Push Pull Sales & Marketing

In this episode, Marcello & Stan talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. Music: BenSound.com

For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. Music: Ben

Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mob

In this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes.

Marcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 13 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture.

In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.

In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today.... The post Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26) appeared first on Push Pull Sales & Marketing.

Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of... The post Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25) appeared first on Push Pull Sales & Marketing.

In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of... The post Automation in Sales & Marketing (ep. 24) appeared first on Push Pull Sales & Marketing.

We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a... The post Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23) appeared first on Push Pull Sales & Marketing.

Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming... The post Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22) appeared first on Push Pull Sales & Marketing.

We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &... The post Pricing Strategies (ep. 21) appeared first on Push Pull Sales & Marketing.

When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor... The post Appointment Setting (ep. 20) appeared first on Push Pull Sales & Marketing.

Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books... The post Get to the Point (ep. 19) appeared first on Push Pull Sales & Marketing.

The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales... The post Sales Presentations (ep. 18) appeared first on Push Pull Sales & Marketing.

Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your... The post Target Audience & Lead Generation (ep. 17) appeared first on Push Pull Sales & Marketing.

As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show... The post How to Coach Outside Sales Reps (ep. 16) appeared first on Push Pull Sales & Marketing.

It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within... The post Shorten the Sales Cycle (ep. 15) appeared first on Push Pull Sales & Marketing.

You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you... The post Nice Ways to Get Ahead (ep. 14) appeared first on Push Pull Sales & Marketing.

Marcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won't necessarily work today. Stay up to date with your tactics & k