Marketing Smarts From Marketingprofs
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 28:15:17
- Mais informações
Informações:
Sinopse
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Episódios
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The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]
23/03/2023 Duração: 39minHost George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
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How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]
16/03/2023 Duração: 34minJoin host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.
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B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
09/03/2023 Duração: 32minInfluencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas
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Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]
02/03/2023 Duração: 29minThis week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p
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The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]
23/02/2023 Duração: 29minJoin George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.
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A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]
16/02/2023 Duração: 38minMarketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a
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Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]
09/02/2023 Duração: 42minWhat does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e
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Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]
02/02/2023 Duração: 36minLindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.
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How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
26/01/2023 Duração: 36minAhava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t
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The Attention Economy--How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]
19/01/2023 Duração: 33minDoug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.