The Skift Podcast

Seth Borko sat down with Richard Valtr, founder of cloud-PMS provider Mews, during the Mews Unfold conference in Amsterdam. Valtr explains this company's long-standing vision: strip away check-in bureaucracy so staff can greet guests as people, not reservations – a problem that still demands modern tech such as AI, computer vision and open APIs. He traces the company’s 13-year path from “just” building a PMS to a broader guest- and profit-management platform, describes competing with legacy giants (the real foe is hotel inertia), and discusses how recent funding and acquisitions will speed adoption. The pair range into bigger topics, like why hospitality undervalues technology, the promise of voice agents and AR, the over-hype of blockchain IDs, and how rising labor costs and brand mergers and acquisitions (e.g., Marriott/CitizenM, Sabre’s SynXis spin-off) create urgency for smarter systems. They close with Valtr’s passion for historical travel, linking tech-enabled experiences to the timeless allure of plac