Frame Your Way To Five Figures Photography Podcast

Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers. I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the results, this conversation is going to change everything for you.In this episode, I'm sharing:How to train ChatGPT to actually sound like you (not like a robot!)My exact process for creating a month's worth of content in under an hourWhy you need to go "seven layers deep" with your prompts for the best resultsHow I use ChatGPT for content creation, SEO research, and content calendarsThe biggest mistakes photographers make when using AI (and how to avoid them)Ready to get your time b

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point.If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you.Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here.  ________________________________________________________________________________________Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox. Sign up here - https://brookejefferson.com/challenge

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works.We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why most inquiries don’t convert (and how simplifying your pricing and booking process changes everything). The importance of clear, simple communication and creating a seamless, professional experience from start to finish.If you’re ready to stop hearing “we’ll think about it” and start booking more clients, press play on this episode!________________________________________________________________________________________Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2

Ever wonder what camera settings professional photographers actually use? In this episode, I'm pulling back the curtain on my exact camera settings for outdoor, indoor, and studio photography sessions. I break down the technical details in a way that's easy to understand, whether you're just starting out or looking to refine your approach. I'm sharing hard-won wisdom from years of trial and error, in-person workshops, and mentorship—including why shooting underexposed might transform your editing workflow and why your shutter speed could be the culprit behind blurry family photos.In this episode, I'm covering:My go-to ISO, aperture, and shutter speed settings for sunset family sessionsHow I adjust my settings for in-home sessions vs. studio workWhy I shoot in Kelvin mode instead of auto white balanceThe truth about f-stop myths (hint: it's not about how many heads are in the frame!)When to upgrade from a crop sensor to full frame—and when to stick with what you haveReady to dial

In this episode of The Unscripted Podcast, I sit down with Anna Hutchcroft to talk about one of the most common struggles photographers face — why your pricing isn’t the problem when you’re not booking. I share the real reasons photographers struggle to attract clients, plus how to shift your mindset and marketing to stand out and convert more inquiries into bookings.We dig into:Why your mindset matters more than your price listSix practical strategies to attract more leadsHow to master in-person networking (even if you’re an introvert)The secret to confidently asking for the saleIf you’ve ever wondered why “lowering your prices” isn’t fixing your booking problem, this conversation will help you see what really needs to change.  Press play and let’s dive in!

We might not be done with 2025 just yet, but it’s time to start planning for your most profitable (and peaceful) year yet in 2026. In this episode, I’m walking you through a simple three-part process to reflect on your past year, dream big for what’s next, and create a realistic action plan you can actually stick to.Here’s what you’ll learn:The key questions to review from 2025 before setting new goalsHow to set meaningful business and lifestyle goals for 2026My step-by-step method for turning those goals into an actionable planIf you’re ready to step into 2026 with clarity, confidence, and a business that fits your life—not the other way around—press play now.

We’ve all been there—wondering why our friends and family don’t hire us for photos when we know we’d do an amazing job. In this episode, I’m breaking down the truth about why that happens and how to stop taking it personally so you can shift your focus toward finding clients who truly value your work.Here’s what you’ll learn:Why friends and family often hesitate to book you (and why it’s not about your talent)How to move past discouragement and build confidence in your businessWhere to focus your marketing energy so you can attract your ideal clientsIf you’ve ever felt overlooked by the people closest to you, this episode will encourage you to keep going—and remind you that your dream clients are out there. Press play now!

Hey friend! In this episode, I'm breaking down why email marketing is an absolute must for your photography business—especially if you're struggling to book clients from social media alone. I'm sharing real numbers from my own business (like how I filled all 7 of my Christmas mini spots using just 3 emails with a 46% open rate!), plus I'm walking you through exactly how to build your list starting with past clients and your current social media followers. I'm also diving into why I'm obsessed with Flodesk and giving you a whole year of email templates when you sign up using my link.You'll learn:Why email marketing converts better than social media for booking clientsHow to build your email list from scratch (starting with past clients!)Real stats from my Christmas mini campaign that booked out in 3 emailsWhy Flodesk is the best platform for photographers (and how to get a year of free templates!)Ready to stop leaving money on the table? Press play and let's get your ema

It’s time to audit your pricing and make sure your photography packages are actually setting you up for profit in 2026. In this episode, I’m walking you through a hands-on pricing audit so you can stop guessing what to charge and start paying yourself what you deserve. Grab your notebook and calculator—we’re doing the work together in real time!Here’s what you’ll learn:How to find your true hourly rate (and what it reveals about your pricing)My step-by-step formula for setting profitable session ratesHow to align your packages and client experience with your pricesIf you’re ready to confidently raise your rates and step into your role as the CEO of your photography business, press play now.

Let’s talk about reviews—because they’re one of the most powerful ways to build trust and attract new photography clients. But how do you actually get more of them without feeling pushy or awkward? In this episode, I’m breaking down the simple system I use (and teach inside The Fully Booked Method) to help you collect more glowing reviews with ease.Here’s what you’ll learn:The best time to ask for a review so clients actually follow throughHow to make the process easy and natural (no awkward begging!)What to do if you receive negative feedback—and how to handle it like a proIf you’re ready to start turning happy clients into your biggest marketing asset, press play now.

It’s that time of year again—Black Friday is coming, and it’s one of the best opportunities to bring in cash flow and fill your calendar before the slower season hits. In this episode, I’m walking you step-by-step through how to plan your Black Friday strategy so you’re ready to launch with confidence instead of scrambling at the last minute.Here’s what you’ll learn:5 creative Black Friday offer ideas that don’t involve discounting your sessionsHow to plan, prep, and promote your sale without burnoutSimple ways to infuse cash into your business before winterGrab your notebook, press play, and let’s map out your most profitable Black Friday yet!

If you’re in the middle of busy season feeling like you’re drowning in sessions, editing, and everyday life—this episode is for you. I’m sharing real strategies to help you handle the chaos, reduce overwhelm, and protect your energy so you can make it through this season without burning out.Here’s what you’ll learn:How to set boundaries and know your true capacitySimple ways to delegate and outsource (at home and in business)The power of batching and shifting your routines during busy seasonIf you’re ready to stop surviving and start feeling more peaceful—even in your busiest months—press play now.

If you’ve been overlooking word-of-mouth marketing in your photography business, this episode is your wake-up call. I’m diving into why referrals and client experiences are more powerful than any ad or Instagram post—and how to intentionally build a business that keeps your name on everyone’s lips.Here’s what you’ll learn:The #1 marketing strategy photographers often ignore (and how to fix it)Simple ways to turn every client into your biggest hype personHow to weave client experience into your social media and marketing contentIf you want more consistent leads without constantly creating new content or running ads, press play and learn how to make word-of-mouth your most powerful marketing tool.

If you’ve ever questioned whether you’re good enough, struggled with imposter syndrome, or felt stuck in comparison, this episode is for you. I’m recasting one of our most-loved episodes all about building confidence as a photographer.In this conversation, I share:Why confidence isn’t something you “wake up with” but something you develop dailyThe role of community, mentorship, and mindset in growing your businessCommon myths holding photographers back (and how to break free from them)Practical steps you can take right now to strengthen your confidence muscleWhether you’re brand new or years into your photography journey, this episode will encourage you to take messy action, stop overthinking, and finally step into the confident business owner you’re meant to be.✨ Note: This is a replay of a previous episode that continues to resonate with so many photographers in our community — and I know it’s going to give you the boost you need today!I'm giving you 3 Free Ways to Get Photography Leads This Week in th

Slow season doesn’t have to mean slow income! In this episode, I’m sharing five creative strategies to help you keep cash flowing even when the inquiries slow down. Whether you’re worried about winter sessions drying up or just want to be prepared ahead of time, this episode will give you practical, doable ways to stay profitable all year long.Here’s what you’ll learn: • How to use Black Friday and holiday gift card promotions to bring in upfront cash • Low-effort ways to boost profits with print sales and referral programs • Creative session ideas that work indoors so you can keep shooting no matter the seasonPress play and let’s turn your slow season into a profitable one!I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

In this episode, I’m diving into four simple automations that will completely transform your client experience and free up your time. I know one of the biggest fears photographers have is losing that personal touch when they automate — but I promise, these systems will actually help you connect with your clients even more.Here’s what you’ll hear about in today’s episode: • The must-have booking confirmation email that reassures your clients instantly • How to stop chasing payments and let automated reminders do the work • Session reminder emails and texts that keep clients excited (and on time!) • The perfect time to ask for testimonials so you get more glowing reviewsPress play now so you can start streamlining your workflows and giving every client a top-tier experience — without adding more to your to-do list.I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

Love it or hate it, Instagram is still one of the best platforms to land photography clients—but only if you’re using it the right way. In this episode, I’m sharing three simple but powerful strategies that go beyond just posting pretty pictures and actually help you book more sessions.Here’s what you’ll learn:How to optimize your profile and captions with Instagram SEOWhat makes a post “save-worthy” (and how that leads to more bookings)How to use stories to start conversations that convert into clientsIf you’re tired of posting into the void and want Instagram to finally work for your business, press play now.I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

Cancellations, reschedules, and refund requests—ugh, none of us like dealing with them, but they’re a part of running a photography business. In this episode, I’m walking you through how to protect your time and income while still being kind and professional when these situations pop up. You’ll walk away with confidence knowing exactly how to handle them.Here’s what you’ll learn:The contract clauses every photographer needs to avoid messy situationsScripts you can use when clients cancel or ask for refundsProactive steps to reduce cancellations before they happenIf you’re ready to stress less and keep your business running smoothly (even when life happens), press play now.I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

Looking to hit your photography booking goals this fall? This episode is your complete business audit checklist for back-to-school season! I'm walking you through 10 non-negotiable checkpoints that will set you up for an influx of bookings and keep you organized when busy season hits.We're covering everything from updating your website and booking systems to batching content (this one's crucial!) and setting boundaries to avoid burnout. Plus, I'm sharing my personal boundaries for protecting peace during busy season - because a booked calendar is great, but a balanced business is what prevents burnout.Ready to audit your business and get fully prepared for fall bookings? Press play and let's dive into this super practical checklist together!I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

Feeling the pressure to “do it all” in your photography business? You’re not alone. In this episode, I’m sharing what actually moves the needle so you can stop spinning your wheels and focus on the essentials that keep your business profitable—without burning out or chasing perfection.Here’s what we’ll cover:The 3 most powerful tools you already have (and might be underusing)How to separate what’s essential from what’s optional in your marketingWhy showing up imperfectly still leads to bookings and growthIf you’re ready to breathe easier, simplify your strategy, and still see results, press play now.I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.