Marketing Money Podcast

Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed […] The post Episode 87 | What Can Banks Learn from ESPN? appeared first on Marketing Money Podcast.

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they […] The post Episode 86 | Not Another Disney Podcast appeared first on Marketing Money Podcast.

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading the marketing conversation with cash flow.  The post Episode 85 | The Best Opportunities Banks Have appeared first on Marketing Money Podcast.

It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward […] The post Episode 84 | 2019 ABA Bank Marketing Conference appeared first on Marketing Money Podcast.

Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees. Josh and John disagree. Incumbent banks have an incredible opportunity to surpass their peers in the current buy-or-get-bought world of banking. Listen as they discuss digital relevancy and take a surprisingly relevant sidebar into […] The post Episode 83 | Are Incumbent Banks Screwed? appeared first on Marketing Money Podcast.

Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and ask the question: If you’re going to change your name, why not go for something totally different from your competitors? The post Episode 82 | Can You Change Your Name? appeared first on Marketing Money Podcast.

If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how […] The post Episode 81 | ROI and Attribution appeared first on Marketing Money Podcast.

For this episode of the Marketing Money Podcast, Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship. The post Episode 80 | Finding the Right Agency appeared first on Marketing Money Podcast.

In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” author Roy H. Williams. They relate these advertising principles to the banking sphere, covering topics from SEO to budget allocation to marketing automation.  Advertising Simplified The post Episode 79 | 20 Things appeared first on Marketing Money Podcast.

Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of the bank data aggregation and artificial intelligence firm MX while attending the Financial Brand Forum. Listen up as they discuss how MX uses AI (assisted intelligence) to empower their […] The post Episode 78 | From Financial Brand with MX appeared first on Marketing Money Podcast.

In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty of thoughts on. Listen to this […] The post Episode 77 | Focus on Brand appeared first on Marketing Money Podcast.

On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as […] The post Episode 76 |Deep Dive in Digital Advertising appeared first on Marketing Money Podcast.

Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find […] The post Episode 75 |Sea of Sameness appeared first on Marketing Money Podcast.

Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely. Community banks don’t necessarily have to compete with Bank of America or the new BB&T-Suntrust megabank on proprietary technology—they […] The post Episode 74 | The Battle for Tech in Community Banks appeared first on Marketing Money Podcast.

Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out? How do they add value to your clients’ lives? Tune in to this week’s episode as Josh and […] The post Episode 73 | Banking Basics: Checking Accounts appeared first on Marketing Money Podcast.

In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market. The post Episode 72 | Massage the Messaging appeared first on Marketing Money Podcast.

Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience. The post Episode 71 | Relevance appeared first on Marketing Money Podcast.

On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots, talk about the principles it’s built on, and of course, manage to make our hosts feel really old. […] The post Episode 70 | Money Moves appeared first on Marketing Money Podcast.

Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atlanta Hawks. Eventually, Josh, John, and Drew dive into a captivating dialogue about how […] The post Episode 69 | Balancing Art vs Data with Drew Grossman appeared first on Marketing Money Podcast.

What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question. As this week’s Marketing Money guest, Devon shares a few stories from her time at the house of the mouse, […] The post Episode 68 | Preserving the Magic with Devon Hosford appeared first on Marketing Money Podcast.