Sales Pop! Podcasts

The art of persuasion is a big thing, especially for salespeople. It's a pivotal part of being successful. Learning to be more persuasive in sales leads to more revenue generation, and allows the salesperson to add value and make a difference in the lives of their buyers. Lee Warren, interviewed by John Golden, discusses persuasion in sales.

Sales and marketing alignment has become an insurmountable issue in the sales world. Attempts to unite these two entities has gone on for years, and yet there still hasn't been a concrete solution. Why haven't we found a resolution? Why are we still talking about it? There are a lot of barriers to getting alignment between marketing and sales. Understanding these barriers, and how to solve them, allows organizations to get their sales and marketing teams on the same page. Chris Ryan, interviewed by John Golden, discusses the barriers to sales and marketing alignment.

Do small things really make a big difference? Entrepreneur Kenton Lee is proof that a tiny idea can tackle massive things. Through his project The Shoe That Grows, he found a solution to a particular problem that he felt he could do something about. Interviewed by John Golden, Lee discusses how a small thing has now made a really big difference.

Mediocrity, in many ways, has become the new norm in business as we've lowered standards, and been overcome by a more casual culture. These tendencies, however, can be detrimental to success. Sticking with the status quo only serves to limit salespeople and their potential. Lisa Copeland, interviewed by John Golden, discusses crushing mediocrity to succeed in business.

Patrick Renvoise's new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It's been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

The benefit of consistency in sales is very simple. We know that consistent sales activities produce consistent sales results. Random sales activities produce random sales results. Many salespeople use a sales process to guide their buyers from lead to close, but others opt for strategies that produce more inconsistent results. Weldon Long, interviewed by John Golden, explores the power of consistency in sales.

Bob Miglani is an expert on how to embrace the chaos. He came to America from India as a child. His family opened a Dairy Queen, where he learned that if you work hard, everything will take care of itself. He went on to a corporate career with tremendous success, becoming the top salesperson at his company. After the recession hit in 2008, though, he began to realize that working hard doesn't always guarantee success, and there are a lot of outside factors outside of our control that influence how we live our lives. Miglani, interviewed by John Golden, tells the story of how he learned to embrace the chaos and uncertainty of life to find success, both personally and professionally.

Million Dollar Sales Questions can be used to connect, direct, and sell more effectively. Julie Holmes discusses how to ask the best sales questions in this expert sales interview with John Golden.

"While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society's greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic." Have you suffered some of these catastrophic effects by getting too caught up in quantity over quality? Dan Pontefract, interviewed by John Golden, explores how to win back your life with open thinking.

You have a busy day planned. Your to-do list is filled with important activities that will take you the rest of the day. You sit down at your desk and prepare to start knocking things off the list. But, first, you have a question for Google. "Just a quick search," you think to yourself. "It'll just take a few minutes." Three hours later, and you have completely forgotten why you went online in the first place, and your to-do list has gone by the wayside. Does this sound familiar? In today's era especially, we are more distracted by triggers than ever before. Marshall Goldsmith, interviewed by John Golden, discusses triggers and how to avoid them.

Our life is our own creating. And yet, many do not embrace overcoming obstacles very well. Much of life may feel like an objective truth, or an external reality that is beyond our control, but overcoming obstacles can lead to fruitful discoveries and unexpected growth, both on a personal level, and professional level. Isaac Lidsky, interviewed by John Golden, discusses a frightening and challenging experience that ultimately led to profound insights into the way that the human mind works and how to truly live life.

Risk taking and decision making are key parts in the context of selling and sales. The goal for everyone is to make the best decisions and right decisions to get where you want to go, as quickly and efficiently as possible. Sometimes, it requires risk-taking activities in order to arrive at your goals. Caspar Berry, interviewed by John Golden, explores lessons on risk.

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. This has become difficult, though, as the consumer population has become resistant to advertising in traditional marketing methods. People are becoming very savvy in their tactics for getting away from advertising. They are using things like add blocks or fast-forwarding through TV commercials, which has created a challenge for sellers to get their message to consumers. Jamie Turner, interviewed by John Golden, explores specific marketing hacks that you can do to get people to engage with your brand and ultimately buy your product.

We all face disasters in life. Sometimes when people have disasters, they don't embrace it as an opportunity. They don't move forward, and they let the disaster negatively define the rest of their lives. However, this doesn't have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster transformed his life for the better.

Accountability in sales is crucial, yet it's often neglected. We're all great at finding excuses. We can always find outside forces to back up our struggles. But who do excuses ultimately serve? In the end, excuses only hurt the people making them. We have to look at ourselves, and how we can take responsibility and put ourselves in the right position, and sales managers have to help their sales team get there. Mark Keating, interviewed by John Golden, explores this topic.

95% of business don't know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden.

No matter the discipline, you want to be effective. If what you're doing isn't effective, or moving you closer to your ultimate goal, there's absolutely no reason to continue doing it. The struggle for salespeople becomes measuring sales effectiveness. It's not as easy as counting calls or totaling revenue. It's important to break down the process and analyze your performance at each step. John Golden interviews Anthony Stears on how to measure sales effectiveness with assistance from a CRM software.

If you ask most people about the core values of the company that they currently work for, they either don't know the core values. Or, if they do know them, they aren't integrated succinctly into the company culture and aren't taken seriously. The digital world has had a significant influence on the way that company culture and core values are adopted, or not adopted. Eve Mayer talks culture in a digital world with John Golden.

Being an expert salesperson is a choice. You must position yourself as an expert salesperson, and be intentional about making decisions that will help you rise to the top. However, not many people go after this top level of competition. If you intend to excel to the top of your field, Douglas Kruger has insider advice to share with you. Kruger discusses how to become an expert salesperson in this expert sales interview hosted by John Golden. 

Technological advances in the sales world have been mostly positive thus far, but many salespeople fear their ability to stay relevant in the digital age.  The dystopian fears of technology replacing salespeople are far from accurate, though. Technology won't replace salespeople, but they do need to remake themselves to succeed in a technology-driven future. John Barrows, interviewed by John Golden, gives critical insights into how salespeople can excel in this technological revolution.