Marketing Automation Tips & Strategies by Genoo

http://contentzap.com/creating-headlines-that-work/   Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Did you know that headlines could make the difference between getting your emails read and having them ignored? And this problem isn’t only with email subject lines; it also applies to blog headlines, landing page headlines, as well as Facebook/Google ads, etc. In our latest webinar, we unveil the secret behind captivating audiences with your headlines. This one-hour session proved to be engaging and informative, you can listen to the replay here:

http://contentzap.com/what-converts-building-landing-pages-that-evoke-action/   Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment” that will lead them to convert. In this session, Kim Albee and Margaret Johnson show you how to create landing pages that will cause your audience to take action, and in turn, become a lead. They also walk you through a few ways to make sure your leads convert, and touch on how to lower the friction to get better results.

Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you increase your results! Our very own Kim Albee and Margaret Johnson have teamed up yet again to help SMB marketers grasp their second biggest boggle: creating enticing calls to action and landing pages that convert.  contentzap.com/actions-pages-and-bears

Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most importantly you can SELL WITHOUT SELLING! How does that sound? Pretty good, right? The overwhelming feedback from our Lead Nurturing: Easy as PIE series told us that the #1 biggest boggle for Marketers is Attractors. So our very own, Kim Albee and Margaret Johnson decided to shed some light on the best practices when it comes to building attractors to wrangle your leads. contentzap.com/building-attractors

http://contentzap.com/supercharge-email-roi/ Did you know that email has one of the highest ROI’s of any marketing tactic?  But most people don’t have the metrics to allow them to capitalize on what’s important with email today:  Metrics that go beyond the click.  If you cannot get engagement, you won’t get results with email going forward - and 20% opens are not going to cut it.   In our most recent webinar, our President, Kim Albee, unveils the secrets to supercharging your ROI in email campaigns. Kim walks you through what’s possible when looking beyond the traditional metrics (opens, clicks, etc.) to guarantee relevance and results. Better yet, she shows you how to accomplish all of this with an army of 1.

Buyer Personas are in trouble. Most Buyer Personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions. Think about it. What does any of that have to do with making a purchasing decision about your product? To be effective, your buyer personas need to provide insights about your target audience’s buying process. Do you want to know the best way to stop the “me too” generic content and websites that your industry and competitors have? Do you want to start delivering VALUE to the buying journey that will delight your target market? Watch this replay, and build Buyer Personas the way Adele Revella outlines in this webinar. http://contentzap.com/beware-of-the-buyer-persona/

Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics?  The answers to these questions could be simpler than you think: you have at least one Marketing Mismatch, and that’s exactly what our VP of Sales & Marketing, Margaret Johnson, brought to light in our most recent web event. Watch the video below to dive in with Margaret, investigate the problematic Marketing Mismatches, and learn the simple fixes to start curing each of them today. http://contentzap.com/how-mismatches-could-be-torpedoing-your-marketing-efforts/

If you can't engage people emotionally, you're not going to get much action. In this interview between Kim Albee and human behavior expert Dan Hill, we explore the core emotions, and how to not only tap the emotions that will get your lead's attention, but what you also need to do to get them to ACT. Content marketing is crucial to garner more leads and more sales. Tapping into your lead's emotional hot-buttons is key to getting their attention and action.

Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons why our choice was the right way to go. In our most recent webinar, our President, Kim Abee, revealed and explored the Lead Generation Formula, as a way of highlighting the kinds of content that will effectively draw leads in and engage them. http://contentzap.com/using-content-to-attract-customers

Watch the video and read the blog post   Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be forgotten.

 Watch the video and read the blog post. 90% of the people who engage with your content are lurkers. You don't know who they are. They are not yet leads. This webinar explores how to get those lurkers into action and out of the shadows and onto your lead list.

The audio is from a 30-minute webinar with Kim Albee, Genoo and Nick Kellet, List.ly.  Nick did a great job of distinguishing that social networks (Facebook, LinkedIn, Twitter, and Google+) are PEOPLE centric, and content revolves around People.  Then there are Media Platforms (YouTube, SoundCloud, Scribd, Flickr, List.ly, etc), and these are CONTENT centric. People revolve around the content.  Understanding the distinction impacts your content strategy.

Marketing automation provider Genoo's president Kim Albee (http://www.genoo.com) and copy writer John Fancher (http://www.logosmarketing.com) analyze the hows and whys of what it takes to create powerful autoresponders. Why should you focus on writing DYNAMITE auto responders? If you answered "to stay in touch with my leads," you're WRONG (although that is a great reason too). But to pay off, your auto responders need to be more then just batched mailings to your lists. The main goal of your auto responders - and most people miss this entirely - is segmenting the people who download your free content to find out who "your hyper responsive readers" are from "tire kickers." You need to have calls to action of some sort in those first few emails that can allow you to see, and segment who is taking yet another step.  Those who do are indicating true interest and engagement in the subject matter. Putting together effective auto responders enables you to build these personalized relationships, nurturing l

In this interview, Kim Albee, of Marketing Automation provider Genoo (www.genoo.com), and Bernie Borges, of Find and Convert (www.findandconvert.com), talk about how to leverage social media in your internet marketing strategy.  Within the lifecycle of social media engagement, you see how to best engage with your audience, and start building relationships with them.  It takes diving in and getting involved, listening and being appropriate in the "social" setting. Bernie outlines the aspects of creating a relationship in the social media sphere, and how that develops -- practical steps that you can take to truly build a relationship.  And when the right time is to extend invitations to a webinar or an event would be that would be appropriate to the engagement you've created within that social venue. Utilizing social media in your online marketing strategies is a content-centric marketing approach.  You've got to have the mindset of how to produce content that's interesting.  

Marketing Automation is nothing if you don’t have the content to support it.  And without a proper listening strategy, you may never know what type of content to produce that will REALLY connect with your audience. Kim Albee of Genoo (www.genoo.com) interviews Ardath Albee (www.marketinginteractions.com) in their third Online Marketing conversation.Listening to your target market can provide great content ideas, and inform you about the conversation already happening that you can engage in with your leads. Listening is all about giving you a method of figuring out what's important to your prospect audience.  In order to create really relevant content, that's valuable to your audience, you've got to create it in a way that works for them, and uses their language and phrasing.  That's the only way you're going to enter the conversation already happening inside their head, and make a difference with it in a way they will pay attention to your messages and content and value it. This is very d

Why do microsites matter?  How can they help you achieve internet marketing dominance?  Kim Albee of Genoo (www.genoo.com) asks these questions to Ardath Albee (www.marketinginteractions.com) in their second Online Marketing conversation. They provide a way to address a niche audience in a way that allows you to provide highly relevant and targeted content directly to their interests, needs, and pain points in ways that your corporate site probably wouldn't be able to do well.  You can select a domain name that works for your targeted keywords, and then provide links back to your corporate site. With the tools available today, you want control of your pages -- so it's easy to add new pages, change the content, and capture lead interest so you can follow up well with the leads you generate.  You have a lot more freedom than you may have with content scrutiny and branding controls placed on your corporate site pages. The world today is moving quickly, and marketing needs to keep pa

Ardath Albee, author of "eMarketing Strategies For The Complex Sale" provides ideas, steps and practical advice for developing a content strategy that guides buyers through the buying process. (Interview is 29 min. -- and well worth it!)

Marketing Automation requires good engaging content for your target audience. Assembling a content strategy for your online marketing intiatives doesn't have to be hard. Kim Albee (Genoo.com) interviews Joe Pulizzi (Junta42.com) and explores the essential questions you can ask to start getting a content strategy put together. Essentially, it's clear that content is going to have you win or lose the game of marketing -- of lead generation -- and of really building a more effective sales process. So now it's about the HOW. How do you get started and put together a content approach that flows and works? A content strategy doesn't have to be difficult to assemble, and it can ebb and flow as you learn, tweak, and improve your unique selling proposition.