Ann Kroeker, Writing Coach

[Ep 228] Before you get too far—before you write too much—you need to be sure this idea is going to fly with your audience. You need to validate it so you move forward with a concept that, depending on your purpose, will truly resonate, connect, teach, persuade, inform, or entertain. There are three main ways to go about validating your project idea. Validate “In House”: run it through personal filtersValidate through research: check out what exists alreadyValidate through audience: ask, survey, and test idea Validate “In House” The first method to validate it yourself by running it through personal filters. By that I mean you ask yourself if it fits with your brand, if it will serve your audience, and if it’s a fresh angle on your primary topics. You want to ensure you haven’t written about it before in this way. This may take only a minute or two, but sometimes we rush past it in our excitement over an idea that captivates us. If we skip this step, we may start creating wonderful conte