#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jim Heininger talks with Jason Barnard about mastering the three R's of brand evolution. Mastering Strategic Brand Evolution! Jim Heininger, Founder and Principal of Rebranding Experts, reveals the critical differences between brand refresh, repositioning, and complete rebranding that every business leader must understand. Learn how successful companies navigate these transformations, from quick visual updates to comprehensive identity changes. Discover why CEOs must drive rebranding initiatives and how digital presence impacts modern brand transitions. This episode provides practical insights about managing timelines, trademark challenges, and stakeholder engagement while maintaining business momentum through strategic brand evolution. What you’ll learn from Jim Heininger This episode was recorded live on video February 11th 2025 https://youtube.com/live/UbQV9MUzTpY Links to pieces of content relevant to this topic:Website: https://www.rebrandingexperts.com/Twitter: @RebrandExpertsLinkedIn:

Judy Morgan DVM talks with Jason Barnard about building success in a niche industry. Building a Legacy in a Niche Market! Judy Morgan DVM, entrepreneur and Holistic Veterinarian, reveals how she transformed traditional veterinary medicine into a thriving holistic pet wellness empire. Through books, speaking engagements, and strategic content, she built trust in the emerging field of holistic veterinary care. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity. Her story demonstrates how passion, authenticity, and strategic brand building can create a sustainable family legacy that revolutionizes an industry. What you’ll learn from Judy Morgan DVM This episode was recorded live on video February 4th 2025 https://youtube.com/live/uCm-Om8fbY4 Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.

Matt Raad talks with Jason Barnard about the double exit. Building Digital Assets with Smart Exits! Matt Raad, CEO of eBusiness Institute and Website Investor, reveals proven strategies for acquiring, growing, and selling websites. Drawing from 30 years of experience in buying and selling companies worth up to $20 million, Matt shares his double exit approach, combining business asset sales with seamless personal brand transitions. Learn how to identify undervalued digital properties, transform them into profitable assets, and execute successful exits while preserving brand value. This episode shows entrepreneurs how to build valuable online portfolios and master the art of transitioning personal brand-based businesses to new ownership. What you’ll learn from Matt Raad This episode was recorded live on video January 28th 2025 https://youtube.com/live/9hkrffVZ0N4 Links to pieces of content relevant to this topic: https://www.linkedin.com/in/matt-raad/recent-activity/all/Matt Raad The event

Sameer Somal talks with Jason Barnard about building trust in the digital age. Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. Sameer leads client engagements focused on digital transformation, risk management, and technology development. Sameer talks about building trust in the digital age, with a focus on managing personal brands and handling both good and bad press. He explains the comprehensive process his company uses to manage and repair digital reputations, including reputation assessment, roadmap creation, and content analysis. He also discussed how ChatGPT and other AI tools have impacted his practice emphasizing the need for authentic and high-quality content. Learn practical strategies for building trust across different search verticals such as Google News, Google Videos, and general search results. If you’re a business leader seeking to protect and enhance your digital presence while creating authentic, lasting impressions online, this is defini

Ashish Fernando talks with Jason Barnard about AI innovation in global education. Transforming Global Education Access! Ashish Fernando, CEO and Founder of iSchoolConnect and EDMO, shares his journey from securing a full MBA scholarship to building an AI-powered platform that helps millions of students pursue international education. After experiencing the challenges of applying to US universities firsthand, Ashish turned his viral YouTube success into a mission-driven business. In this episode, he reveals how persistence and customer-focused innovation helped him overcome investor skepticism to create a profitable edtech venture. Learn how iSchoolConnect evolved from a simple idea to a sophisticated platform processing over 20 million student inquiries annually. Discover practical insights about building sustainable growth while maintaining profitability in the competitive education technology sector. What you’ll learn from Ashish Fernando This episode was recorded live on video January 14th 2025

John T. Hewitt talks with Jason Barnard about how to create raving fans for your business. Creating Raving Fans! John T. Hewitt, the founder of Liberty Tax Service and CEO of Loyalty Brands, shares powerful insights on building exceptional customer service and creating loyal brand advocates. Drawing from his 55 years of experience building billion-dollar companies, John reveals why traditional customer satisfaction isn't enough and how to transform customers into raving fans. Learn why personalization matters in customer service and discover practical strategies for measuring and achieving customer delight. This episode shows business leaders how to build sustainable growth through outstanding service and strategic customer engagement. What you’ll learn from John T. Hewitt This episode was recorded live on video January 7th 2025 https://youtube.com/live/fZnaTwCPWoQ Links to pieces of content relevant to this topic: https://www.youtube.com/@loyaltybrandsJohn T. Hewitt The event is 100% free

Gui Costin talks with Jason Barnard about helping investment firms thrive. What you’ll learn from Gui Costin This episode was recorded live on video December 31st 2024 https://youtube.com/live/I8vZdC6CCvw Links to pieces of content relevant to this topic:Gui Costin The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

Steven Rothberg talks with Jason Barnard about scaling a million-user career platform. What you’ll learn from Steven Rothberg This episode was recorded live on video December 24th 2024 https://youtube.com/live/0-npL98nL54 Links to pieces of content relevant to this topic:https://gybwp.com/guest/steven-rothberghttps://wrkdefined.com/person/steven-rothberghttps://moneyinc.com/steven-rothberg-shares-the-secret-to-collegerecruiter-coms-business-longevity/Steven Rothberg The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

Kevin Koym talks with Jason Barnard about impact through innovation. Kevin Koym is the CEO and Founder of Tech Ranch, a venture accelerator for early-stage technology companies. He shares deep insights from his journey supporting over 6,500 entrepreneurs across 42+ countries. Kevin highlights the importance of vision-driven leadership, the role of community support in fostering innovation, and the critical need for durable, cross-cultural collaborations. He also discusses how disruptive innovation can drive positive global change. Discover how strong, lasting networks are incredibly important for entrepreneurs navigating today's fast-changing world. Learn how working together across borders can help solve some of the world's biggest problems. What you’ll learn from Kevin Koym 00:00 Kevin Koym and Jason Barnard 01:03 What Does Kalicube Specialize in? 01:15 Why Can’t Google Categorize Kevin Koym? 02:16 How Long Did Kevin Koym Manage to Move His Google Map Pin? 07:03 What is the Meani

Yoni Kozminski talks with Jason Barnard about building elite remote teams for startup success. Yoni Kozminski is a Co-Founder and CEO of MultiplyMii - an expert recruitment for the top 1% of Philippines-based talent and Escala - a boutique process improvement management, specializing in SOPs, organizational strategy, and project management tool integration. Yoni Kozminski shares proven strategies for hiring and managing top global talent. He shares his expertise, specifically focusing on his experiences with Filipino talent, highlighting the cost benefits, high education levels, and motivation of workers in the Philippines. oni also highlights the challenges, such as cultural differences and turnover, and provides practical tips for overcoming them. Learn how to maintain team motivation even without physical office spaces and find out why clear expectations and preparation are crucial for remote success. This is a compelling conversation for entrepreneurs ready to expand their global workforce. Wh

Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers. Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®. Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness. Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch epi

Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI. Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI. Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI. From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalt

Scott Duffy talks with Jason Barnard about the importance of personal and corporate branding. What you’ll learn from Scott Duffy This episode was recorded live on video November 19th 2024 https://youtube.com/live/n56VpMb_gOg Links to pieces of content relevant to this topic:Scott Duffy The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

Bob Gentle talks with Jason Barnard about the personal brand business roadmap. This episode was recorded live on video November 12th 2024 https://youtube.com/live/JBbliyzSseQ Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.

Jonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye. Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years. JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in customer experience, and why exceptional service can compensate for an evolving product. He emphasizes the need to master the strategic sequence of Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People to create a business that naturally attracts top talent and drives sustainable growth. Get ready for an unconventional take on scaling

Chase Neely talks with Jason Barnard about is your personal brand killing your business? This episode was recorded live on video June 18th 2024.

Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce. This episode was recorded live on video June 11th 2024.

Jes Scholz talks with Jason Barnard about mastering SEO strategy in Google's Gemini era. This episode was recorded live on video June 4th 2024.

Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose. This episode was recorded live on video May 28th 2024.

Tom Amitay talks with Jason Barnard about authentic content is more than a buzzword. This episode was recorded live on video May 21st 2024.