American Institute Of Cpas - Personal Financial Planning (pfp)

In this episode, Cary Sinnett sits down with Dr. Brianne Smith to explore how CPAs can turn tax work into fully integrated personal financial planning. Drawing on decades of experience leading both a CPA firm and an advisory practice, Brianne breaks down what really changes when you move beyond compliance and step into ongoing client relationships. They unpack the real barriers holding professionals back, how the PFS credential accelerates the shift, and why the future belongs to advisors who can connect tax and planning into one seamless client experience. Key answers you'll get: How can financial planning shift from an add-on to a core part of a CPA's value proposition? What is one of the pricing models that can reshape both client behavior and advisor relationships?  What practical first steps could a CPA take to integrate planning without disrupting their existing practice?  AICPA resources: Pathways to Practicing Personal Financial Planning Checklist: Building a PFP business Analysis of a Tax Return

This is a pivotal moment for CPA financial planners. In this episode, Leonard Wright joins Cary to break down why the convergence of tax, technology, and client expectations is accelerating the shift toward integrated financial planning. They explore how AI is reshaping compliance, why tax is the natural gateway to deeper planning conversations, and what the PFP movement means for firms of all sizes. Leonard also shares the work happening behind the scenes at the AICPA, from global fiduciary standards to the evolution of financial planning frameworks and offers a clear call to action for CPAs ready to expand their role and impact. Key Questions Answered: What are the best firms doing differently that others still haven't figured out? Why do so many clients say, "I wish my CPA would go further," and what does "further" actually look like? What actually changes when you move from giving answers to guiding decisions? If you started over today, how would you build financial planning into your practice from day o

Your client's kid just signed a D1 scholarship and an NIL deal. Now what? In this episode, Cary Sinnett sits down with Cameron Caprio, CPA/PFS and Founder of Venture Multi-Family Office, to unpack one of the fastest-growing planning challenges in the profession: helping young athletes (and their families) manage sudden, complex wealth before it slips through their fingers. The numbers are staggering. The NIL market is projected to top $2.5 billion in 2026. Yet 60% of former NBA players are reportedly broke within two years of retirement. The opportunity and the urgency couldn't be clearer. You'll hear Cameron and Cary dig into: What NIL actually is and why it's exploding The ideal advisory team for a rising athlete client How to build values-based plans that outlast the contract Why "self-limiting liquidity" might be the smartest move you make The behavioral risks that sink even the biggest payday Whether your client is an NIL athlete, a founder closing a liquidity event, or a spouse inheriting life-changin

Financial literacy is not just a client issue; it is a national opportunity for CPA financial planners to lead. With only half of Americans understanding basic financial principles and many households living paycheck to paycheck, the profession is uniquely positioned to step beyond the conference room and into classrooms, community groups, and public conversations. In this episode, host Cary Sinnett discusses with Julia Bush how CPAs can turn technical expertise into measurable impact. Julia explains why financial literacy remains one of the most critical life skills Americans are often expected to "teach themselves" and why that model continues to fall short, particularly for students. While 30 states now require personal finance education in high schools, funding and implementation gaps persist. The conversation explores: The behavioral gap between knowing and doing in personal finance Why accountability and small actionable steps matter How CPAs can partner with schools, nonprofits, and community groups

What is really happening with the PFS? In this episode, Cary Sinnett talks with Matt Kidd, Chair of the AICPA PFS Credential Committee, about the modernization of the PFS Credential, including updating the PFS experienced exam, building the PFP Champions program, expanding avenues to earn the PFS Credential like the PFS Live workshop, growing the visibility of the PFS credential nationwide by highlighting CPA/PFS Financial Planners. They discuss why tax is becoming the gravitational center of financial planning, how CPA financial planners are uniquely positioned to deliver integrated advice, and what both seasoned CPAs and the next generation should understand about the power of adding the PFS. Top Takeaways •    The PFS exam and Body of Knowledge are being updated to reflect real-world, tax-integrated planning. •    CPA financial planners have a structural advantage in delivering holistic advice. •    Raising awareness starts with proudly displaying the CPA/PFS credential. PFS Resources: •    PFS Credential

Trump Accounts are here, and they come with a mix of opportunity and complexity. In this episode, Cary Sinnett (PFP Podcast) and April Walker (Tax Odyssey) team up with Sebrina Ivey, CPA/PFS, to break down the key rules and planning implications CPA Financial Planners need to understand. What's covered: ·       What Trump Accounts are and how they differ from 529s, UTMA/UGMA, and ABLE accounts ·       The contribution, investment, and trustee rules during the "growth period" ·       Key decisions at age 18, and how estate and tax planning converge ·       How to compare Trump Accounts with traditional irrevocable trusts ·       Planning actions to consider before the tax-free window closes If you're advising families, this is one account structure you can't afford to overlook.  AICPA Resources: ·       Trump Accounts under Sec. 530A — Timeline and insights ·       IRS Form 4547 ·       IRS Notice 2025-68 ·       Planning for tax changes This episode is brought to you by the AICPA's Pers

Non-grantor trusts are stepping into the spotlight, not for estate tax, but for income tax planning. In this episode, Cary Sinnett sits down with tax expert Bob Keebler to explore how the One Big Beautiful Act (H.R.1) reshapes the planning landscape. You'll hear how you can use trusts to reclaim lost SALT deductions, stack §199A benefits, shift income across generations, and even layer in QSBS exemptions. If your clients are hitting phaseouts or facing high state taxes, this episode delivers advanced strategies to optimize their tax position now and into the future. Non-Grantor Trusts: Keebler explains how trust structures can sidestep phaseouts and help clients reclaim deductions previously lost due to high AGI. The "Tax Trifecta Trust" Explained: Learn how to stack SALT deductions, layer multiple §199A deductions, and shift income strategically using non-grantor trust planning. Five Strategies You Can Use Today Income shifting to lower-bracket heirs Stacking SALT deductions across multiple trusts Bo

Busy season does not have to define a CPA's entire year. In this episode of the AICPA Personal Financial Planning Podcast, Cary Sinnett sits down with Deb Meyer, CPA and founder of WorthyNest, to discuss her path from tax compliance to integrated financial planning. Deb shares why she merged her CPA firm and RIA, how advisory services changed her client relationships, and what CPAs should realistically expect when adding financial planning to their practice. The conversation covers leadership, delegation, client trust, pricing evolution, and the personal motivations behind making the shift. This episode is a must-listen for CPAs exploring advisory services and looking to create more sustainable, value-driven practices. Podcast episode takeaways: Advisory integration improves both efficiency and client experience. Bringing tax, accounting, and financial planning under one roof reduces friction, streamlines workflows, and allows CPAs to serve clients more holistically rather than in disconnected silos. Cl

Host Cary Sinnett is joined by Dr. Brianne Smith, a PFP practitioner, CPA firm owner, and accounting professor at Auburn University, for a timely conversation on artificial intelligence in financial planning. Artificial intelligence is moving quickly into financial planning workflows, but not all "AI" tools are created equal. For CPA financial planners, the opportunity is significant: increased efficiency, deeper insights, and more client-centered communication. The risk lies in adopting technology without fully understanding what it does, how it works, and where human judgment must remain firmly in place. Explore with Dr. Brianne Smith how CPA financial planners can separate AI hype from real innovation and adopt emerging tools responsibly, with a clear focus on supervision, workflow integration, and maintaining client trust. What You'll Learn How to distinguish true AI from traditional automation and why that difference matters in practice Real-world examples of how AI is already enhancing docu

In this episode, host Cary Sinnett is joined by Jeff Levine, CPA, CFP, and nationally recognized tax planning thought leader, to examine one of the most persistent dilemmas in personal financial planning: the tension between income tax strategies and estate tax minimization. They explore why these two priorities often conflict and walk through practical examples CPA financial planners face when advising clients on gifting, step-up in basis, trust structures, and navigating compressed tax brackets. Jeff explains how changes to the federal estate tax exemption, evolving client priorities, and multi-generational considerations require a fresh look at long-standing estate planning techniques. Whether you are working with high net worth business owners or everyday clients with legacy concerns, this episode offers clear guidance on when to prioritize short-term tax efficiency, when to focus on long-term wealth transfer, and how to serve both goals when possible. Topics Covered: Why estate and income tax

What happens when technical excellence meets deep human empathy? In this episode, Carl Richards, CFP®, author of Your Money and creator of the famed "Sketch Guy" column in The New York Times, joins host Cary Sinnett to explore how CPA financial planners can foster trust through simplicity, storytelling, and purposeful conversation. Carl shares how sketches can cut through complexity, how planners can create space for real client understanding, and why listening with intention may be your most powerful technical skill. Whether you're coaching a client through uncertainty or explaining a nuanced tax strategy, Carl shows how precision with purpose is the future of trusted planning. You'll Learn in This Episode: Why financial planners are in the behavior change business Carl challenges CPA financial planners to see their role not just as experts, but as guides who help clients change the way they think and act with money. How technical precision with purpose can lead to greater outcomes Carl explai

Artificial intelligence is transforming how CPA financial planners approach research, analysis, and communication. In this episode, Chris Benson shares how he moved from curiosity to confident integration of AI in his daily practice. He explains how AI helps him generate first drafts of client communication, brainstorm planning strategies, and reduce research time from hours to minutes. Chris also provides a balanced perspective on data privacy, compliance risks, and how planners should evaluate new tools without getting distracted by every new release. Whether you are just beginning to explore AI or already incorporating it into your workflows, Chris's insights will help you find practical, responsible ways to harness the power of AI in your practice. Topics Covered How to begin experimenting with AI as a CPA financial planner The role of AI as a research assistant, communication partner, and brainstorming tool Time-saving examples from client questions, financial modeling, and planning scenar

Jimmy Williams, CPA/PFS, shares how the role of the CPA is evolving from compliance technician to holistic financial planner. In this episode, Jimmy and host Cary Sinnett explore how trust, technical excellence, and human connection are converging in a new era of planning, and why CPAs are uniquely positioned to lead it. ·       Learn how CPAs can step into their fullest potential as advisors. ·       Hear about the added value to your clients and to your practice. ·       Discover what's driving this shift—and what's holding some back. ·       Gain insight into delivering deeper value through personal connection. ·       Explore the future of the profession and how you can be part of it. AICPA Resources: Article:  Member perspectives: Get support with the PFP Section Article: Raising awareness of the importance of PFP through the CPA Exam Video: Use your client's tax return to provide valuable financial advice Upcoming event: Rise2040: Shaping the Future of Finance and Accounting Article: Sid Ke

Bob Keebler joins Cary Sinnett to unpack why this year-end is anything but routine.  With shifting tax thresholds and surprise penalties lurking under the surface, every decision matters more than ever.  This rapid-fire episode arms CPA financial planners with critical year-end strategies, from Roth conversions to trust distribution traps.  Don’t miss your chance to finish strong and plan ahead with confidence. AICPA Resources: Article:  Tax code changes: What H.R. 1 means for you and your clients Article: Tax Trifecta Trust after H.R. 1, known as the One Big Beautiful Bill Act Chart: PFP Tax Bracket Management Chart This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice.  Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these serv

Building wealth is one thing. Defining what wealth means is another. In this episode, Cary Sinnett sits down with Dr. Brian Portnoy, one of the world’s leading experts on the psychology of money, to explore why the future of financial advice isn’t just about technical expertise — it’s about emotional intelligence, perspective, and purpose. Brian unpacks his powerful concept of “funded contentment” — the idea that true wealth is the ability to live a meaningful life, not just grow a bigger balance sheet. He shares practical ways advisors can help clients escape the hedonic treadmill, have deeper conversations about what matters, and reframe financial planning around purpose before numbers. They also dive into how AI and technological disruption are reshaping the advisor’s role, pushing EQ skills like empathy, self-awareness, and connection to the forefront of practice. As the financial landscape evolves, the ability to understand and guide clients as humans, not just portfolios, is becoming a defining sk

When families look to CPA financial planners, they’re often asking more than just tax or investment questions. They want to know: Will my kids be ready when it’s their turn to inherit? In this episode, Cary Sinnett welcomes Mindy Kalinowski Earley, consultant to ultra-high-net-worth families and Chief Learning Officer at Family Office Exchange. With two decades of experience at the intersection of family dynamics and education, Mindy challenges planners to move beyond balance sheets and into legacy stewardship. Together, they explore: ·       Why preparing heirs is about purpose, values, and emotional intelligence—not just financial literacy. ·       How advisors can help design learning experiences that build resilience, trust, and stewardship across generations. ·       The hidden lessons families pass down through behavior and how advisors can help surface values more intentionally. ·       Practical ways to start the conversation about rising-generation education with clients. For CPA financial plan

When business owners skip exit planning, the fallout can be brutal; value lost, families divided, legacies diminished. But with the right strategy, an exit isn’t chaos, it’s a launchpad: valuations climb, transitions smooth out, and owners step confidently into their next chapter. In this episode of the AICPA Personal Financial Planning Podcast, host Cary Sinnett welcomes Daniel D. Meiklejohn, JD, CPA, PFS. With his rare combination of legal, tax, and financial planning expertise, Daniel helps business owners turn exits from reactive scrambles into deliberate successes, covering everything from succession and valuation to wealth transfer and legacy planning. Listeners will learn: · The #1 risks owners overlook before selling · Why building the right advisory team changes the outcome · How early planning boosts valuations (and reduces stress) · Where CPA financial planners fit into the exit conversation · Practical ways to help clients start planning today This episode is a must-listen for CPA financial planne

What happens when one overlooked detail turns a thoughtful estate plan into a multi-million-dollar tax disaster? In this episode of the AICPA Personal Financial Planning Podcast, nationally recognized tax and estate planning expert Bob Keebler joins Cary Sinnett to unpack the cautionary tale of Roland v. Commissioner. Despite well-crafted trusts and modest estates, a simple misstep in making the portability election led to the loss of $3.7 million in estate tax exemption. The case underscores the reality that “substantial compliance is not enough” when filing Form 706—and the reputational and financial risks that follow. You’ll learn: Why the IRS and courts denied the portability election—and what it means for practitioners. How valuation, appraisals, and strict filing compliance can make or break an estate. What CPA financial planners can do to collaborate effectively with attorneys and safeguard clients from hidden estate administration landmines. Practical risk management steps firms should adopt to preve

Jeff Levine joins us to break down one of the most surprising features of the new tax law: a brand-new type of deduction that could significantly change the way we think about AGI thresholds, phaseouts, and entity planning. In this episode, we unpack how the latest changes in the tax code are opening up advanced strategies for clients, and where financial planners need to stay sharp to avoid stealth cliffs and missed opportunities. Key Topics Covered: The new above-the-line deduction and who can benefit Planning around AGI phaseouts and stealth tax cliffs Leveraging non-grantor trusts for charitable and income planning Avoiding estate planning complacency amid exemption increases Rethinking entity structure in light of expanded QSBS rules Resources: Planning after tax changes Podcast: BBB Crossover Special A summary for tax planning This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who spe

The pipeline is aging—and the profession is feeling the pressure. But what if Gen Z isn’t just the next wave of talent, but the spark that transforms your practice? In this energizing episode, Cary Sinnett sits down with Sherron Permashwar, CPA and founder of The Modern Savvy CPA, to unpack why recruiting Gen Z isn’t just important—it’s essential. Sherron brings her insight as a 27-year CPA veteran with a digital-native following to explore: ·       What Gen Z really wants from a career in financial planning ·       How to move from a “hierarchy” mindset to a “community” culture ·       Why high schools and colleges are missing the mark—and how you can fill the gap ·       Content strategies CPA firms can use to build credibility and trust on TikTok, YouTube, and beyond ·       How purpose, flexibility, and mentorship drive Gen Z retention If you’re ready to future-proof your firm and attract the next generation of purpose-driven professionals, this episode is for you. Resources: Article: Mentoring