Sales Pop! Podcasts

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

What if you could generate more revenue, but use fewer resources? It seems like a dream scenario, right? This dream can be a reality with sales hacking. Max Altschuler, interviewed by John Golden, explains how to increase your profits without the excessive overhead.

Salespeople are optimistic by nature. They have to be, in a career where rejection is commonplace. However, it's not always smart to go after every sales opportunity, especially when it's a sale that utilizes a lot of resources. Brian Sullivan, interviewed by John Golden, discusses sales opportunity analysis for enterprise selling.

Jeffrey Lipsius wants you to coach the customer. Salespeople often spend more time looking at their own sales record, as opposed to their customer's sales record. But, customer buying performance is significant, and something that should be taken into heavy consideration. This isn't just another conversation about how to coach salespeople. Lipsius, interviewed by John Golden, will tell you how to coach the customer.

Despite being 51% of the population, women only make up 39% of the sales industry. Lauren Bailey, interviewed by John Golden, explores why there aren't more women in sales management roles, and how to change things. In this expert sales interview, Lauren Bailey discusses: The importance of having women as part of the sales force How risk plays a part Ways to integrate more women into managerial positions

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. It allows for an interested person to understand a salespersons emotions, personality, mannerisms, etc. It is one of the best ways to show who you are and what you can do. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos.

Judy Frank talks sales bottlenecks and accelerators in the sales process with John Golden. Bottlenecks, also referred to as speed bumps or potholes, are things that come up in the sales process that slow the entire method down, or negatively impact it in some way. Accelerators, on the other hand, are things that speed up the sales process and lead to a quicker close.

Richard Forrest talks ethics in sales in our Sales Experts interview, hosted by John Golden. Ethics in sales has been a big discussion in the business world. Many people don't think of salespeople as honest and ethical. The general public often typecasts them as slippery people to be wary of. Moral salespeople are more common than the stereotype suggests and for a significant reason. Ethics is a cornerstone of selling better and creating closer relationships with prospective clients.

It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. "Sometimes salespeople know how to do something, but they just don't do it!," said Leigh Ashton, who is interviewed by John Golden.

Daly introduces the idea of "high payoff activities," or HPA. Each individual has 168 hours per week. However, some people are using their 168 hours better than others. It is estimated that a salesperson spends more than 50% of her or his time on these non-essential tasks. To fully take advantage of all 168 hours, delegate these activities to an assistant, and focus your time on what will generate income. "If you follow this discipline, you will generate more revenue," said Daly.

Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. Treat people the way that they want to be treated, and base everything on data and facts, not assumptions and opinions. Brian Carter talks gen Y, gen X, millennials, and boomers in this interview, hosted by John Golden.

Have you ever thought about transitioning into being an entrepreneur? More people are looking towards entrepreneurial endeavors as they realize that they want to take more charge over their own life. The days of having a 30-year career with a company are mostly gone. People are less likely to partner with larger companies because it could result in a lay off while living in a high-cost area. Instead, becoming an entrepreneur gives freedom and the chance to take control of your career. Listen in as host John Golden sits down with Joel Comm to help you understand if making the switch into entrepreneurship is right for you.

You need to know about Mindful Power. As a salesperson, do you ever get stressed? Maybe a little bit nervous, or afraid? The sales world is one of high pressure, where stressful situations present themselves almost constantly. If you let this stress take over, you won't get the results that you want, almost creating a self-fulfilling prophecy. This is what makes knowing and implementing mindful power so crucial. In this expert sales interview, John Golden interviews Dr. TC North on his concept, mindful power.

Change management is the concept of change, and how to keep abreast of these changes. Many times, salespeople are slow to change their methods or don't realize the necessity of adapting to the newness of the sales world. This can have a detrimental impact on success. Alan O'Neill, interviewed by John Golden, explores change management.

Sales recruiting is difficult. Attracting, hiring, and onboarding good salespeople can be a challenge that is challenging to overcome. The turnover rate for salespeople is much higher than other jobs in the business industry. But, that doesn't necessarily have to be the case. Brendan Barrett, interviewed by John Golden, explores sales recruiting, and how to onboard great people.

Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. "We define it is a collaborative, strategic discipline that is designed to increase sales results by providing consistent and effective enablement services for salespeople and their managers. Its purpose is to add value to every customer interaction," said Schenk.

Evolving customer experience is a competitive advantage. It's tough for companies to really stand out or differentiate themselves with prospects and customers without a positive customer experience. Chris Brogan, interviewed by John Golden, explore the customer experience.

Selling is a contact sport. If you can't roll with the sales punches, you get knocked out. You need to get back up, and close." This quote off of Catherine Brinkman's LinkedIn is a metaphor discussed throughout this video interview, hosted by John Golden. In sales, if you knocked down over and over again, it becomes harder to get back up. It is even harder to get back into it, becoming exposed to another flurry of potential punches. Salespeople can often get stuck in this rut, making it difficult to hear repeated "no's.

Revenue is like any other kind of natural resource. Every salesperson is out there looking for it, and there is only a limited amount of revenue potential. With risk comes uncertainty. Are we going to make our number? Risk, which is the quantification of uncertainty, comes with the uncertainty. John Golden interviews sales professional Andy Rudin on how to manage revenue risk.

Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections