Content Creator Show With Dr. Brian Dixon - Explaining The How Of: Membership Sites | Facebook Ads | Retargeting | Autorespon

Informações:

Sinopse

You have a message to share and an audience to serve. But is the technology getting in the way?Not sure where to start or what to do next? Well, If you are an author, speaker, blogger, or just looking to getting your message out to an audience online this is the place to be.Welcome to the Content Creator Show.Hosted by Dr. Brian Dixon, founder of the Dixon Agency, this show demystifies the technology you need to grow your impact and your income online. We cover all of the latest technology tools and share insights we have gained from working with our clients. We'll cover tools such as leadpages, ontraport, mailchimp, infusionsoft, aweber, wordpress, Kindle, go to webinar, libsyn, scrivener, evernote, teleprompters, Adobe premiere and photoshop, screenflow, keynote, and everything else you need to use as a content creator. So whether you are a blogger, speaker, author, podcaster, or just looking to grow your message online, you've come to the right place. You have a message to share and an audience to serve. Now let's go change the world.

Episódios

  • 017-How to Measure Your Progress

    21/11/2014 Duração: 14min

    Hey, it’s Brian, founder of The Dixon Agency, and in this 17th episode of the Content Creator Show, we’re going to talk about how you can measure your progress. What Do You Measure? Most of us did not go to school to become a content creator. Instead it is a career that we found later on. And many of us are still just doing this part time. So to get the most of your time you need to focus on measuring two key metrics. At The Dixon Agency we measure Impact and Income Impact is measured by three key audience demographics: Visitors Subscribers Customers (Lead Magnets and FLOATS Model Episode) Income Measured by Sales Products and Programs: how much money they are making? Action Steps Install tracking software. Start with Google Analytics. Sign up for a free account and paste the tracking script into your WordPress website. Decide on three metrics to measure. At least one based on income and one or two based on impact. Pick one day per week when you will review your results. Remember, you have a message to

  • 016-How Should I Use Twitter?

    18/11/2014 Duração: 12min

    You have a message to share and an audience to serve. But is the technology getting in the way? Not sure where to start or what to do next? Well, If you are an author, speaker, blogger, or just looking to getting your message out to an audience online this is the place to be. Welcome to the Content Creator Show. Hey, it’s Brian founder of The Dixon Agency and in this 16th episode of the Content Creator Show, where going to talk about that little blue bird known as Twitter. What is it? What is it good for? Why should you use it? Personal Learning Community Share your content Build relationships (direct connection) Remember, you have a message to share and an audience to serve. Now let’s go change the world.

  • 015-Maximize Your Conference Attendance

    14/11/2014 Duração: 18min

    You have a message to share and an audience to serve. But is the technology getting in the way? Not sure where to start or what to do next? Well, If you are an author, speaker, blogger, or just looking to getting your message out to an audience online this is the place to be. Welcome to the Content Creator Show. Hey, it’s Brian, founder of The Dixon Agency, and in this 15th episode of the Content Creator Show, I am going share 3 tips to help you get the most out of a live conference. Attending a live conference is expensive. But can be worth it. Here’s how. Build Relationships -Volunteer -Sit with different people -Introduce yourself -Be a connector Get Feedback -Share your stuff -Ask specific questions Take Action -Stay up late and work on your stuff Remember, you have a message to share and an audience to serve. Now let’s go change the world. And don’t forget to join the conversation. Add your comment below.

  • 014-Grow Your Business Through Podcasting with Nick Palkowski

    11/11/2014 Duração: 31min

    In this 14th episode of the Content Creator Show, Nick Palkowski shares how he helps clients grow their businesses through podcasting. Nick Palkowski YourPodcastGuru.com Tips on Creating Podcast Content -Pick the 10 Questions that Potential Customers Ask You the Most -Pick the 10 Questions that Potential Customers Should Be Asking You -Look for Questions People are Asking Other Experts -People Want to Hear the Answers from You Action Steps Take The Podcast Test The Fast Start Tech Guide to Podcasting Equipment Remember, you have a message to share and an audience to serve. Now let’s go change the world.

  • 013-Planning Your Own Live Event with Ashley Logsdon

    07/11/2014 Duração: 23min

    In this 13th episode of the Content Creator Show, Ashley Logsdon shares how the 48 Days Team creates amazing live experiences. 48 Days Live Events Coaching With Excellence Benefits of Live Events Position yourself as expert Build Relationships Create Exclusive Environment Small Group Coaching without expense of one-on-one coaching Live Event Revenue Streams Ticket Sales Product Sales (Special Deals with No Shipping Charge) Recordings of Event Advanced coaching offerings Affiliate marketing Partner relationships Sponsors: Brendon Burchard example Tips Keep It Simple: Start small Know the budget Know your vendors Duplication is valuable Set up systems Do a lower cost promo that feeds into live event (example: Teleseminar) Consider Barter Relationships Get Feedback from Attendees Action Steps Dream about your own live event Pick 2 or 3 people that could add value to your event to help in specific areas Contact those people Remember, you have a message to share and an audience to serve. Now let’s go chang

  • 012-The Words You Use to Promote Your Message with Mike Kim

    04/11/2014 Duração: 27min

    In this 12th episode of the Content Creator Show, Mike Kim is a open book about Copywriting and his Personal Branding journey. Mike Kim MikeKim.tv Brand You! Podcast The Do It Yourself Blog Guide Mentions Curse of Knowledge "The curse of knowledge is a cognitive bias that leads better-informed parties to find it extremely difficult to think about problems from the perspective of lesser-informed parties." -Wikipedia Lego Principle -People are like Lego pieces. -Be that one peg to the people that are already tuned into you. Tips -The thing that makes you different is you. -The driver should be you. That’s the advantage you have. -Be who you are, where you’re at right now. -Be the expert in your circle, in your local community. -There are people that don’t want to listen to the big names. -Share all your content and sort it out later. -Live your brand, but charge for it too. -People want to get coached by you. Action Steps Exercise Mike does with all his clients: -Sit down and describe yourself in 3 words. -Ask

  • 011-An Innovative Way to Grow Your Business and Get Feedback on Your Dream with Kristie Christie

    31/10/2014 Duração: 26min

    In this 11th episode of the Content Creator Show, Kristie Christie shares an innovative way to grow your business and get feedback on your dream. -What if the people who have inspired you most didn't have the discipline to get their message out? -What if the author of your favorite book didn't have the perseverance to write it and publish it? -What if it took 10 years just to get your dream out of the starting gate? Kristie Christie has asked herself all these questions. She has done it through all the joys and struggles of her journey as a speaker, blogger, and ministry leader. In this episode Kristie shares some awesome insights from her personal experience. And she tells us why every content creator should throw a dinner party. You're gonna love this idea!... "The things that make us feel so fully alive are the things to look at." Kristie Christie Links Website: KristieChristie.com Sunday School Curriculum: Life to the Full Ministry Partner: Compassion Church Consulting: Ministry Architects "It won't be p

  • 010- How to Get Started in Online Video with Max Zoghbi

    17/10/2014 Duração: 20min

    In this 10th episode of the Content Creator Show, Max Zoghbi from Loupe Theory shares his tips for creating online video.   Production Value: -untagible elements to films that help you feel a certain way -lighting, talent, sound design   Tip: give yourself permission to be part of the audience   Cameras are more accessible than ever.   Leverage universal access by making your work beautiful.   You have to rise above the noise.   Choose your top five video looks Reach out to the producers of videos you like and ask them how they made those videos. See if they will share their tips. Look for behind the scenes videos on YouTube and Vimeo   How do you start?   Look at cameras:  -focus on a solid, prosumer level camera Examples: Canon 5D mark 3 https://www.amazon.com/Canon-Frame-Full-HD-Digital-Camera/dp/B007FGYZFI/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=SFRBK5UVV2RJUWMX&creativeASIN=B007FGYZFI   Canon 7D mark 2 https://www.amazon.com/Canon-Mark-Digital-Camera-Body/dp/B00NEWZDRG/ref

  • 009-Should you create your own wikipedia biography?

    14/10/2014 Duração: 13min

    009 should you create your own wikipedia biography?   In this 9th episode of the Content Creator show, I’m going to show you how to create your wikipedia biography.   Let’s try a quick exercise: 1.Google anyone famous 2.Now google yourself Notice the difference?   When you Google someone famous information from their Wikipedia biography is shows up on the right side of Google   This includes photos and a brief bio biographical sketch.   Did you know that you can create this for yourself?   In this episode, I’m going to walk you through the advantages of creating a wikipedia entry for yourself.   Join in on the fun at http://contentcreatorshow.com/009 to watch in on the process.   First of all, what is wikipedia? -the people’ encyclopedia     WIkipedia’s content policies: 1. Neutral point of view ensures coverage of all angles, not just the negative ones 2. Undue weight ensures that information is placed in proper perspective and that balance is maintained. 3. Biographies of living persons (BLP) ensures tha

  • 008-How to increase the production value of your content

    08/10/2014 Duração: 23min

    In this 8th episode of the Content Creator show, I’ll share five ways to increase the production value of your content.   First of all: What is “production value”?   Five ways to increase the production value of your products   1. Another modality -add audio, video, text, photos   2. Make it interactive -user feedback -comments -voting -choose your own adventure   3. Add customization -form fields -adjust user experience -change language -difficulty level   4. Get some help -get an expert to help you -video editing -narration (different voice) -copy editing   5. Bonus your audience -add to the experience -better engage them -basic plus bonus becomes new basic   join the discussion at http://contentcreatorshow.com/008  

  • 007- How to grow your network online with Jared Easley

    03/10/2014 Duração: 17min

    In this 7th episode of the content creator show, you will learn a revolutionary strategy for growing your network online. Our guest is Jared Easley, co-founder of the Podcast Movement conference and author of Podcasting Good to Great: How to Grow Your Audience Through Collaboration. Check out Jared online: Instagram Twitter Podcaster Summit Starve the Doubts Podcast Remember, you have a message to share and an audience to serve. Now let’s go change the world. 

  • 006-Why I use LeadPages (tools I use)

    29/09/2014 Duração: 14min

    In this episode, I give you a brief overview of Leadpages my favorite tool for creating sales pages, building opt-in forms, and growing your email list. So, first of all- what is leadpages?-subscription website-build webpages with a specific purpose-template for many uses:-opt-in forms:  from casual visitor to subscriber-email capture forms: join my email list, register for my newsletter-webinar registrations: integrates with Go To Webinar-product sales pages -video training series: offer 3 or 4 videos that “trickle” content during the launch-thank you pagesWhy do I use leadpages?1.templates are sorted by conversion percentage.-what is conversion percentage: the percentage of people who buy after visiting your page2. click to edit simplicity-you can change almost anything on lead pages just by clicking3. integrates with your email program-what does that mean?-when someone signs up for your free download, they are added to your email list4. integrates with your wordpress site through the lead pages connector-s

  • 005-How to host your first live webinar

    27/09/2014 Duração: 23min

    In this 5th episode of the Content Creator show, I’ll walk you through the steps you can follow to create your first webinar.   What is a webinar? -online (usually) live training where you share your screen and answer questions- leading to a sale of a large program. -Technology options are: Go To Webinar or Webinar Jam   How does the technology work? 1. Pick your date and time 2. Create your webinar in Go To Webinar 3. Share the registration link with your audience 4. Show up live, present your material, and answer questions from attendees.   How to you get people to sign up? -send an email to your list -promote on social media (fans or ads) -affiliate partners promote you (for a commission)   What actually happens in the background? 1. registrants receive a confirmation email immediately 2. 24 hours before the webinar, registrants receive an email reminder 3. 1 hour before the webinar, registrants receive a third email reminder 4. when you start the webinar, registrants can join live   What do you do live

  • 004: Here are 14 ways for you to make money from your message

    25/09/2014 Duração: 21min

    Join the conversation at http://contentcreatorshow.com/004  Download show notes, cheat sheets, and access free training.   You have a message to share and an audience to serve. But is the technology getting in the way? Not sure where to start or what to do next? Well, If you are an author, speaker, blogger, or just looking to getting your message out to an audience online this is the place to be. Welcome to the content creator show. In this 4th episode of the Content Creator show, I am going to provide you with an overview of 14 income channels. speaker fees public seminar physical products consulting (companies) courses (online, physical, udemy, in-person)/ membership site ebooks (free, kindle, subscription, affiliate links) physical book (bulk, lead-gen-payforshipping) audio books ( niche digital products coaching (individuals and groups) affiliate products advertising (direct sales and adsense) Membership site  Webinars

  • 003-Three inspiring quotes for those just starting out.

    24/09/2014 Duração: 12min

    Join the conversation at http://contentcreatorshow.com/003 Download show notes, cheat sheets, and access free training. This show is all about you. Your message. Your audience. I share practical ways for you to increase your impact and your income online.  

  • 002-Lead Magnets, Opt-in pages, and Autoresponders. Here we go.

    24/09/2014 Duração: 19min

    Join the conversation at http://contentcreatorshow.com/002 Download show notes, cheat sheets, and access free training. This show is all about you. Your message. Your audience. I share practical ways for you to increase your impact and your income online.  

  • 001-Our first show! Welcome. Here’s why you should listen.

    24/09/2014 Duração: 16min

    Join the conversation at http://contentcreatorshow.com/001 Download show notes, cheat sheets, and access free training. This show is all about you. Your message. Your audience. I share practical ways for you to increase your impact and your income online.  

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