Apps to Grow Your Business

What happens when you mix marketing, a genuine love for people and financial acuity… well you get Danetha Doe! Her unique mix of skills goes way beyond the theory you find in business books, Danetha has walked the walk and talked the talk. So what is she up to today? We caught up with Danetha on another GetApp Podcast to learn more about her work as a brand ambassador for Xero’s accounting app, to get her insights into what makes a great marketing campaign and how to reach out to millennials and multicultural markets. Get in touch with Danetha here… Danetha Doe’s main websiteBookkeeping 101 CourseThe Simple Guide to Accounting and Financial Strategy for New EntrepreneursTweet her @DanethaDoe

Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation. David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps. You can read more about David T. Scott on his site ScottOnMarketing.com or pick up one of his two books: The New Rules of Lead Generation or The Essential Guide to Small Business Marketing. Additionally, you can follow David on Twitter @ScottOnMktg

Meet “America’s #1 Small Business Expert”, Melinda Emerson. The charismatic SmallBizLadyfinishes her day’s work by 11AM, shuns cellphones, and swears that Dropbox and Google Drivehave “saved her life.” We caught up with Melinda to find out the secrets of going from being a soul-sapped employee to living the perfect life as your own boss. As well as revealing her do’s and don’ts for setting up a business, Melinda explained the role technology and apps are playing in the success of businesses, and what she loves and hates about QuickBooks Online and Infusionsoft. Check out Melinda’s latest book “Become Your Own Boss in 12 Months”, where you can discover everything you need to launch a small business. You can also follow Melinda on Twitter at @SmallBizLady

You don’t get anywhere without hustle and hard work. Sujan Patel has done both while building the successful digital marketing agency, Single Grain and now as the VP of marketing at When I Work. In this show, Sujan spoke openly on why his first attempt at launching his own digital agency failed and the key for its success on the second launch. Additionally Sujan went into detail while sharing which are some of his favorite SEO and Twitter apps. Enjoy the show and let Sujan know in a comment below if you recommend any other Twitter or SEO apps he could check out.

This is what happens when an entrepreneur scratches his own itch. Emery Wells started out as a video editor, found himself providing services to top ad agencies and then he saw more opportunity in the cloud. Emery is the co-founder and CEO of Frame.io an online video collaboration app that was recently featured on TechCrunch and Product Hunt. We invited Emery on the podcast to discover more about his life as a video editor entrepreneur, other apps used at Frame.io and what advice he would give wannabe entrepreneurs.

Brooklyn cheesemonger BKLYN Larder is enjoying the sweet smell of success, thanks, in no small part, to the adoption of a cloud-based inventory management software. Emily Taylor, director of eCommerce and online communication at BKLYN Larder, has been in charge of implementingOrdoro as its inventory manager.  In this episode, Emily explains the impact that this app– and others – have had on the business of selling delicious cheeses, home made food, and hard-to-find grocery items. [00:00:50] The road leading to directing BKLYN Larder. [00:05:32] The biggest shock at BKLYN Larder. [00:07:57] Lessons learned from two holiday seasons: “We just get out a Word document and make a list of everything that went wrong and how to fix it.” [00:10:54] When to look for apps to solve problems: “When we see that our labor costs are going up because of inefficiencies, that’s when we go, ‘there has to be a pr