Dollar Coaching Club

Top 5 Things to NEVER Do as a Real Estate Recruiter

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Most real estate recruiters are making the same 5 mistakes — and they don’t even realize it.After recruiting over 1,000 agents and averaging 100 recruits per year for a decade, I’ve seen what works… and what quietly kills brokerages.In this video, I break down the Top 5 Things You Should NEVER Do as a Real Estate Recruiter:• Recruiting from desperation• Making it about your brokerage• Only recruiting when you “need” agents• Talking bad about other brokerages• Ignoring retention and onboardingIf you’re a broker, team leader, or real estate recruiter trying to grow your office, this will change how you think about recruiting.Recruiting isn’t about convincing agents.It’s about positioning, systems, and long-term pipeline.If you want to grow your brokerage the right way — this is required viewing.