Business And Bourbon With Ronnell Richards

In this episode of Shut The Hell Up And Sell: Unfiltered, Ronnell Richards sits down with longtime channel leader Vince Bradley for a candid conversation about entrepreneurship, innovation, community-building, and the future of the technology channel. Vince reflects on the journey from building WTG into one of the most influential master agencies in the space to now leading Abundant IOT and helping advisors unlock opportunity in energy.This conversation goes beyond business tactics. Vince opens up about what keeps him grounded, why music and comedy matter, and how intentional relationship-building has always been at the center of his success. Together, Ronnell and Vince unpack how the channel has evolved, where event-based marketing has gone wrong, and why so many professionals are missing the mark when it comes to follow-up, education, and ROI.They also take a hard look at AI, automation, and the disruption already underway across the industry. Vince shares why energy is one of the biggest untapped opportuni

Craig Galbraith; journalist, longtime Channel Futures leader, “the voice of the channel,” and founder of Galbraith Multimedia.Ronnell sits down with Craig Galbraith for a long-overdue conversation about where the channel has been, where it’s going, and what’s quietly threatening growth in 2026 and beyond. They chop it up on the real evolution of the channel, why “community” often means cocktails not collaboration, why suppliers keep getting the channel wrong, and why M&A and private investment are changing everything.This is equal parts industry reality check and leadership challenge; stop chasing steak dinners and start doing the work.00:00; Welcome back; why this conversation matters right now01:47; Meet Craig Galbraith; flipping the script from interviewer to guest03:57; College sports; Washington Huskies, Big Ten chaos, and favorite players08:51; Craig off-camera; crossword nerd, fitness, sports, and life outside the channel09:45; From local TV news to the channel; how Craig got started in journalism1

Guests:➡️ Matt Wren➡️ Jasmina MuellerLocation: CP ExpoSummary:The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry powerhouse Jasmina Mueller for a real, raw conversation about the channel’s failure to truly embrace MSPs—and what it’s going to take to fix it.We’re talking communication gaps, performative partnerships, and why some suppliers still don’t understand how MSPs actually operate.This isn’t about blame. It’s about re-education and rebuilding relationships from the ground up—before the entire ecosystem breaks.Key Takeaways:Sales and tech must respect each other—or MSPs implode from the insideThe phrase “trusted advisor” is being used by people who haven’t earned itMost vendors still don’t understand what makes MSPs tick—and that’s dangerousFear of change is creating internal channel competition and fragmentationIf we want true partne

Welcome to the first episode of Shut the Hell Up and Sell: Unfiltered — the podcast that says what others won’t. Hosted by award-winning sales expert, author, and top tech channel influencer Ronnell Richards, this show is your no-BS guide to sales and career success.This inaugural episode lays the foundation for what's to come: raw, unfiltered conversations with the most influential voices in sales, marketing, entrepreneurship, and the technology channel. If you're tired of fluff, theory, and “inspiration” without execution — this is your new home.What You’ll Learn in This Episode:Why most salespeople stay stuck — and how to break throughWhat this show won’t be (hint: safe or scripted)How to leverage this series to elevate your mindset, skills, and resultsWhat kind of guests are coming (and why you’ll want to take notes)

Here's a crossover of the inaugural episode of Voices Of Distilling hosted by Ronnell. Subscribe to Voices Of Distilling on your favorite platform. Upcoming episodes will feature Distillers leading the top brands in the business. Learn their stories and secrets to success.

Sander Biehn is many things; a Father, Husband, Lover of Great Beer, Leader, Founder, Salesman, and now a newly minted member of the Business & Bourbon Velvet Jacket club as our first-ever returning guest. Many Founders try to work themselves away from the sales floor. As their companies grow, they get further away from selling their products and services. In this episode, Sander shares his journey from the sales floor to the corner office, then back to the sales floor, and the valuable entrepreneurship lessons he learned. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

Rick Duran’s approach to business and sales is much like his favorite drink simple, direct, and consistently on target.  He’s not the type of Executive who puts himself above the people.  In this episode, he shares some pre-internet wisdom that helped him form his philosophy on success that is not only timeless: it’s timely, given the latest advances in technology. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

This one time at bible camp, Travis met Josh…  What comes next is decades of friendship, brotherhood, and business.  In this episode, Ronnell welcomes Travis Curnutte and Josh Schluep,  of Volli Communications.  Through ups and downs, they managed to build and grow their families and business together.  This is a rare example of when being in business with your best friend works.  After enjoying this episode, you’ll understand why and how you can model their success in your own relationships.   Connect with Travis https://www.linkedin.com/in/thevolliman/ Connect with Josh https://www.linkedin.com/in/joshua-schluep-7b538b222/ Volli Communications http://www.vollicomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ Work with Ronnell https://www.ronnellrichards.com/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #bu

In this episode, Ronnell welcomes Tim Joos, COO of Warner Telecomm.  Tim is a native Pittsburgher who loves sports and appreciates a good Primanti Bros sandwich.  At the helm of Warner Telecomm, he’s led them through a successful business pivot and into disrupting the world of technology expense management with Warner’s innovative and successful approach to serving their customers and partners.   Connect with Tim https://www.linkedin.com/in/timothy-joos-79096a1/ Warner Telecomm https://www.warnertelecomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message