Work The System

Sales isn’t just about making a conversion. According to Mitch Axelrod, it’s a holistic process of attracting, converting, and keeping customers. In this episode, Mitch Axelrod — CEO of The New Game of Selling — gives expert tips on how to improve your sales process by leveraging relationships with your existing client base. Author of The New Game of Selling, Mitch Axelrod has helped clients generate over $3 billion of revenue with his revolutionary selling system. Mitch is also a prolific teacher and speaker, having given keynotes at more than 3500 seminars and taught at NYU, USC, Notre Dame, and more.   In this episode we discuss: How the sales landscape has changed Leveraging the buying cycle to boost conversions Learning from existing customers to engage new customers

If you want to dramatically scale your business, it’s no use sticking to the same tactics you’re using now. According to Bill Gallagher, businesses that want to scale tenfold need to rethink everything. In this episode, Bill Gallagher — founder of Scaling Coach — explains how you scale your business exponentially by changing your mindset to growth. Bill Gallagher has over 30 years of executive experience as an international business coach, helping thousands of businesses in over 11 countries. Using the ‘Rockefeller Habits’ and his own ‘Scaling Up’ method, Bill has built companies from the ground up to the $500 million mark. He also hosts a world-renowned podcast, Scaling Up. In this episode we discuss: The difference between growing incrementally and growing exponentially The illusion of stability and understanding risk How to monitor trends to find opportunities

When it comes to business finances, financial statements are misleading. According to Jeff Prager, entrepreneurs should be focusing on cash flow. In this episode, Jeff Prager — nicknamed the “King of Cash Flow” — gives his Seven-Figure Funnel System that helps businesses get a handle on their financials. Founder of Cash Flow Engineering, Jeff helps small businesses maximize their cash flow in 90 days or less. Following his three-decade-long career as a CPA, Jeff is now an expert business consultant who has helped over 1000 companies with his linchpin system.    The Seven-Figure Funnel System for creating cash flow How your numbers can determine your short- and long-term actions Financial planning for a downturned market

Since each and every person in your company has a unique set of skills and abilities, wouldn’t it make sense to delegate tasks in a manner that effectively optimizes those unique qualities? Shannon Waller, top business strategy coach, says that the success of your business lays within the framework of your team. If you can identify what each member's unique ability is, you will become a better team leader. In this episode, Shannon Waller — director and entrepreneurial team strategist at Strategic Coach — gives a thoughtful review of her groundbreaking team leadership strategy. Listen to this recording to find: • how to foster a proper entrepreneurial mindset • characteristics of an effective team leader • developing a strategic plan for the future

Documenting procedures can be a laborious task. Not only does it take a lot of time, you probably find that your staff all document procedures in different ways. According to Owen McGab Enaohwo, documenting procedures doesn’t need to be a chore when you use the software. In this episode, Owen McGab Enaohwo — CEO of SweetProcess — explains the many benefits of documenting your systems and procedures with software. Having spent seven years helping businesses to outsource, Owen acutely understands the frustrations with poorly documented systems. Aiming to solve the problem, Owen co-founded SweetProcess in 2013 so that company executives and their employees can collaborate together to quickly document standard operating procedures, processes, and policies. In this episode we discuss:   How software helps your team collaborate on procedures How to test and choose procedure-writing software The types of procedures that work best with software

Have you ever felt like you’re spending too much time working in your business instead of working on your business? Rick Bertino, WTS Certified Business Systems Professional, says if you’re spending too much time putting out fires, implementing effective and efficient systems is your solution.    Today, Rick Bertino — Founder of G.E.A.R.S Business Solutions — gives us an up-close-and-personal look into how he works with clients to enhance their systems for more effective and efficient operations. Using his 30 years of organizational experience as a compass, Rick explains the common issues that businesses have and how they navigate away from chaos into sustained growth.   In this episode we discuss: What it means to refine your systems The value of organizing your information  How to know if it’s time to tweak your processes

Entrepreneurs have big visions. But, how do you turn those visions into a reality? According to Kathy Boyle, it all comes down to drive and planning.   In this episode, Kathy Boyle — serial entrepreneur and business planning expert — shares her five-leg strategy that helps entrepreneurs reach their business goals.   Founder and president of Chapin Hill Advisors, a business, estate, and personal planning firm, Kathy has a broad range of experience across multiple disciplines, thanks to her diverse background as an entrepreneur. Having been featured on Bloomberg Radio, Fox Business Network, and Yahoo Finance, Kathy is a top keynote speaker on strategic business planning to help entrepreneurs blossom.   In this episode she shares:   How to design actions to mitigate risk The five legs of your business that you need to strategize The power of reverse engineering to meet your goals

Most entrepreneurs understand the need for annual strategic planning, but the long, arduous process often leads to procrastination.   Laura Posey — the Simple Planning Specialist — explains exactly how to create a concise yearly business plan.   In this episode we discuss: How to create a one-page annual business strategy How to prioritize your time, resources, and knowledge How to use the 20:60:20 Rule to the net and retain better clients  

Sometimes you’re so used to putting out fires in your business that you inadvertently put out your own! According to Semay Rashad, entrepreneurs are often bursting with motivation when they start their businesses, but get rundown with day-to-day operations over time.   In this podcast, Semay Rashad  — motivational speaker and entrepreneur — provides motivational tools for entrepreneurs to reignite your inner fire so that you can inject life into your business from the top down.    In this episode we discuss:   Empowering yourself to transition to the next level  How to ask better questions to get better answers  The power of passive income and diversifying your portfolio  

Are you burning the candle at both ends and sacrificing your relationships in the process? Father of three and successful entrepreneur, Joel Louis, claims automating marketing systems is the key to balancing business growth and family time.                      Today, Joel Louis — founder of Integrator and Co. — gives us key insights into how he was able to build a six-figure business in just fifteen months, while successfully balancing work and family.    Having enjoyed an impressive career at Intel, Joel decided to merge his love of fatherhood and entrepreneurship by spearheading a movement called Startup Dad Headquarters.   In this episode we discuss:   How parents can shift from the corporate world to entrepreneurship  Developing automated sales and marketing pipelines Digital marketing strategies for various online platforms  

Has something ever fallen through the cracks because your schedule was so out of control that you simply ran out of time? Lisa Lansing, Certified Business Systems Professional (cBSP), says that by identifying the pain point, you can immediately begin making minor tweaks that will yield significant results in how efficiently your business operates. That’s where business systems come in. With an emphasis on time management, Lisa walks listeners through how she goes about identifying systemic problems and the necessary steps to properly address them. Highlighting the significance of being well organized, Lisa hammers home the important need for a structured workday. In this episode we discuss: Proven systems for improving workplace productivity  The importance of time management within a growing business Realistic scenarios that can be ironed out with effective systems  

Inbound marketing isn’t a one-size-fits-all model, but that doesn’t mean you can’t build a strategy to systemize it. According to marketing specialist, Tom Poland, inbound marketing all comes down to finding your winning formula and creating a repeatable structure. In this week’s episode, Tom Poland — Founder of Leadsology, The Science Behind Being in Demand — gives world-class advice on building a successful inbound marketing strategy, no matter the size of your firm.    Author of The Million Dollar Ceiling and Leadsology, and host of Marketing the Invisible podcast, Tom Poland has trained over 2,000 business owners to generate an inbound flow of high-quality, new client inquiries that brings in fresh customers each week. In this episode we discuss:   The key differences between inbound and outbound marketing How to systemize your inbound marketing approach The importance of building an inbound marketing strategy

Looking for a powerful way to market your products to your target audience? According to video marketing expert, Rick Cesari, customers retain 95% of marketing messages delivered by video, compared to only 10% delivered in written content.                   In this episode, Rick Cesari — Direct Response Video Pioneer and best selling author of Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing — delves into the power of video marketing to grow your brand.    As a specialist in direct response video advertising and digital marketing, Rick has helped to build up a wealth of iconic brands, including Sonicare, The George Foreman Grill, OxiClean, and Rug Doctor.   In this episode we discuss:   What video marketing can achieve for your business Which video technology you need to get started quickly How to create powerful and persuasive marketing videos

Have you ever found yourself on a vacation or a holiday, spending too much time thinking and worrying about your business? Rich Allen, a highly sought-after business advisor, believes that if your team is properly engaged, it’s far easier to scale your business without getting bogged down in day-to-day minutiae.  In this podcast, entrepreneur and business advisor, Rich Allen, dives deep into the true value of empowering your employees.    Speaking from his experience turning a small manufacturing company into a $100 million enterprise, Rich explains why and how an engaged team enhances the work environment and leads your company to unprecedented growth.   In this episode we discuss: Harnessing the power of your team  Key benefits of a highly engaged team Leveraging transparency and honesty  

Since the internet has grown to encompass every sphere of our lives, it’s no wonder that online businesses are thriving. But, have you ever considered what goes into buying and selling online businesses? Eric Owens, top internet business broker, says that while entrepreneurs may be great at starting businesses, the ongoing operation required often encourages these founders to sell. That’s where internet business brokers come in.   In this episode, Eric Owens—master online business broker—gives us an insider peek into how to buy and sell internet businesses in 202120.   Having started in the online brokerage industry in 2007, Eric founded AppBusinessBrokers.com to facilitate the buying and selling of online businesses in the modern market.    Teaching us about the importance of time management, Eric walks listeners through the realistic process needed to sell a website, along with seller expectations for a smoother deal closure. Honing in on the significance of good prospecting, Eric drums home the need

In this episode, Jane Sagalovich—founder and CEO of Scale Your Genius—teaches how to create a top-selling online course that repackages your validated business expertise into a passive online delivery model.   Leaving an 18-year career in corporate strategy, Jane now heads up the specialist course creation firm Scale Your Genius. Jane digs into the importance of solving one problem for one customer avatar at a time, along with the procedures needed to produce well-balanced multimedia educational content that’s concise, targeted, and up-to-date.   In this episode we discuss:   How to build online courses to create a passive income stream  Common online course mistakes and how to overcome barriers to entry Top online course creation tools to create high-quality education-based content for 2021

In this episode, Ron Carucci — founder of organizational consultancy firm, Navalent — gives hard and fast advice on why leaders struggle to grow and scale without well-thought-out strategies.   Having completed an incredible ten-year longitudinal study on why more than 50% of business leaders fail in the first 18 months, Ron knows the answers first-hand. Without a clear strategy that shows who you are and what you do, Ron explains how hard it is to differentiate from the competition.   Imploring companies to create a stable structure from within, Ron warns about the dangers of false egalitarianism within a company culture. Ron throws light on how successful enterprises create leaders from below to foster innovation and resourcefulness at all levels of a company.   Drawing on his 35 years of experience, Ron’s book Rising to Power, looks at how and why certain leaders thrive, while others crash and burn. A repeat TEDx speaker, Ron now makes it his mission to inject strategization into every organization h

Ever wonder what makes someone a credible expert?    In this episode, David C. Baker—dubbed “The Expert’s Expert” by The NY Times—gives top entrepreneurial tips on repositioning your business to pinpoint and solve bottlenecks for your key target audience.   A renowned author and advisor to entrepreneurial creatives worldwide, David has now coached over 500 firms and written five books—including his latest bestseller, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. A charismatic and much-loved speaker, David has given keynotes in over 30 countries and co-hosts 2Bobs—the most listened-to podcast in the creative service field.   In this episode we discuss:   The fear barrier faced by entrepreneurs and how to confidently overcome this hurdle The importance of defining your niche, both vertically and horizontally Mastering the art of saying “no” to create more business opportunities

There’s a point in every scaling business when hiring becomes unavoidable. While fruitful hiring can lead to happy partnerships, where both employer and employee grow together, poor hires waste time, money, and team morale.   In this episode, Nathan Hirsch—remote hiring and ecommerce guru—breaks down the steps to a more productive remote hiring process.    After selling his thriving freelance job marketplace, FreeUp, Nathan dedicated his time and acumen to coaching businesses on how to properly and effectively outsource staff. Through his newest venture, OutsourceSchool, Nathan teaches practical techniques on how to build teams, meet targets, and scale harmoniously.   Speaking on systemization of the hiring process and a keen eye on establishing expectations early, Nathan advises listeners to hire candidates based on their skill, attitude, and communication style.    Nathan reminds us that team management doesn’t stop with hiring, and coaches listeners into gaining an empathetic understanding of their

Every entrepreneur faces barriers in their journey to success. However, some of these hurdles seem insurmountable. According to Malorie Nicole, entrepreneurs and small businesses all over the world struggle with overcoming subconscious programming that prevents them from scaling to their true potential.   In this episode, Malorie Nicole, business coach and host of Abundantly Clear podcast, talks about overcoming mental barriers in business and life. Malorie teaches business owners—through subconscious belief work—the power of emotional intelligence and self-awareness in rewriting the negative stories that confine our lives.   By analyzing the individual beliefs that hold entrepreneurs back, Malorie gives steps on how to hold ourselves accountable for the mental barriers we enforce upon ourselves that block our systems from aligning with our visions.   According to Malorie, the key to tearing down the walls to scaling is in highlighting our blindspots and uprooting harmful conditioning.    In this epis