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Seth is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. His newest book is called What To Do When It’s Your Turn available at YourTurn.link. You might be familiar with his other books The Icarus Deception, Linchpin, Tribes, The Dip and Purple Cow.  Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.  In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!  In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.  For more, visit www.SoMoneyPodcast.com.