Marketing Smarts From Marketingprofs
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 28:15:17
- Mais informações
Informações:
Sinopse
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Episódios
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Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]
10/08/2023 Duração: 27minGenerative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou
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The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]
03/08/2023 Duração: 28minHost George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones
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How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]
27/07/2023 Duração: 43minJoin host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic
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How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]
20/07/2023 Duração: 38minHost George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.
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B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
13/07/2023 Duração: 28minHost George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch
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A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]
06/07/2023 Duração: 36minHost George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you
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A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
29/06/2023 Duração: 25minHost George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight
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Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
22/06/2023 Duração: 35minHost George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers,
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Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]
15/06/2023 Duração: 35minGeorge B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin
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B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]
08/06/2023 Duração: 41minMartin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
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ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]
01/06/2023 Duração: 28minIt's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
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World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
25/05/2023 Duração: 36minJoin Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o
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How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]
18/05/2023 Duração: 32minPam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.
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The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
11/05/2023 Duração: 35minOn this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,
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The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]
04/05/2023 Duração: 46minSteve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
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Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]
27/04/2023 Duração: 40minJustin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.
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How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]
20/04/2023 Duração: 30minChristoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.
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Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
13/04/2023 Duração: 28minMelanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.
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How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]
06/04/2023 Duração: 30minIn this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
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The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
30/03/2023 Duração: 30minHow do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.