Thrive | The Agency Scaler Podcast

On this episode of THRIVE — sponsored by Workamajig — Kelly and Debra Sunderland discuss what conscious leadership is and why more creative agency owners are waking up to it right now.Debra Sunderland and I cover these points and more:how deep inner work translates into conscious leadership;what conscious leadership is and how is it shows up;how we move away from excellence, which is killing us, into genius;tools you can use to help you come back to your center.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ CONNECT WITH DEBRA SUNDERLAND:Sunderland CoachingLinkedInTwitterInstagramConscious LeadersCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwit

On this episode of THRIVE — sponsored by Workamajig — Kelly and Jennifer Briggs discuss how creative firms can use employee stock ownership plans (ESOPs) or co-ops as a business model, both demonstrating equity and planning for succession.Jennifer Briggs and I cover these points and more:the basics of an Employee Stock Ownership Plan;how employee ownership can show up in a brand’s relationship with their customers;the impact that an ESOP’s brand strategy can have on the growth of the company;examples and resources to help creative firms decide what will work best for them.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ CONNECT WITH JENNIFER BRIG

On this episode of THRIVE — sponsored by Workamajig — Kelly and Iris Shoor talk shop about how Oribi takes the guesswork out of customer journey analytics and campaign attribution to help agencies improve performance and retain clients. oribi.io/thrive: 7-day free trial + Get 20% off your first 3 months using code THRIVE at checkoutIris Shoor and I cover these points and more:As marketers, we want the ability to be more agile in the work that we do;How Oribi allows you to improve the customer journey without needing developers;Existing and planned integrations with marketing tools for a better attribution overview;Retaining your clients by better understanding (and converting) their customers.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I love hearing your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the p

On this episode of THRIVE — sponsored by Workamajig — Kelly and Juan Cortés discuss how creative and technology agency owners typically think about diversity and inclusion as it relates to attracting and retaining team members, but there are many other opportunities for us to create conscious inclusion.Juan Cortés and I cover these points and more:How we can educate ourselves about those around us who are different than us;What we mean when we say “conscious inclusion”;Larger ethical and business reasons to consider focusing on conscious inclusion;Ways that smaller agencies can still create ERGs that work for their company;Impacts of conscious leadership in AI and machine learning.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast whe

On this landmark episode of THRIVE — sponsored by Workamajig — Kelly and Mo Gawdat discuss how and why slowing down actually allows you to get further in both your life and agency.Mo Gawdat and I cover these points and more:That happiness is actually highly predictable and can be summarized in an equation;How grief can catapult us into creating change for the world around us;What slowing down means for your life and all aspects of the way you want to live;The power of slowing down and examples that prove this.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH MO GAWDAT:Solve for HappySlo Mo PodcastCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Charlotte Ellis Maldari discuss how creative agencies can demonstrate to prospects that they are the best choice, as opposed to being held back by peer comparison.Charlotte and I cover these points and more:Where fear and self-limiting beliefs truly come from;The benefits of running a smaller agency and how you can;How to establish boundaries with prospects from the onset. Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH CHARLOTTE ELLIS MALDARI:Kafeen ClubFacebookInstagramLinkedInCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business.Lee McKnight Jr. and I cover these points and more:Examples of follow-up email that tend to be problematic; Specific ways that work to establish rapport, build trust, and add value; Whether or not it’s worth building trust at the top of the sales funnel;How to reframe your follow-up (and scarcity) mindset.Examples of ways to follow-up that don’t include “checking in”:Don’t always sell in your email. Share value instead.Snail MailPersonalized Video Demo (video or screenshare)LinkedIn Voice MemoHave a book shipped to their homeShare a relevant blog post or podcast episodeBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways

On this episode of THRIVE — sponsored by Workamajig — Kelly and  Chip Griffin discuss how intentionally building your agency leads to more personal happiness and more business growth. Chip Griffin and I cover these points and more:What each agency owner wants from their business is very different;Fundamentally, you learn more from your failure than from your success;Set your intentions with the AIM-GET FrameworkBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH CHIP GRIFFIN:TwitterLinkedInSmall Agency Growth AllianceCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Barbara Mutedzi discuss where to begin on the journey toward self-awareness, and how healing allows you to become a more effective leader.Barbara Mutedzi and I cover these points and more:How blind spots invite us to increase self-awarenessThe power of trusting our own intuition in businessWays to start healing historical trauma that’s impacting your personal and professional growthBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH BARBARA MUTEDZI:LinkedInTwitterInstagramDesign Your Life FoundationCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ty  Fujimura, Founder of Cantilever, discuss breaking out of your own mental model to relinquish control and start trusting your team.Ty Fujimura and I cover these points and more:The reality between what we view as ‘a successful agency’ and what goes on behind the scenes;Ways in which we sabotage ourselves by not pricing our worth and the value we provide to our clients;Benefits to individual team members when we trust and empower them.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH TY FUJIMURA:LinkedInTwitterInstagramCantileverCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader.Maggie and I cover these points and more:The issue with one-size-fits-all growth courses geared toward agency ownersThe myth that we have to offer a full suite of services in order to get businessThe importance of advocating for yourself and designing the business you wantBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH MAGGIE PATTERSON:FacebookInstagramScoop StudiosCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Madeline Pratt discuss how we, as business owners and leaders, can create a company that is aligned with our greater purpose and the equity we want to see in the world.Madeline and I cover these points and more:Why now is the right time for business owners to bring forth their true brand;Making your mark in a way that’s differentiated — and doing that from a place of authenticity;Examples of how we might embody the purpose and equity we want to see.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH MADELINE PRATT:Fearless FoundryLinkedInInstagramTwitterCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity. Liston and I cover these points and more:There are so many ways to amplify your visibility and add to the top of your funnelDiversifying your marketing with podcasts, networking, and paid advertisingIntegrity in sales and creating content is the keyBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH LISTON WITHERILL:Serve Don’t SellLinkedInTwitterCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Rachel Renock, CEO and Co-Founder of Wethos, discuss strategic ways that creative leaders can work to dismantle toxicity within their organizations.Rachel and I cover these points and more:what fueled the desire to dismantle workplace toxicityhow agency owners can address their own potential to perpetuate cultural toxicityconcrete examples of what effective conscious leadership looks likeBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH RACHEL RENOCK:LinkedInTwitterInstagramWethosCONNECT WITH KELLY CAMPBELLLinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work.Sophia and I cover these points and more:The pros and cons of RFPs and how they can be a necessary evil depending on vertical specialization;Sophia shares her recent experience in landing a top brand by using the proposal as a game;It’s okay to push back during the RFP process by asking for a conversation or letting the company know why you’re declining to respond.Be sure to tune in to other episodes of THRIVE to learn how to become a conscious leader, grow your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen

On this episode of THRIVE — sponsored by Workamajig — Kelly and Hilarie Viener discuss how to successfully pivot toward purpose. They share their own stories on how to look inward, discover your purpose, and embrace it in all aspects of your life and legacy.Hilarie and I cover these points and more:What was fulfilling to you as a leader 5 or 10 years ago may not be what’s fulfilling to you now;How to figure out what makes you happiest and how to hone in on those in order to live a fulfilling, purpose-driven life;The differences and similarities between for-profit and non-profit business models.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.CONNECT WITH HILARIE VIENER:LinkedInGenius 100 WebsiteViener & Partn

On this episode of THRIVE — sponsored by Workamajig — Kelly and Tina Greenbaum, author of Mastery Under Pressure, uncover why fear is our greatest teacher. For creative leaders in particular, they share tools to initiate relaxation and to increase the probability of desired outcomes.

 On this episode of THRIVE — sponsored by Workamajig — Kelly and fellow agency growth consultant, Jeff Meade focus on what will be most important for agency leaders to think about as we head into a new year. 

The post EP 86: How Deep Listening Led to a Successful Pivot, with Marcel Petitpas appeared first on Kelly Campbell.

The post EP 85: Beyond Objectives and Key Results, with Wendy Nguyen appeared first on Kelly Campbell.