Art Of Boring

Wen Quan Cheong, co-manager of Mawer's emerging markets equity strategy, outlines four major themes shaping the opportunity set today. First, the "picks and shovels" of AI: upstream enablers such as advanced chip manufacturers, memory makers, and specialized chip-testing firms that are benefiting from structural bottlenecks in the AI supply chain. Second, companies that are actually converting AI investment into higher returns on capital. Third, the "Great Supply Chain Reshuffle," where national security concerns, tariffs, and "China plus one" strategies are driving a reconfiguration of strategic manufacturing infrastructure across Asia and the U.S. And finally, a broader universe of less obvious EM stories that illustrate how opportunity is evolving across regions and sectors as these forces play out.   Highlights: Why upstream AI enablers are seeing such powerful earnings leverage: how capacity cuts, equipment bottlenecks, and surging demand for DRAM, HBM, and NAND have flipped the memory market from overs