Writers Authors On Fire Podcast

Penny Sansevieri has been helping authors market their books for over 16 years through her company Author Marketing Experts. Here's the link to the Show Notes page for Penny's interview with highlights and links to her websites, books, social media links, and more. Penny reminds us that book marketing is vastly different because of it’s nature - close to 4500 books are published every day in the U.S. So how are you going to stand out? She stresses that two of the biggest changes in the 16 years she’s done book marketing is the acceptance of self-published books and the rise of ebooks. She explains the difference between book marketing and book publicity. Her new 4th edition of Red Hot Internet Publicity gives readers a game plan for their book. Its sections cover social media, websites, and traffic - three core parts of a marketing strategy - and two bonuses. She shares her tips to get started with publicity as an author, and tips on how to find and work with a publicist, talking about everything