Ann Kroeker, Writing Coach

[Ep 213] If you didn’t click to read this first sentence, I failed. If we want to hook readers and hold their attention so they read all the way to the end, we have to generate an intriguing title or headline. Lure Readers with Your Title Books, chapters, articles, essays, poems: they all need names or titles that invite the reader to stop skimming and scrolling and think, “Hm. I wonder what this is about?” or “Oh, wow, I need this information.” I opened up Feedly when I was preparing this article and stopped on an article at The Write Practice titled “How to Find the Core Message of Your Writing” because it was clear and seemed relevant to the kinds of things I like to read. But I also stopped on an article by Emily P. Freeman: “How to Find (and Become) A Good Listener.” That sounded useful to help me as a coach and to help me improve relationships with family and friends. Or consider James Clear’s book Atomic Habits. The main title intrigues me with that word “atomic” connected to “habits.” His subtitl