Ann Kroeker, Writing Coach

You want to start out strong as a writer and succeed at your work. I want to encourage you that a lot of different strengths are at play to keep us at the keyboard or page, and the good news is—you may already have some of these strengths. If not, you can develop them over time. And some of them may surprise you. Let's look at five strengths you need to succeed as a writer: Today I'm trying something new, sharing this both in audio and video format. Let's hear from you: After you watch or listen, let me know in the comments what you see as your greatest writing strength—and if I've left off a critical writing strength, add to this list! Look, you can subscribe for free coaching!

[Ep 228] Before you get too far—before you write too much—you need to be sure this idea is going to fly with your audience. You need to validate it so you move forward with a concept that, depending on your purpose, will truly resonate, connect, teach, persuade, inform, or entertain. There are three main ways to go about validating your project idea. Validate “In House”: run it through personal filtersValidate through research: check out what exists alreadyValidate through audience: ask, survey, and test idea Validate “In House” The first method to validate it yourself by running it through personal filters. By that I mean you ask yourself if it fits with your brand, if it will serve your audience, and if it’s a fresh angle on your primary topics. You want to ensure you haven’t written about it before in this way. This may take only a minute or two, but sometimes we rush past it in our excitement over an idea that captivates us. If we skip this step, we may start creating wonderful conte

Have you ever written a blog post and found it's growing too big and unwieldy? Or you set out to develop a book only to realize you don't have enough material to fill a 45K- or 50K-word manuscript?  If so, you're struggling with Goldilocks Syndrome: your idea is too big or too small for the project’s purpose and the way it’ll be published or shared with the world. You’re trying to cram everything you know about, say, computers into 800 to 1,000 words. You’ve got the makings of a book when you set out to write a blog post. How do you narrow it to a reasonable length? Or you’re trying to stretch the idea of cooking with crackers into a book-length project, but it’s not enough material. How do you broaden the concept to produce a compelling cookbook? What does it take to land on that just right length for your next writing project?  The 6 Right-Sizing Methods Test these six methods for narrowing—or broadening—your next writing idea and you’ll land on the perfect length, approach, and slant to s

[Ep 226] With my Back to Basics series, I'm providing tools you can apply to your next project in hopes it will make the writing process easier and the final product stronger than ever—so you can make an impact. Last time, we started by identifying a project's high-level elements—its Topic, Audience, Purpose, and Medium. After that, you can focus on the message of your project; that is, given your topic, what is this project’s IDEA. What do you write about​? Is it running, longevity, RV travel, cooking on a budget, stamp collecting, or social justice? Maybe you’re known for this topic and it’s your brand identity, or maybe you’ve been assigned this by an editor. Regardless, you start with a topic, but you don’t stop there. You have to hone in on an idea: a narrowed idea suitable for this particular project and this particular audience. Your finalized idea will reflect the slant or angle you’re taking that will provide focus and set your project apart from others tackling the same topic.

[Ep 225] You’re inspired. An idea seizes you and before the energy fizzles, you whip out a laptop, open a new document, and slam out words. Get it down fast—start writing and discover along the way what you want to say. I support this approach! Capture the core idea while your creativity sizzles—before your vision fades! At some point, however, you need to take a minute to be sure you know four key elements of this project or else your final product may miss the mark. For everything we write, we really do need to know: topic audience purpose medium Imagine if today’s article had been titled “Follow These 3 Rules to Organize and Optimize Your RV Kitchen.” You’d wonder if you clicked on the wrong link or cued up the wrong podcast. I do like RV travel and could probably write about it, but because this website provides writing input to readers, an RV article might suit the medium of a podcast that focused on RV owners, but it would not fit the topic, audience, or purpose of a writing coach podcas

[Ep 224] At the close of a brilliant blue-sky summer-warm April afternoon, a heavy thunderstorm swept across my state, pelting us with hail and hurtling branches across yards. We stared in awe at Zeus-explosive lightning strikes that flashed and boomed, backlighting trees that swayed like storm-tossed ship masts, nearly snapping. After a series of mighty cracks, the power went out and stayed out for eight hours. Cell service, too. During the strangest season of a lifetime, when staying informed and connected relies on a functioning Internet, we were completely cut off from the world for...we didn’t know how long. The storm felt even more ominous in total darkness. Wind gusts smacked limbs against the roof in haunting thumps and scrapes, like zombies clawing the shingles. We lit candles and sat in our family room, hoping the sliding glass door wouldn’t blow in and spew shards of glass across the room. We settled in but couldn’t rest. On high alert, we remained poised to head to the basement if we heard

[Ep 223] As I write this, a pandemic is spreading across the planet. I surely hope you and those you love are spared any sickness during this worldwide crisis. I’m stating this in part to document my day in the midst of these extraordinary circumstances. This is something we can do as writers: Document the days. Keep a Journal If You Can Record your story as it’s unfolding; capture and preserve—in real time, in your voice—what will become source material for future historians or for your own memoir. Dr. Shane Landrum wrote, in a series of tweets: Advice from a historian in the Boston area: Start keeping a journal today, ideally a hand written one if that’s within your ability. Write about what you’re seeing in the news, how yr friends are responding, what is closed in yr neighborhood or city or state or country. Save it...Sometimes you know you’re living through an event that will be in the history books very large...personal stories don’t make it into the history books unless people are writing them do

[Ep 222] My most effective year teaching high school composition was the one I began with poetry. From day one, I introduced literary devices through poems, inviting students to spot metaphor and simile, hyperbole and imagery, rhythm, rhyme, and repetition. With a focus on a single poem, we could zero in on just a few observations and they could use those as inspiration, even models, for their assignments. Later, armed with a range of literary tools and techniques, the students confidently integrated those into their prose. Their essays—even their research papers—showed they better understood how to lasso language to express their ideas. What’s more, they also readily spotted themes and ideas in the longer works we studied. They had more to say about the pieces we read. It’s as if poetry opened their minds to new ways of seeing the world, and in some cases, poets opened their minds to new ways of seeing themselves: students seemed to borrow words and phrases to express feelings and frustrations, disappo

[Ep 221] If you’re trying to land an agent and eventually a contract with a publisher, you can’t get around it: you need to craft a compelling proposal to pitch your nonfiction book. This may be the first time you’ve heard about this and you’re reeling from the thought that you can’t just send your manuscript directly to a publisher or agent. I’ll fill you in. Let’s look at what a book proposal is and why you need one to pursue traditional publishing. A Book Proposal Is a Business Document Simply put: a book proposal is a business document used industry-wide to persuade publishers to partner with you to publish your book. It’s a business document, yes. It’s a document that industry gatekeepers like agents, editors, and publishers use to discuss your concept, consider your author brand and platform, study your sample chapters, and make their final decision whether or not to partner with you on this project. As you can see, there’s a lot riding on this one document. And business documents can feel forei

[Ep 220] A writer reached out to me with news that she's writing a nonfiction book and wants to be published. “What’s the process?” she asked. I'm happy to explain. I'll cover the main steps to becoming a traditionally published author without going into minute detail. This will give you—and her—a broad overview. Pre-Process Stage: Educate Yourself Before taking the first step toward publishing, start learning everything possible about the industry. Educate yourself. Learn industry terminology, roles, documents, processes, and proposals. Learn about self-publishing, as well, in case that ends up being an even better approach for you and your book. To begin understanding how the publishing world works: Watch conference videos on YouTube Attend writing conferences Read books and articles Listen to relevant podcasts Subscribe to website feeds to study trends and announcements Follow gatekeepers and decision-makers on social media The more you know about the book publishing process, people, j

[Ep 219] Whether you’re interested in increasing blog readership or building a freelance writing business—and especially if you’re pursuing traditional publishing—you’ll want to connect with readers. You’ll want to reach people who are interested in your stories and ideas and appreciate how you present those ideas as a writer, in your unique style, tone, and personality. That’s the basic idea of platform. In fact, I define it like this: platform is all the ways you, as your author brand, reach and retain ideal readers. Platform Size Affects Opportunities Jane Friedman says in her book The Business of Being a Writer: [T]he size of your platform will affect how easy it is for you to earn money or bring opportunities to your door. Editors, businesses, organizations, and other potential benefactors will be more likely to consider you if they've heard of you, seen evidence of your work in the market, or otherwise become familiar with you through online or offline interactions. 1 On a proposal, you list the nu

[Ep 218] Do we really need to do all the things to be a writer these days? Are all those extra activities and tasks required for a successful career? Do we really need to vlog and launch social media campaigns on five different platforms? Are we required to blog and guest post? And is it true we have to be prepared to step on a stage and speak? Emily Dickinson's Focused Writing Life Why can’t we model our writing life after Emily Dickinson, who wrote poetry, including one that begins, "I'm Nobody! Who are you?" She felt free to write in isolation without worrying about all the things. Emily Dickinson never bothered with an Instagram account. Emily Dickinson never vlogged. If Emily Dickinson had pursued all those non-writing tasks, she might not have had enough time to craft her masterpieces. Emily Dickinson focused solely on writing. Why can’t we? Of course we can, my friend. Of course we can stay secluded, never leave the house, and focus on writing without messing with other activities. I’ll admit,

[Ep 217] I don’t know much about science, but I'm pretty sure Newton’s First Law goes like this: an object at rest stays at rest unless acted upon by an unbalanced force.1 Okay, I looked it up for accuracy. And I believe it applies not just to physics, but to my writing life, as well. Over the holiday season, I myself did not come to rest, as I was busy baking, cooking, cleaning, wrapping gifts, hosting family. However, this focus on festivities brought my writing to a standstill. My projects stalled out. I felt stuck. Inertia set in so that even after the tree returned to the attic and the lights came down, my creative efforts went nowhere. Something inside resisted my efforts to start writing again. Until today, my writing had not budged. Writing at rest stays at rest unless acted upon by an unbalanced force. If I want to get my writing in motion and gather momentum, I have to take action. And I thought I might not be the only one facing inertia and hoping for momentum in the new year, so here are

You've researched your topic, taken copious notes, created a mind map, made lists, but you haven't settled on the best way to organize all of your material. You aren't sure how to structure your chaotic work in progress. Perhaps you’ve tried the ready-made outlines I've proposed—past-present-future, and problem-solution or problem-solution-benefits—but those didn’t fit this project.  Well, here's another: zoom in or zoom out. Could that work? The Zoom In/Zoom Out Outline This ready-made outline is pretty straightforward. You pick a starting point for your topic and from there, you zoom in or out. If you start big and broad, you can progressively zoom in on the topic so the analysis or story ends with a narrow, focused perspective or impact.  If you start at a smaller point, you gradually zoom out to offer a broader application or conclusion. Example: Zoom In Let’s say you want to analyze an issue that concerns you—an opinion piece about civility. You can start at a high level, offering a broad analysi

  Organization is a challenge for writers. You may have strong ideas, feel confident with grammar, and write in a fun style. But putting it all together in a structure that makes sense? That can be hard. There’s no one perfect way to structure most projects. You have options. Some people find this liberating. They enjoy exploring countless options and settle naturally into an order that makes sense for their content. Other writers find this overwhelming. They’d like to be told, "If you’re writing THIS, you always use THAT structure." Without structure, those writers get stuck. Structure Brings Order and Clarity In fact, I’ve met with writers who have been stuck for weeks, months...occasionally for years. All because they didn’t know how to structure their project. Without structure, they didn’t know how to order and organize their ideas, so writing itself felt confusing. They simply shoved it aside, unclear what to do next. Structure brings order and clarity to the writer. And structure brings orde

[Ep 214] Back in July I bought a Garmin watch that tracks steps and heart rate. More importantly, it offers training plans for beginning and intermediate runners. I clicked on a beginner’s plan because I hadn’t run regularly for years, and started following the instructions each day. Now, I tend to wing things in general. More often than not, I jump in and make decisions on the fly with just about everything. I like freedom and hate being fenced in or forced to do things. Too much structure and I’m ready to bust out the walls. But for some reason, I responded well to the structure of this training program. If it told me to do intervals, I’d head down the road and run intervals. If it said to run hills, I found the hilliest hills in the mostly flat city where I live. I enjoyed the choices within the parameters of the plan. I could choose where to run and I could choose to skip a stage of the plan. But I loved how the plan organized my workouts so I don’t have to stand at the end of my driveway trying t

[Ep 213] If you didn’t click to read this first sentence, I failed. If we want to hook readers and hold their attention so they read all the way to the end, we have to generate an intriguing title or headline. Lure Readers with Your Title Books, chapters, articles, essays, poems: they all need names or titles that invite the reader to stop skimming and scrolling and think, “Hm. I wonder what this is about?” or “Oh, wow, I need this information.” I opened up Feedly when I was preparing this article and stopped on an article at The Write Practice titled “How to Find the Core Message of Your Writing” because it was clear and seemed relevant to the kinds of things I like to read. But I also stopped on an article by Emily P. Freeman: “How to Find (and Become) A Good Listener.” That sounded useful to help me as a coach and to help me improve relationships with family and friends. Or consider James Clear’s book Atomic Habits. The main title intrigues me with that word “atomic” connected to “habits.” His subtitl

[Ep 212] For about four years, I didn’t do much to get healthy or stay healthy. I’d talk about getting in shape but wouldn’t actually do anything. I’d wake up and think about it, then roll over and go back to sleep. It’s no surprise, of course, that the idea of exercising—the thought of it—didn’t strengthen a single muscle in my body. The desire to be healthy, no matter how intense, didn’t actually make me healthy. I had to take action. Finally, about a year ago, I decided to do something. I started by jogging, plodding slowly through the neighborhood on a route so short I called it the wimpy route. But that’s how it began. To start improving my health, I took action. It was humbling to start so small, but I got out there and ran—I mean, plodded—the wimpy route over and over. And wouldn’t you know, action produced results. Over time, I ran a tiny bit faster and farther and grew a tiny bit stronger and healthier. By continuing to take action, I continued to see results. Productive Writers Take Action

[Ep 211] Creativity as a pillar of the writing life? It’s a no-brainer. Creativity and writing go together like pencil and paper. Writers practice creativity each and every day. But when we think about creative writing and a creative writer, our minds may turn toward MFA programs. After all, that’s where you study creative writing. I hate the potential implication—that other kinds of writing are not creative. Who's a Creative Writer? Creative writing instructors and programs offer teaching and training that nudge students toward an approach—a mindset and practice—different from that of writers who focus more on, say, blogging or marketing. Certainly MFA students gain skills that prepare them for a rewarding, challenging writing life—one that matches their goals to write and produce literary work. But I believe those who write corporate brochures and articles about succulents are also creative writers, even if they didn’t graduate with an MFA or land their work in respected literary journals. Bloggers a

[210] Dani Shapiro writes, “When I think of the wisest people I know, they share one defining trait: curiosity” (213, Still Writing). As she notes this connection between wisdom and curiosity, she continues, “They turn away from the minutiae of their lives—and focus on the world around them. They are motivated by a desire to explore the unfamiliar. They are drawn toward what they don't understand. They enjoy surprise” (213). I love how she connects surprise and curiosity. Mihaly Csikszentmihalyi makes that same connection, as you’ll see shortly. But before we get to that, let me establish my own connection: that curiosity is one of three pillars of your best writing life...along with creativity and productivity. Curious Writers Bring More to Their Work As curiosity becomes a daily practice, our writing will benefit, because curiosity serves as a driving force to producing captivating content and developing a writer who has things to say. Nourish curiosity and you’ll have a lively imagination drawing fr