Marketing Money Podcast

Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile or brick and mortar based? With ATMs becoming smarter everyday, will the bank of the future affect staffing models as well as consumer […] The post Bank of the Future appeared first on Marketing Money Podcast.

Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps […] The post Cross Selling appeared first on Marketing Money Podcast.

Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and […] The post Surveys appeared first on Marketing Money Podcast.

What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for […] The post Role of the Marketer appeared first on Marketing Money Podcast.

See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite sports teams. From high school to the pros, there are a lot of advantages to tying your brand to folks’ passions in sports. In this podcast, the Marketing Money […] The post Sports Marketing appeared first on Marketing Money Podcast.

Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 3 appeared first on Marketing Money Podcast.

Marketing Money Podcast is back with John Diehl, Dick Pfister, and David Batrich. Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 2 appeared first on Marketing Money Podcast.

Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as John and Josh discuss what’s trending with the experts in these arenas. The post Wealth Management Pt. 1 appeared first on Marketing Money Podcast.

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal. In this Marketing […] The post Deposit Campaigns appeared first on Marketing Money Podcast.

Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not sure who can say the name so we just call it a big game bird) advertisements and discuss their thoughts on which ones were the winners and losers of the […] The post Superb Owl appeared first on Marketing Money Podcast.

It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast, the Marketing Money hosts discuss those pitches that are just reaching out to touch […] The post Business Jargon appeared first on Marketing Money Podcast.

Have you ever tried to put your brand under the influence?  No, it’s not something for which you need a designated driver. And although we could keep the puns going, we’re actually talking about social influencers. In this Marketing Money Podcast, we discuss social influencers, what and who they are, how to find them, and […] The post Social Influencers appeared first on Marketing Money Podcast.

Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?”  “Do you have the budget for one?”  “What can you accomplish internally versus externally?” “Do you need an agency for a one-off project or an […] The post Selecting the Right Marketing Agency appeared first on Marketing Money Podcast.

How many are too many?  How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department?  In this podcast, the Marketing Money team discusses all things in staffing your […] The post Staffing Your Bank Marketing Department appeared first on Marketing Money Podcast.

It’s that time of year again—budget season! That’s right, while your personal life revolves around trying to break for the holidays, your work life is knee-deep in trying to figure out how to budget for the next year, how you should divide your tactical allocations and just how much should you ask from management to […] The post Budgeting appeared first on Marketing Money Podcast.

What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today, with just an iPhone and proper lighting and sound equipment, many videos, especially for the Internet, can be produced quickly and inexpensively. However, know that if […] The post TV Advertising appeared first on Marketing Money Podcast.

Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix. The post Billboards appeared first on Marketing Money Podcast.

Listen in to the ABA Annual Convention The post ABA Annual Convention appeared first on Marketing Money Podcast.

While everyone seems to be focused on the digital transformation in marketing, the in-branch experience is still very important to your clients. In this podcast, the Marketing Money team explores various in-branch marketing opportunities and challenges, while discussing today’s modern bank branch. If you’ve been thinking about redesigning or updating your bank’s branch, this podcast […] The post In-Branch Marketing appeared first on Marketing Money Podcast.

The Marketing Money guys are everywhere—this time podcasting directly from the exhibition hall at the 2016 ABA Bank Marketing Conference in Nashville, Tennessee. This conference is the annual hub for bank CMOs, marketing directors, sales managers, financial services execs, and CEOs from across the country. It’s where they get together to talk about what’s next. […] The post Listen in to ABA appeared first on Marketing Money Podcast.