The Complete Fitness Professional

Before you evolve into a Super Coach, you don’t know what you don’t know. If you have the right mentor, finding out will be a lot easier, a lot faster, and a lot more fun. For the full article, visit us here: http://www.precisionnutrition.com/the-right-mentor

Almost every trainer and nutritionist I’ve coached over the years has made the same four coaching mistakes with their clients. If you can be one of the few to avoid them, you’ll stand out as a true super coach. For the full article, visit us here: http://www.precisionnutrition.com/coaching-mistakes

There’s a lot of discussion in the fitness industry about whether crash dieting can cause metabolic damage. In this article, we’ll take on this interesting topic and separate fact from fiction. We’ll also teach you exactly why crash diets might be linked to struggling to maintain your weight in the future. For the full article, visit us here: http://www.precisionnutrition.com/metabolic-damage

Unless you’ve been living in an actual cave, you’ve probably heard all about the Paleo – or “caveman” – diet. Maybe you’ve even tried it. A little meat here, some fresh veggies there. Perhaps going grain- or processed-food-free. It’s a cool idea that captures the imagination. But is it healthy? And does it work? That’s what Brian St. Pierre explores in this talk. For the full article, visit us here: http://www.precisionnutrition.com/paleo-diet

In this podcast you'll learn 6 research-proven psychological principles that govern influence and persuasion. Applied in the personal training or strength and conditioning environment, these principles will help you in a) attracting new clients, b) retaining current ones, c) getting more referrals, and, ultimately, d) getting better client results. For the full article, visit us here: http://www.precisionnutrition.com/influence-persuasion-video-1

Eating the right types of food, in the right amounts, at the right times are they keys to staying healthy and performing well. But does it have to be so confusing and complicated? In this seminar Precision Nutrition's Adam Feit explores and revisits foundational principles of performance nutrition, ensuring athletes, coaches and trainers have the proper tools and mindset to successfully prepare for any athletic endeavor ahead of them. For the full article, visit us here: http://www.precisionnutrition.com

Even coaches need coaching. Having a mentor is crucial to coaching career development. From establishing your mindset, to helping you move to the “next level”, to sharing the unofficial, unwritten rules of your field, mentors can form an essential part of your evolution as a fitness and nutrition coach. If you do have one, high-five yourself. If you don’t have one, start looking. For the full article, visit us here: http://www.precisionnutrition.com/whos-your-mentor

Six-pack abs. Tight butts. Lean, vibrant, flawless health. That’s the image the fitness industry is selling. But have you ever wondered what it costs to achieve that “look”? What you have to do more of? And what you really have to give up? Make no mistake, there are real trade-offs as you attempt to lose fat and improve your health. Let Brian take you through what they are, so you can consider how to help your clients get the body they really want while living the life they really enjoy. For the full article, visit us here: http://www.precisionnutrition.com/cost-of-getting-lean

Alwyn Cosgrove is a Scottish immigrant who moved to New York with just the money in his pocket. Now he runs the world’s most profitable semi-private fitness facility, building it while fighting — and beating — cancer twice. Here, he shares the 5 most important business strategies you’ll ever learn. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

Want to offer life-changing, research-driven, nutrition coaching for everyone? If so, it's not just about your prescription. Coaching clients to lasting success depends on saying the right things in the right ways at the right times — and really connecting. In this article, we’ll begin to show you how. For the full article, visit us here: http://www.precisionnutrition.com/effective-coach-talk

Every year, thousands of people consider starting a career in fitness. But most have no idea how to make their dream a reality. This article—written for both new and experienced fitness professionals—outlines a new curriculum for building a successful career. For the full article, visit us here: http://www.precisionnutrition.com/career-in-fitness

Every day thousands of fitness and health people try to “get their name out there” in the hope that fame and celebrity will help them grow their business. But that rarely happens. If you want to get more health and fitness clients, focus on these 3 things instead. For the full article, visit us here: http://www.precisionnutrition.com/get-more-health-and-fitness-clients

Personal training will die within the next 10 years. Or, at least, the type of personal training being done in most gyms today will be irrelevant and obsolete. In this seminar—recorded live in Long Beach, California— Dr. Berardi outlines the 5 biggest opportunities in fitness, laying out a blueprint for the fitness industry of the future. For the full article, visit us here: http://www.precisionnutrition.com/why-personal-training-will-die

To level up as a fitness professional you can’t limit yourself to easy clients and clients like you. You’ll eventually have to learn how to work with -- and get results for -- clients of all shapes, sizes, ages and backgrounds. Here’s how. For the full article, visit us here: http://www.precisionnutrition.com/level-up-as-a-fitness-professional

Is your coaching style helping—or hurting—clients? It’s worth exploring. Because, when your go-to fitness coaching techniques kill progress, it’s time to explore some different methods. For the full article, visit us here: http://www.precisionnutrition.com/fitness-coaching-techniques

What makes for a successful fitness and nutrition coach? It’s not just what you know… it’s what you do (every day). Here are some of the practices elite coaches use to get results. Keep track of how many you’ve mastered. For the full article, visit us here: http://www.precisionnutrition.com/successful-fitness-and-nutrition-coach

Welcome to brain training for fitness. Most fitness pros know that helping clients develop physical skills is critical. But most don’t realize that helping clients develop mental skills may be even more important. For the full article, visit us here: http://www.precisionnutrition.com/brain-training-for-fitness

Motivational interviewing is one of the best tools for helping people overcome obstacles to change. Whether it's changing how they eat and exercise, or cutting back on things like smoking or drinking. So, in this free video workshop, Dr. Krista Scott-Dixon and Dr. John Berardi outline the Motivational Interviewing approach, talk about how they apply it to fitness and nutrition, and work through a few live examples. For the full article, visit us here: http://www.precisionnutrition.com/motivational-interviewing-free-seminar

Dr. Krista Scott-Dixon left academia to coach nutrition, run a food magazine, and help design PN’s innovative coaching curriculum. Here, she shares strategies for helping every type of client make important changes. Note: in this video, the first 3 min of audio are a little off; but it’s good after that. For the full article, visit us here: http://www.precisionnutrition.com/fit-pro-essentials

I keep hearing this analogy: “Food is fuel.” You know, like gasoline. And I keep hearing: “The human body is like a high performance race car.” You know, like a Ferrari. I've heard this story repeated over and over again. Ad nauseam. And I think that’s a real problem. Here's why... For the full article, visit us here: http://www.precisionnutrition.com/food-is-not-fuel