for customer success | Podstorm #30

    02/02/2021 Duração: 18min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about making the case for customer success. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The content is just exc

  • 245 Never lose a customer again | Podstorm #29

    01/02/2021 Duração: 13min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about the second greatest book of all time. Never lose a customer again.  Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and mas

  • 244 The inner game of customer success | Podstorm #28

    31/01/2021 Duração: 15min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about the inner game of customer success. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The content is just excel

  • 243 How to be CEO | Podstorm #27

    30/01/2021 Duração: 11min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about how to be the most valuable employee you can be.  Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The co

  • 242 Seek first to understand | Podstorm #26

    29/01/2021 Duração: 17min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about seeking first to understand. Especially with customers. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The c

  • 241 Influencer marketing in enterprise software | Podstorm #25

    28/01/2021 Duração: 15min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about influencer marketing in enterprise software.  Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The conten

  • 240 Account-based marketing is a customer strategy | Podstorm #24

    27/01/2021 Duração: 12min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about account-based marketing as a customer strategy.  Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The con

  • 239 Help customers buy | Podstorm #23

    26/01/2021 Duração: 19min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about helping your customers buy. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The content is just excellent. Go

  • 238 Let [some of] your customer go | Podstorm #22

    25/01/2021 Duração: 10min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about letting customers go.   Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences and masterclasses. The content is just excellent. G

  • 237 Using the system you chose is better than choosing the right system | Podstorm #21

    24/01/2021 Duração: 18min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about this adage: Using the system you chose is better than choosing the right system. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software company with carefully curated online conferences

  • 236 Build a success plan with your customer | Podstorm #20

    23/01/2021 Duração: 16min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  In this podstorm, we talk about changing the way we sell by selling with the customer. Building a success plan with the customer during the sales process before anyone commits to anything…..and only then move on to the sale.  Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible a

  • 235 Virtual selling is about creating more value for customers | Podstorm #19

    22/01/2021 Duração: 13min

    We are taking Christopher Lochhead’s advice and trying the world’s first customer success podstorm. You’ve heard of a tweet storm. Well…this is a podstorm. 30 days of strategies and ideas to help you grow your customers so you can grow your companies. And maybe even grow your career.  Question: How many psychologists does it take to change a light bulb? Answer: Only one, but the light bulb has to want to change. Imagine you are the light bulb. Don’t forget to visit helpingsells.substack.com and subscribe with your email so you never miss an episode. A few shout-outs to friends of the podcast. To our good friends at the Customer Success Leadership Network. If you believe customer success is a team sport and that it should be part of every one’s job, then you should join your new friends at customersuccessnetwork.com.  To my good friends at Business of Software, who have built an incredible and welcoming community of SaaS leaders to help you build a better software

página 6 de 18