Practically Passionate

We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps organizations build practical coaching skills rooted in curiosity, serving clients such as Microsoft, Salesforce, and TELUS. He has written eight books that have collectively sold more than two million copies worldwide, and his influence in the coaching profession has been recognized with the Thinkers50 Coaching Award in 2023 and induction into the Thinkers50 Hall of Fame in 2025. A Rhodes Scholar with a global perspective on leadership and learning, Michael brings intellectual rigor and practical insight to the world of modern coaching.In this episode, we go deeper into what really happened before The Coaching Habit became a global success. Michael shares why book marketing is far more unpredictable than most authors want to admit, and why selling ten thousand copies is already an extraordinary outcome. We talk abo