Practically Passionate

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached over 40,000 readers and continues to connect with anyone looking to lead with more character and clarity.In this episode, Nick and Marnie sit down to share the story behind their unconventional success. They talk about the moment a core value clash pushed them to start fresh, the frameworks that guided their company’s culture, and how they scaled entirely through word of mouth and genuine partnerships. They unpack how a “communication guide” reshaped the way their team worked together, what it really means to lead like Ted