CallumBirch.com Podcast

My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!

For a complimentary copy of my new book, visit callumbirch.com

If you'd like a complimentary copy of my new book, The Ultimate Guide to Nutritional Supplement Advertising, visit https://callumbirch.com

Health products are an easy target for tricksters and fraudsters, which is why the FTC are so hot on the heels of supplement companies.

Warning:  there's a surprisingly large flock of copywriter's who charge their clients tens of thousands for patching other peoples ads together. Here's how to spot them coming a mile off.

Claude Hopkins risked everything to take Liquozone from the brink of bankruptcy to world domination. Here's what he learnt from the experience.

Most business make a ton of marketing mistakes. I know I used to. And at the time, I wasn't even aware I was making them. Here are 4 of the most common.

Every business has enormous stored, hidden value in their client files, and they don't know where to find it... or... how to extract it.

The FTC is hot on the heels of supplement company's. Even if you are an honest marketer, you have to be careful. Avoiding these words is a good start...

Mrs. Hinch created a national movement by painting vision in the minds of her followers. And you can do the same in your marketing to drive customer action.

 "The Credo Technique” is a powerful way to attract and bond with like-minded clients. Here's how to apply it to your marketing.

The principle of consistency is a powerful sales tool. And all it takes to pull off is pigheaded discipline and determination.