The Skift Podcast

Travel review brand Tripadvisor is turning 25. So for today's episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko host Tripadvisor CEO Matt Goldberg. They discuss the evolution of Tripadvisor from its humble beginnings above a pizza shop to becoming a leading travel resource for at least a generation. Goldberg shares insights on the competitive landscape, the role of AI in enhancing user experience, and the importance of consumer trust in the travel industry. The conversation highlights the resilience of travel and the shifting trends towards local and immersive experiences. Goldberg walks through the evolution of Viator and Tripadvisor, emphasizing the importance of travel agents and the tools provided to them. He addresses market dynamics, particularly in relation to competitors like Airbnb, and highlights the role of AI in shaping the future of travel. Takeaways Tripadvisor has evolved from a modest idea to a global travel resource. The democratization of travel information has trans