B2b Marketing Podcast

CMO Sarah Roberts joins David Rowlands, Head of Content, for a journey into the world of rebranding. She walks through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about the past and the future, or the significance of cross-company collaboration and employee engagement. She also touches on the beginning steps you need to take, how to find your purpose (spoiler alert: it isn’t what everyone else is doing) and why launching your rebrand is only the start of the hard work.

The countdown to Ignite London has begun! With just a few days to go until the biggest B2B event of the year, CogniClick’s CRO and Co-Founder, Helen Kensett, for an exclusive look at her roundtable on unblocking the funnel. Hosted by David Rowlands, Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more. Join Helen at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon/tickets

We’re just a week to go until the biggest B2B marketing event of the year, Ignite London. Jake Potter, Head of Social Media at Colt Technology Services and Pride in London, joins the lineup of B2B innovators and game changers speaking this year. In the run up to his session, he sits down with Head of Content David Rowlands for a deep dive into all things social media. They explore nailing TikTok as a channel, why it’s time to forget ‘business-to-business’ and think about your people, showing more of your personality online, and why Pride isn’t just the 30 days of June. Join Jake at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/i

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold. He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but surpass them. Want to learn more from Merkle on how to win the c-suite of tomorrow? Join us at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with excl

Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey. In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and unveiling how to win big. The pair also explore how to prove the value of marketing, the issue around sales and marketing alignment, why precision matters, and much more. Join Antonia at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive di

Catherine de la Poer, Performance Expert at The Achieve Institute and Ignite London strategy & leadership speaker, is asking the question on everyone’s mind: what experiences can you create to maximise productivity and performance? Catherine sits down with David Rowlands, Head of Content at B2B Marketing, for an exclusive look into her Ignite London session on elevating and scaling performance. The pair discuss how to define performance, why leaders learning to manage their emotions is the biggest opportunity for organisations, and the importance of embedding a learning culture. Want to unlock the full secrets to success? Join Catherine at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off

If anyone knows how to create a stellar community, it’s Charles Thiede. The Co-Founder and CEO of community SaaS platform, Zapnito, joins B2B Marketing’s Deputy Editor, Lucy Gillman, to reveal all the secrets to success. They discuss why success starts with your values and people, how to nail advocacy, why a successful community is an ever-evolving one, and what the future tech landscape means for B2B marketers. Want to see first hand what a successful community looks like? Check out Propolis – the global community intelligence platform where B2B marketers come together to access intelligence, connect with independent experts and peers for bespoke support, and unlock actionable content and resources to help them develop and succeed. Take your marketing to the next level here: https://www.b2bmarketing.net/propolis/

Ignite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators and game changers. In the run up to the event, Deloitte Digital’s Chief Disruptor Ed Greig joins David Rowlands, Head of Content, for an exclusive preview of his session. He discusses why AI isn’t a magic bullet (you can’t be given Usain Bolt’s shoes and expect to run as well, right?), getting to the ‘oh sh*t’ moment, why collaboration is key and how to fall in love with the problem, not the solution. Join Ed at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon

Sharing is caring, sales and marketing. We all know we should be doing more to better understand our customers, market, and competitors. But you’re not making full use of that knowledge if you don’t share this across your entire organisation. On this week’s ep, we’re taking a deep dive into democratising intelligence with Just Global’s VP Strategy, Jacob Golding. Hosted by Lucy Gillman, Deputy Editor at B2B Marketing, this episode will walk you through everything you need to know, from the benefits and the steps to implement it, to what reporting looks like and how things change on a global scale.

Want to take your company to the next level but don’t know where to start? Never fear – Realm B2B’s Izzie Rivers joins David Rowlands, Head of Content at B2B Marketing, to unveil all. The pair discuss why restrictions power creativity, the importance of hiring from within, and, perhaps most importantly, the five macro strategies currently being deployed by forward-thinking companies. To download your definitive guide to the UK agency landscape, make sure you check out the UK Agencies Benchmarking Report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/b2b-marketing-uk-agencies-benchmarking-report-2023?&utm_source=editorial&utm_medium=cta&utm_campaign=uk_abmr&utm_term=episode_104:_becoming_a_forward-thinking_company_with_izzie_rivers And if you’re State-side, stay tuned for the US publication!

If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you can’t, you’re operating blindly, and aren’t seeing the full picture of your hard work. Just Global’s Emilie Lee, EVP global analytics, and Ritesh Patel, director of analytics, join B2B Marketing’s Lucy Gillman for the who, what and why of an integrated measurement strategy. They discuss how to start with goals, the importance of building trust and clarity, getting your team singing off the same hymn sheet and unlocking inspirational insights.

Out with the old and in with the new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market strategy. They join Ignite USA Co-Host, Katie Martell, to explain how you can take the next big step through a Converged Growth Lens. In this episode, they explore why sales and marketing alignment might actually be unattainable, the Balkanization of customer data, and much, much more. To find out more about taking your GTM strategy to the next level, make sure you attend Adam and Martin’s session at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_102:_how_to_transform_your_go-to-market_strategy Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, i

In the run up to Ignite USA, Gravity Global’s Global Brand Insights Director, Steve Cheliotis, joins co-host Katie Martell for a sneak peak into their keynote session on driving sustained growth. The pair discuss what Gravity’s Fame, Admiration and Belief (F.A.B.) means for you, how to be strategy-led but data-informed, setting aside the ‘convenient’ marketing and how to adopt an always on approach for maximum momentum. To find out more insights from industry leaders, make sure you secure your spot at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=podcast&utm_term=episode_101:_driving_sustained_growth_with_steve_cheliotis Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and

We’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO. The pair take stock of how we and the wider industry have changed since the early noughties. They look at how to take a business from a magazine to the go-to community intelligence platform and why Propolis is the culmination of 20 years of hard work and know-how. To find out more about Propolis and the mine of exclusive content, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_100:_celebrating_20_years_of_b2b_marketing If you haven’t already, make sure you secure your spot to Ignite London – the biggest event on all things B2B. Over two days you’ll be inspired by B2B pioneers and game changers through workshops, roundtables, training courses and more. Grab your spot here: https://ev

How can you tell stories that actually matter? That resonate with your audience? Avery Dennison’s VP Marketing joins David Rowlands, Head of Content at B2B Marketing, to lift the lid on all. They discuss the power in taking risks and going rogue, why constraints birth creativity, why it’s not all about you, and how to find your own story. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_99:_telling_powerful_stories_with_rana_sidahmed Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.

Influencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley Zeckman, influencers can take your marketing efforts to the next level – without breaking the bank. She joins Katie Martell, co-host at Ignite USA, to unpack why you need to get serious about influencer marketing. They discuss what getting it right (and wrong) looks like, how to bring influencers into the mix, and much more. To find out more about influencer marketing, Ashley will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_98:_making_the_case_for_influencer_marketing_with_ashley_zeckman Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Joi

What does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing activities? Can you even measure brand? David Rowlands, Head of Content at B2B Marketing, puts all these questions and more to Dan O’Hara, Marketing Director at DEMICA as they explore his journey there. They tackle creating ‘stop the scroll’ worthy content, how to tie your hard work back to revenue, translating your brand purpose to your audience, and much more. Want to attend the most prestigious night in B2B and get your work in front of the entire industry? Make sure you check out the B2B Marketing Awards. Hurry, submissions close on 16th June: https://www.b2bawards.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=awards&utm_term=episode_97:_how_to_build_your_dream_function_from_the_ground_up_with_dan_o%E2%80%99hara

Set aside the fruit bowls, the morning yoga, and bring your dog to work schemes. If you really want to create an attractive workplace and keep your staff, you need to have the systems and structures in place to foster belonging. DDS Dobson-Smith, Chief People Officer at Just Global, and Lucy Gillman, Deputy Editor at B2B Marketing, take a deep dive into how you can do just that. They discuss the ‘Great Realisation’ during Covid, why diversity and inclusion are pillars of belonging, the importance of having leaders worth following, surviving high school, and why we could always use a bit more kindness at work. To find out more about You Can Be Yourself Here, click here: https://www.amazon.co.uk/You-Can-Yourself-Here-Workplaces/dp/1544526547 And for Leadership is a Behaviour Not a Title, click here: https://www.amazon.co.uk/Leadership-Behavior-Not-Title-Following-ebook/dp/B0BDJ6N4Q6

Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid strategy to evaluate your PR efforts, you’re wasting your hard work. They join Lucy Gillman, deputy editor at B2B Marketing, for a deep dive into how you can measure PR. The trio explore the importance of a goal-centric approach, why getting your team on the same page starts with listening and understanding, why the metrics you’re using may not be working, and how to paint a holistic picture of how your PR efforts are performing. To find out more about B2B PR for Growth, click here: https://www.b2bmarketing.net/en-gb/resources/news/news-recent-research-sheds-light-state-pr-b2b?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_pr_for_growth&utm_term=episode_95:_a_deep_dive_into_measuring_pr_with_champion_communications And make sure you check out all our other episodes on PR in B2B with Champion!

Covid-19, the cost of living crisis, budget cuts, instability in the geopolitical landscape. The list of challenges we face at home and at work goes on, and on, and on. Let’s face it, we’re tired. And we need some guidance on how to navigate these ever-changing challenges from the best in class. That’s precisely what we’re discussing with Cara O’Nions, global marketing and communications director at Euromonitor International. She joins David Rowlands, head of content at B2B Marketing, to discuss all, from how to move away from being seen as a cost-centre to a growth-driver and demonstrating the value of marketing to the board, to getting buy-in for brand and forging a durable name for yourself as an organisation. To find out more about recalibrating marketing sales to drive success in a challenging economy, check out our mine of technical content on Propolis – B2B Marketing’s exclusive community intelligence platform: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta