Measured Thoughts

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 17:07:17
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Informações:

Sinopse

David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with todays top CEOs and CMOs to provide a candid look at the state of marketing measurement today.

Episódios

  • Guest, 12/17/18: Paul Vaaler, Assoc. Professor  Joel Waldfogel, Assoc. Dean, Univ. of Minnesota

    Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota

    17/06/2019 Duração: 35min

    Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David Reibstein

  • Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute

    Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute

    17/06/2019 Duração: 36min

    Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David Reibstein

  • Guest, 11/19/18: Tom McGee, President  CEO, International Council of Shopping Centers

    Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers

    17/06/2019 Duração: 35min

    Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David Reibstein

  • Guest, 11/12/18: Karl Wirth, CEO  Founder, Evergage

    Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage

    17/06/2019 Duração: 35min

    Guest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David Reibstein

  • Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola

    Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola

    17/06/2019 Duração: 34min

    Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David Reibstein

  • Guest, 10/29/18, Collin Holmes, Founder  CEO, Chatmeter

    Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter

    17/06/2019 Duração: 34min

    Guest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter by by David Reibstein

  • Guest, 10/22/18: Beth Comstock, CMO, GE

    Guest, 10/22/18: Beth Comstock, CMO, GE

    17/06/2019 Duração: 34min

    Guest, 10/22/18: Beth Comstock, CMO, GE by by David Reibstein

  • Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade

    Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade

    17/06/2019 Duração: 34min

    Guest, 9/24/18: Denise Karkos, CMO, TD Ameritrade by by David Reibstein

  • Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy  Analytics, San Francisco 49ers

    Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers

    17/06/2019 Duração: 36min

    Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David Reibstein

  • Guest, 9/10/18: Ross Kimbarovsky, Founder  CEO, Crowdspring

    Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring

    17/06/2019 Duração: 35min

    Guest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David Reibstein

  • Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants

    Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants

    17/06/2019 Duração: 34min

    Guest, 8/6/18: Brad Haley, CMO, IHOP Restaurants by by David Reibstein

  • Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation

    Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation

    17/06/2019 Duração: 35min

    Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David Reibstein

  • Guest, 7/23/18: Wes Nichols, Former CEO  Co-Founder, MarketShare

    Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare

    17/06/2019 Duração: 35min

    Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David Reibstein

  • Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo

    Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo

    11/06/2019 Duração: 32min

    Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibstein

  • Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach  Brand Evangelist, Yelp

    Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp

    11/06/2019 Duração: 37min

    Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David Reibstein

  • Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights

    Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights

    11/06/2019 Duração: 35min

    Guest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights by by David Reibstein

  • Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft

    Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft

    11/06/2019 Duração: 35min

    Guest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David Reibstein

  • Guest, 5/14/18: Bret Werner, President, MWWPR

    Guest, 5/14/18: Bret Werner, President, MWWPR

    11/06/2019 Duração: 36min

    Guest, 5/14/18: Bret Werner, President, MWWPR by by David Reibstein

  • Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest

    Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest

    11/06/2019 Duração: 20min

    Guest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest by by David Reibstein

  • Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors

    Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors

    11/06/2019 Duração: 33min

    Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David Reibstein

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