The P.t. Entrepreneur Podcast

I brought on my buddy Jerred Moon to demystify Facebook ads, and he dropped some serious knowledge. The biggest mindset shift? Treat Facebook like an employee that you expect a return from. We get into the nitty-gritty of why you need to give ads a 90-day cycle to work and why starting with content and retargeting is the smartest way to build your brand without just burning cash.

I see so many PTs getting bogged down trying to do everything themselves, especially with tech stuff like building funnels or websites. You have to realize what your time is worth. If you can make $100 seeing a patient, why would you spend 30 hours on a task you could pay an expert $500 to do in 10? The key to growth isn't learning to do everything, it's learning who can do it for you so you can focus on what you do best.

As 2018 wraps up, I wanted to share the top 8 lessons I learned this year that really moved the needle for our business. From realizing the cash model is more viable than ever to understanding that "not marketing" is nothing to be proud of, these are the takeaways that will help you crush it in the new year. It's all about building relationships, investing in yourself, and focusing on what truly gives you energy.

I hear it all the time: "I'm not worth $200 an hour," or "My clients can't afford that." This is a mindset problem, not a market problem. You're not selling an hour of your time; you're selling a solution to a massive problem in someone's life. When you shift your perspective to the value of the outcome you provide, you'll realize you're worth every penny and more.

I got to chat with Teddy Willsey, a PT who's absolutely mastered the hybrid performance model and built an Instagram following of over 500,000 people. He breaks down how he went from zero PT clients for three months to building a thriving cash practice inside a gym. His story shows the power of niching down, building a strong local presence, and leveraging social proof to become the go-to expert in your area.

Ever feel like your follow-up emails are falling flat? It's probably because your messaging is off. I learned a simple but powerful framework that breaks follow-ups into three types: emotional, logical, and scarcity. When you learn to weave these three messages together, you'll see your conversion rates go way up because you're hitting all the right buttons.