The Skift Podcast

This week Sarah Kopit and Seth Bork’s are joined by JourneyWoman’s (https://journeywoman.com/author/carolyn-ray/) Carolyn Ray and Intrepid Travel’s (https://www.intrepidtravel.com/) Leigh Barnes to discuss the growing trend of solo women travelers over 50. They explore the challenges and opportunities within the travel industry, highlighting a recent survey that shows a significant percentage of women feel ignored. The conversation dives into the importance of safety, empowerment, and authentic marketing, as well as the changing perceptions of aging and adventure. The guests share insights on how travel is becoming a means of self-discovery for older women, and they discuss the increasing popularity of destinations like Saudi Arabia for this demographic. The speakers discuss the allure of travel, the challenges of marketing to this demographic, and the impact of single supplements on solo female travelers. They explore the need for solo travel experiences and the potential of intergenerational travel. Final